In today’s competitive digital landscape, selecting the right website builder plays a key role in achieving online success. As of 2025, Wix continues to be a leading platform known for its user-friendly interface, intuitive drag-and-drop editor, and broad selection of templates that cater to beginners, freelancers, and small businesses.
Now, with the launch of Wix Studio, professionals and creative teams have access to an advanced platform designed with agency-grade tools, responsive design flexibility, and enhanced collaboration features.
Although both are built by Wix, the platforms target different types of users with unique requirements. This in-depth comparison explores the key differences between Wix and Wix Studio, focusing on pricing plans, core features, template quality, performance, security, and customer support.
The goal is to help you decide which option delivers the best value based on your specific needs, be it a personal brand, online store, or high-end client project.
Table of Contents
- What is Wix?
- What is Wix Studio?
- Wix vs Wix Studio: Pricing
- Wix vs Wix Studio: Templates
- Wix vs Wix Studio: Features
- Wix vs Wix Studio: Security
- Wix vs Wix Studio: Performance
- Wix vs Wix Studio: Customer Support
- Wix vs Wix Studio: Comparison Table
1. What is Wix?

Wix is a leading cloud-based website builder that allows users to create professional-looking websites without any coding knowledge.
Founded in 2006, Wix has grown into one of the most popular platforms globally, serving over 200 million users across more than 190 countries.
Wix offers an intuitive drag-and-drop editor, a vast library of customizable templates, and an extensive App Market for adding advanced features like eCommerce, bookings, blogs, and more.
The platform is ideal for small businesses, freelancers, bloggers, and entrepreneurs who want to build a visually appealing site quickly and easily.
With built-in SEO tools, mobile optimization, hosting, and secure infrastructure, Wix enables users to manage every aspect of their site from one dashboard.
Pros:
✔ Beginner-Friendly Interface: Intuitive drag-and-drop editor makes website creation easy, even for non-technical users.
✔ Wide Range of Templates: Over 800 professionally designed templates for blogs, portfolios, eCommerce, and more.
✔ App Market for Extra Functionality: Access to hundreds of apps for marketing, analytics, bookings, forms, and social media.
✔ Built-in SEO Tools: Includes tools like Wix SEO Wiz, meta tags, sitemaps, and integrations with Google Search Console.
✔ All-in-One Platform: Provides hosting, security, updates, and customer support; no third-party services needed.
Cons:
❌ Template Lock-In: Once a site is live, you cannot switch to a different template without rebuilding your content.
❌ Limited Design Flexibility for Advanced Users: Not ideal for those seeking total control over the site’s structure using custom code.
❌ Performance Can Vary: Websites may experience slower load times if not properly optimized, especially with heavy media content.
❌ Ad Display on Free Plan: The free plan includes Wix-branded ads, which can affect the professionalism of your site.
❌ Higher Costs for Advanced Features: Premium plans can get expensive when you add multiple apps or need advanced business features.
2. What is Wix Studio?

Wix Studio is an advanced, next-generation website creation platform built specifically for agencies, professional designers, and development teams.
Founded in 2023, it extends the core capabilities of traditional Wix by offering more scalable, collaborative, and developer-friendly tools.
Wix Studio combines no-code ease with developer-level control, enabling users to design responsive websites with pixel-perfect precision and dynamic content.
Unlike the regular Wix Editor, Wix Studio includes features like flexible layouting with CSS grid, custom code integration, reusable components, and collaboration tools that help teams work efficiently on large-scale or client-driven projects.
Pros:
✔ Advanced Design Flexibility: Offers full control over layout with CSS grid, advanced breakpoints, and responsive design tools.
✔ Custom Code Integration: Supports JavaScript, APIs, and custom logic, giving developers deeper customization options.
✔ Reusable Components & Templates: Speeds up project development with modular design and component-based editing.
✔ Collaboration Features: Built for teams with features like role-based permissions, client feedback tools, and multi-user workflows.
✔ Client Management Tools: Enables easy handoff, limited editing access, and dashboard customization for client-facing experiences.
Cons:
❌ Steeper Learning Curve: Compared to regular Wix, it requires more design and development experience to use effectively.
❌ Fewer Templates Than Standard Wix: Currently offers a more limited library of pre-made templates due to its pro-level nature.
❌ Higher Pricing for Teams: Premium features tailored to agencies may come with higher subscription costs, especially for collaboration and multi-site management.
❌ Not Ideal for Beginners: Small business owners or solo users with no design background may find the tools overwhelming.
❌ Custom Code Requires Debugging Skills: While powerful, using custom code can lead to issues if the user lacks technical troubleshooting abilities.
3. Wix vs Wix Studio: Pricing
Wix Pricing
Aspects | Free | Light | Core | Business | Business Elite |
Monthly Billed | $0 | $24 | $36 | $43 | $172 |
Annual Billed | $0 | $17 | $29 | $36 | $159 |
Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
Storage | 500 MB | 2 GB | 50 GB | 100 GB | Unlimited |
Payment Methods | — | PayPal, Stripe, Wix Payments | PayPal, Stripe, Wix Payments | PayPal, Stripe, Wix Payments | PayPal, Stripe, Wix Payments |
Transaction Fees | 2.9% + 0.30% | 2.9% + 0.30% | 2.9% + 0.30% | 2.9% + 0.30% | 2.9% + 0.30% |
Wix Studio Pricing
Aspects | Free | Basic | Standard | Plus | Elite |
Monthly Billed | $0 | $20 | $25 | $40 | $65 |
Annual Billed | $0 | $12 | $14 | $35 | $60 |
Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
Storage | 500 MB | 10 GB | 50 GB | 120 GB | Unlimited |
Payment Methods | — | Credit Card, PayPal | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe, Bank |
Transaction Fees | — | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.5% per transaction (negotiable) |
4. Wix vs Wix Studio: Templates
Wix Templates

Wix offers a wide selection of professionally designed templates tailored for various industries and website needs. From personal portfolios to online stores and business websites, Wix templates are built to be user-friendly, fully customizable, and responsive across all devices.
These templates allow users to change layouts, color schemes, fonts, and media without touching a single line of code. Whether you’re a beginner or a small business owner, Wix makes it easy to build a polished website quickly.
Best Wix Templates:
- Business Solutions – Ideal for startups and local services, with clean layouts and contact-focused designs.
- Online Store – E-commerce-ready templates with built-in shopping carts, product pages, and payment integrations.
- Portfolio & CV – Designed for creatives like photographers, designers, and writers to showcase work professionally.
- Blog & Personal – Templates tailored for bloggers and content creators with easy-to-manage post layouts and SEO tools.
- Restaurants & Food – Menu display, reservation booking, and delivery integration all in one stylish design.
Wix Studio Templates

Wix Studio provides a curated collection of professional-grade templates designed for agencies, designers, and developers who demand customization and scalability. These templates emphasize flexible layouts, clean design systems, and responsive adaptability for high-end client projects.
Built to support complex design workflows, Wix Studio templates allow full control over every design element, enabling teams to create unique brand experiences without compromising speed or performance.
Best Wix Studio Templates:
- Creative Agencies – Sleek, modern layouts with built-in portfolio showcases and client testimonial sections.
- E-commerce Brands – Scalable online store templates designed for seamless product display and checkout flows.
- Professional Services – Templates tailored for consultants, lawyers, and financial advisors with clear calls to action.
- Tech Startups – Clean, minimalist designs highlighting products, features, and team members.
- Luxury Brands – High-end visual design focus with rich media integration and elegant typography.
5. Wix vs Wix Studio: Features
Wix Features

Wix offers a powerful set of features designed to help users create stunning, functional websites without coding. Its platform blends ease of use with advanced tools that cater to beginners and growing businesses alike.
Key Features of Wix:
- Drag-and-Drop Editor: Easily build and customize your site with a visual, intuitive interface, no coding needed.
- Hundreds of Templates: Choose from a vast library of professional, industry-specific templates that are fully customizable.
- App Market Integration: Access hundreds of third-party apps and widgets to add functionality like chat, bookings, and marketing tools.
- Mobile Optimization: Websites built on Wix automatically adjust for mobile devices, ensuring a seamless user experience.
- SEO Tools: Built-in SEO Wiz and customizable meta tags help improve your site’s search engine rankings.
Wix Studio Features

Wix Studio is a professional-grade website builder designed for agencies, developers, and designers who need advanced customization and collaboration tools. It combines powerful design flexibility with a streamlined workflow for creating complex, client-ready websites.
Key Features of Wix Studio:
- Advanced Design Flexibility: Full control over layouts with CSS grid, custom breakpoints, and responsive design tools.
- Reusable Components & Templates: Build faster using modular components that can be reused across projects.
- Collaboration Tools: Enable teams and clients to work together seamlessly with role-based permissions and feedback workflows.
- Custom Code Integration: Add JavaScript, APIs, and custom logic for tailored site functionality.
- Client Management Features: Manage client access with custom dashboards, limited editing permissions, and white-label options.
6. Wix vs Wix Studio: Security
Wix Security

Wix prioritizes the security and safety of websites built on its platform, providing a robust infrastructure to protect users and visitors.
Key Security Features of Wix:
- SSL Certificates Included: All Wix websites come with free SSL certificates to ensure encrypted, secure connections (HTTPS).
- Data Encryption: Sensitive data is protected through advanced encryption protocols during transmission and storage.
- DDoS Protection: Wix uses Distributed Denial of Service (DDoS) mitigation to safeguard websites from traffic-based attacks.
- Regular Security Audits: Continuous monitoring and testing help identify and fix vulnerabilities promptly.
- Secure Hosting Infrastructure: Wix hosts websites on highly secure, redundant servers with firewalls and intrusion detection systems.
Wix Studio Security

Wix Studio offers enterprise-grade security features designed to protect complex projects and client websites, ensuring data safety and privacy at every level.
Key Security Features of Wix Studio:
- Free SSL Certificates: Every Wix Studio site comes with built-in SSL to encrypt data and secure user connections.
- Advanced Data Encryption: Uses strong encryption standards to protect sensitive data both in transit and at rest.
- DDoS Protection: Robust Distributed Denial of Service (DDoS) defenses guard against traffic overload attacks.
- Role-Based Access Control: Customizable permissions restrict user roles and limit access, enhancing security in team environments.
- Regular Security Audits & Updates: Continuous monitoring and automatic security patches keep the platform and sites safe.
7. Wix vs Wix Studio: Performance
Wix Performance

Wix delivers reliable and fast website performance by leveraging a global network and optimized infrastructure designed to keep your site loading quickly and smoothly.
Key Performance Features of Wix:
- Global CDN (Content Delivery Network): Wix uses a worldwide CDN to ensure fast loading times by serving site content from servers closest to visitors.
- Optimized Image Handling: Automatic image compression and resizing improve load speed without sacrificing quality.
- Mobile-Optimized Performance: Websites are optimized to load efficiently on mobile devices, enhancing user experience on all screen sizes.
- Scalable Infrastructure: Wix’s hosting environment is built to handle varying traffic loads, from small blogs to high-traffic business sites.
- Fast Loading Times: Advanced caching mechanisms and lightweight code help ensure pages load quickly.
Wix Studio Performance

Wix Studio is built for high-performance websites, offering advanced infrastructure and optimization tools that ensure fast, smooth, and reliable site experiences.
Key Performance Features of Wix Studio:
- Enterprise-Level CDN: Utilizes a global Content Delivery Network to deliver site content rapidly to users worldwide.
- Advanced Caching: Implements sophisticated caching strategies to minimize load times and server requests.
- Optimized Asset Management: Automatic compression and optimization of images, videos, and code to boost performance.
- Responsive & Fast Mobile Experience: Ensures websites load quickly and adapt seamlessly across all devices and screen sizes.
- Scalable Hosting Infrastructure: Designed to handle high traffic volumes and complex sites without compromising speed.
8. Wix vs Wix Studio: Customer Support

Wix Customer Support
Wix offers comprehensive customer support to help users at every stage of their website-building journey, ensuring smooth and efficient problem resolution.
Key Support Features of Wix:
- 24/7 Help Center: Extensive self-help articles, tutorials, and FAQs are available anytime.
- Phone & Email Support: Direct access to support agents via phone and email during business hours.
- Live Chat Support: Real-time assistance through live chat for quicker issue resolution.
- Community Forums: An active user community where users can ask questions, share tips, and find solutions.
- Dedicated Support for Premium Plans: Priority customer support and faster response times for paid subscribers.
Wix Studio Customer Support
Wix Studio provides professional, responsive customer support tailored for agencies, designers, and developers managing client projects with high expectations.
Key Support Features of Wix Studio:
- Priority Support: Faster response times and dedicated support channels for premium users.
- Account Managers: Personalized assistance from dedicated account managers to help with complex needs.
- 24/7 Help Center: Comprehensive guides, FAQs, and troubleshooting resources are accessible anytime.
- Live Chat and Email Support: Real-time and direct communication with expert support agents.
- Collaboration Support: Tools and support focused on multi-user workflows and client management.
9. Wix vs Wix Studio: Comparison Table
Aspects | Wix | Wix Studio |
Free Plan | ✔ | ✔ |
Monthly Billed Price Starting | $25 | $25 |
Annual Billed Price Starting | $17 | $14 |
Templates | Wide range of user-friendly, customizable templates for various sites.= | Professional, highly customizable templates designed for agencies |
Features | Essential website builder tools, app market, and design flexibility | Advanced design tools, collaboration, reusable components, and APIs |
Security | Free SSL, basic encryption, and standard protection measures | Enterprise-level security, role-based access, DDoS protection |
Performance | Global CDN, optimized images, mobile-friendly, and reliable uptime | Enterprise CDN, advanced caching, optimized asset management |
Best For | Beginners, small businesses, personal sites, and simple stores | Agencies, professional designers, developers, and complex client sites |
Customer Support | 24/7 help center, phone, live chat, community forums, priority support | Priority support, dedicated managers, 24/7 help center, expert help |
Conclusion
Choosing between Wix and Wix Studio is more than just comparing two platforms, it’s about identifying which one aligns best with your goals, skill level, and project complexity. Both tools come from the same trusted ecosystem but cater to very different user needs.
- Wix is ideal for small businesses, freelancers, and beginners looking for a user-friendly platform with all the essentials, drag-and-drop design, app integrations, and built-in hosting, without needing technical expertise. It’s affordable, fast to launch, and gets the job done for most standard websites.
- Wix Studio, however, steps up the game for professionals and agencies who need more advanced design control, reusable components, collaborative tools, and enhanced performance. It’s built for handling larger, more complex client projects and offers greater flexibility with custom code, scalability, and enterprise-level features.
Final Thoughts:
- If you’re starting small or building a personal site, Wix offers the best value.
- But if you’re managing multiple clients, working in teams, or pushing creative boundaries, Wix Studio is a better investment for long-term growth and high-performance web design.
FAQ
1. What is the main difference between Wix and Wix Studio?
Wix is built for beginners and small businesses with an easy drag-and-drop builder. Wix Studio is geared toward professionals, offering advanced design flexibility and team collaboration tools.
2. Is Wix Studio free to use?
Wix Studio offers a free plan with basic features. For access to premium tools, design freedom, and custom branding, you’ll need a paid plan.
3. Can I switch from Wix to Wix Studio?
Yes, but it’s not a one-click migration. You may need to rebuild your site in Wix Studio to take full advantage of its advanced features.
4. Who should use Wix Studio?
Designers, freelancers, and agencies working on complex or client-based websites will benefit most from Wix Studio’s professional-grade tools.
5. Does Wix Studio support custom code?
Yes, Wix Studio supports custom code and developer-friendly integrations, allowing for deeper customization and functionality.
6. Which is better for eCommerce: Wix or Wix Studio?
Both support eCommerce, but Wix Studio offers more design flexibility and scalability, making it better suited for large or highly customized online stores.
7. Are Wix and Wix Studio hosted on the same servers?
Yes, both platforms use Wix’s robust hosting infrastructure, ensuring reliable performance and security for all users.