Choosing the best website builder in 2025 is more important than ever as businesses, creatives, and agencies look for powerful platforms that combine ease of use, professional-grade features, and top-tier design capabilities. Enter Wix Studio, the newest offering from Wix that’s making waves in the world of web design tools.
With a focus on design flexibility, scalability, and collaboration, Wix Studio promises to bridge the gap between simplicity and advanced development.
It builds on the familiar drag-and-drop ease of classic Wix, but adds powerful features like Velo integration, advanced layouts, responsive design controls, and multi-user workflows.
In this Wix Studio review, we’ll take a detailed look at what makes this platform stand out. We’ll explore its pricing plans, template quality, performance, security, customer support, and how it compares to other top platforms like Webflow and WordPress.
If you’re wondering whether Wix Studio is truly the best website builder in 2025, this guide will give you the answers you need.
Table of Contents
- What is Wix Studio?
- Why Choose Wix Studio?
- Pros & Cons of Wix Studio
- Pricing
- Templates
- Features
- Security
- Performance
- Customer Support
1. What is Wix Studio?
Wix Studio is a next-generation website creation platform developed by Wix, designed specifically for agencies, freelancers, and professional web designers who need more control, flexibility, and scalability than the standard Wix Editor offers.
Launched in 2013 as an evolution of Wix’s core tools, Wix Studio combines an intuitive interface with advanced design capabilities, responsive editing, and collaborative workflows, making it ideal for building high-performance, custom websites.
Unlike traditional drag-and-drop builders, Wix Studio provides pixel-perfect design tools, enhanced layout control, and full responsiveness across all screen sizes, empowering users to create dynamic and modern websites without heavy coding.
For those who need it, Velo by Wix is fully integrated, allowing developers to add custom code, APIs, and logic for more complex site behavior.
Wix Studio also supports multi-user collaboration, making it easier for teams to work together on projects in real time. It includes features tailored for client management, asset reuse across projects, and scalable hosting powered by Wix’s secure infrastructure.
2. Why Choose Wix Studio?
Wix Studio is built for creators who demand more from a website builder, more control, more design flexibility, and more performance.
Here’s why Wix Studio stands out in 2025:
1. Advanced Design Flexibility
Wix Studio gives you precise control over every element with responsive design tools, custom breakpoints, and grid-based layouts. You can build pixel-perfect websites that look and perform great on all devices.
2. Built for Collaboration
Unlike traditional builders, Wix Studio is optimized for teamwork. Invite team members, assign roles, and manage assets across multiple projects, perfect for agencies or creative teams.
3. Developer-Ready
With Velo by Wix fully integrated, developers can extend site functionality using JavaScript, APIs, and dynamic content, all while working within a visual editor.
4. High Performance & Hosting
Wix Studio is powered by Wix’s cloud-based infrastructure, offering fast loading times, secure hosting, and automatic scaling, so you don’t need to worry about technical setup.
5. Smart Client Management
From project handoff tools to billing and white-label options, Wix Studio is tailored for professionals managing multiple clients or branded experiences.
6. Template & Asset Reusability
Save time by reusing components and templates across different projects. This improves consistency and speeds up the design process, a major win for agencies.
3. Pros & Cons of Wix Studio
Pros:
✔ Advanced Design Flexibility: Wix Studio offers pixel-perfect control over every aspect of your site, enabling you to create highly customized, responsive websites with ease.
✔ Collaborative Features: Ideal for agencies and freelancers, Wix Studio allows team members to collaborate in real time. You can assign roles, manage permissions, and share assets seamlessly, ensuring smooth workflows for group projects.
✔ Developer-Friendly Tools: With Velo by Wix integrated, developers can add custom code, APIs, and dynamic content to their websites.
✔ High Performance and Security: Wix Studio runs on Wix’s powerful cloud infrastructure, offering fast load times, secure hosting, and automatic scaling for growing websites.
✔ Comprehensive SEO & Marketing Tools: Wix Studio provides built-in SEO tools, including meta tags, alt texts, custom URLs, and integration with Google Analytics.
Cons:
❌ Learning Curve: Wix Studio’s range of advanced features might be overwhelming for beginners, especially those unfamiliar with design principles or development.
❌ Limited Third-Party Integrations: While Wix Studio provides many built-in integrations, it has fewer third-party app options than platforms like WordPress or Shopify, limiting flexibility for certain custom functionalities.
❌ Pricing: The advanced features and scalability come with a cost. While Wix Studio is competitive, its pricing plans can be higher than other beginner-friendly platforms, particularly when compared to simpler website builders like Wix’s traditional editor.
❌ Less Suitable for Large-Scale Enterprises: While Wix Studio excels for agencies, freelancers, and small businesses, it may not offer the same depth of enterprise-level customization and integrations as platforms like Webflow or WordPress with dedicated enterprise solutions.
❌ Limited Control Over Hosting: Although Wix Studio offers great performance, users have less control over hosting configurations compared to other platforms that allow full server customization.
4. Pricing
| Aspects | Free | Basic | Standard | Plus | Elite |
| Monthly Billed | $0 | $20 | $25 | $40 | $65 |
| Annual Billed | $0 | $12 | $14 | $35 | $60 |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | 500 MB | 10 GB | 50 GB | 120 GB | Unlimited |
| Payment Methods | — | Credit Card, PayPal | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe, Bank |
| Transaction Fees | — | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.5% per transaction (negotiable) |
5. Templates
Wix Studio offers a wide selection of high-quality, customizable templates designed for various types of websites, ranging from personal portfolios to corporate eCommerce stores.
These templates cater to users looking to build professional, responsive websites without the need for extensive coding knowledge. With Wix Studio, you get a flexible design environment where you can easily personalize templates to suit your specific needs.
Each Wix Studio template is fully customizable through its intuitive visual editor, which allows users to modify content, layout, typography, color schemes, and much more.
Best Wix Studio Templates:
- Inspire – Portfolios, Creatives, Artists
- ShopPro – E-commerce Stores, Retailers, Online Shops
- Flexi – Small Businesses, Agencies, Service Providers
- Luxe – Fashion, Product-Centric Shops, E-commerce
- Studio – Creative Professionals, Designers, Agencies
6. Features
Wix Studio is packed with advanced features designed for designers, developers, and agencies who need full control over their web projects. It blends creative freedom with professional tools for high-performance website building.
Key Features:
- Design Flexibility: Wix Studio allows pixel-perfect control and responsive design with custom breakpoints, letting you build visually dynamic, mobile-friendly websites with ease.
- Integrated Dev Tools (Velo by Wix): For developers, Velo provides access to JavaScript, APIs, and databases directly inside the editor, enabling advanced interactivity and logic without leaving the platform.
- Team Collaboration: Work with your team in real time. Assign roles, share assets, and collaborate efficiently, ideal for agencies managing multiple projects or clients.
- High-Speed Hosting & Performance: Built on Wix’s secure cloud infrastructure, sites load quickly and scale automatically, with SSL certificates and global CDN ensuring both speed and safety.
- Built-In SEO: Optimize your site with integrated tools like custom meta tags, structured data, and sitemap support, designed to improve your site’s visibility on search engines.
7. Security
Wix Studio is built on Wix’s secure, cloud-based infrastructure, offering strong security measures to protect both your website and user data. It ensures enterprise-grade protection without requiring manual setup or third-party services.
Key Security Features:
- SSL Certificates: Every Wix Studio site includes a free, automatically-enabled SSL certificate, which encrypts data and provides a secure connection for visitors.
- DDoS Protection: Built-in Distributed Denial of Service (DDoS) protection helps guard your website from malicious attacks that could disrupt service.
- Automatic Backups & Restore: Wix Studio offers regular automatic backups, allowing users to restore previous versions of their site easily if needed.
- Secure Hosting & Global CDN: Wix’s global Content Delivery Network (CDN) ensures faster and more secure delivery of your content to users worldwide.
- Compliance & Data Protection: Wix complies with international privacy regulations such as GDPR and CCPA, providing tools to manage user consent and data responsibly.
8. Performance
Wix Studio is designed for speed, reliability, and scalability, powered by Wix’s robust cloud infrastructure. It combines advanced optimization features with global delivery systems to ensure fast, seamless browsing experiences for every visitor.
Key Performance Highlights:
- Fast Load Times: Wix Studio sites are built to load quickly using a global Content Delivery Network (CDN) that delivers assets from the nearest server to the user.
- Optimized for Mobile: All designs in Wix Studio are responsive by default, and custom breakpoints allow for precise control across screen sizes to enhance mobile performance.
- Automatic Scaling: Your site automatically scales with traffic spikes, ensuring it stays stable and responsive, even during peak usage.
- Built-In Performance Tools: Wix Studio includes tools for image optimization, lazy loading, and code minimization, all contributing to faster page speed and better user experience.
- Reliable Hosting: Sites are hosted on Wix’s secure cloud servers, eliminating the need for third-party hosting and reducing downtime risk.
9. Customer Support
Wix Studio provides a robust support system designed to assist creators at every level, from freelancers to large-scale agencies. The platform ensures quick access to guidance, resources, and expert help when needed.
Support Highlights:
- 24/7 Priority Support: Get direct access to round-the-clock assistance with faster response times for Studio users.
- Dedicated Success Managers: Larger teams can benefit from personalized onboarding and strategic advice through assigned success managers.
- Help Center & Tutorials: An extensive Help Center features tutorials, articles, and videos covering design, development, SEO, and more.
- Community & Expert Network: Join the Wix Studio community or collaborate with certified Wix Partners for expert-level design and technical support.
- In-Editor Assistance: Real-time help is available within the editor, including tooltips, guides, and contextual tips for faster problem-solving.
Conclusion
Wix Studio stands out in 2025 as a powerful, all-in-one website builder tailored for professionals who value design flexibility, integrated development tools, and high performance.
With its advanced features, secure infrastructure, and a supportive ecosystem for collaboration and client management, it caters especially well to freelancers, agencies, and creative teams.
From responsive design and fast loading speeds to 24/7 support and scalable eCommerce solutions, Wix Studio balances creative control with ease of use.
If you’re looking for a modern platform that evolves with your needs, without compromising speed, security, or user experience, Wix Studio is a top contender worth exploring.
FAQ
1. Is Wix Studio free to use?
Wix Studio offers a free plan with limited features, ideal for testing and basic projects. For access to premium tools, custom domains, and eCommerce capabilities, you’ll need to upgrade to a paid plan.
2. Can I use custom code in Wix Studio?
Yes, with Velo by Wix, users can add JavaScript, create dynamic pages, and integrate APIs, making Wix Studio suitable for both designers and developers.
3. How does Wix Studio differ from regular Wix?
Wix Studio provides more design flexibility, responsive editing with custom breakpoints, team collaboration, and advanced dev tools, while standard Wix focuses on simplicity and ease for general users.
4. Is Wix Studio good for SEO?
Yes, Wix Studio includes built-in SEO tools such as custom meta tags, structured data, and sitemap support, helping you optimize your site for search engines.
5. What kind of support does Wix Studio offer?
Wix Studio users get access to 24/7 priority support, a rich Help Center, and a network of certified Wix Partners for extra help with complex projects.
6. Can I build eCommerce sites with Wix Studio?
Absolutely. Wix Studio supports eCommerce features like product catalogs, payment integrations, inventory management, and custom checkout experiences.
