Wix Pricing Breakdown 2025 | Which Plan Offers the Best Value?

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With so many website builders available, Wix remains a top choice for beginners and professionals alike.

But with multiple pricing plans, how do you know which one offers the best value for your money? Whether you’re starting a personal blog, launching a business, or building an e-commerce store, choosing the right Wix plan can make all the difference.

In this guide, we’ll break down Wix’s 2025 pricing structure, compare features, and help you decide which plan fits your needs and budget. Let’s find the best deal for you!

From free plans with limitations to feature-packed premium options, each tier offers something different. But which plan truly gives you the best bang for your buck in 2025?

Why use a Wix Prices Plan?
Must-Have Features to Check
Pros & Cons of Wix Prices
Wix Pricing Plans Breakdown of 2025
Hidden Costs & Additional Fees
Comparison Table: Price Plans

1. Why use a Wix Prices Plan?

While Wix offers a free plan, upgrading to a paid plan unlocks essential features that enhance your website’s performance, professionalism, and functionality.

A premium plan allows you to remove Wix ads, connect a custom domain, increase storage and bandwidth, and access advanced design tools.

If you run a business or an online store, Wix’s paid plans provide e-commerce capabilities, marketing tools, and priority customer support, ensuring a seamless experience for both you and your visitors.

Investing in a Wix premium plan means more control, credibility, and opportunities to grow your online presence effectively.

2. Must-Have Features to Check

Choosing the right Wix pricing plan isn’t just about cost—it’s about getting the features that match your needs. From custom domains and ad-free experiences to e-commerce tools and priority support, knowing what each plan offers helps you make an informed decision. Below, we’ll explore the must-have features to check!

1. Custom Domain & Branding
Free Wix plans include a Wix-branded domain, but upgrading allows you to connect your own custom domain, improving credibility and professionalism. Higher-tier plans also offer logo-making tools and branding kits.

2. Ad-Free Experience
The free plan displays Wix ads on your website. Premium plans remove these ads, giving your site a more clean and professional look, essential for businesses and serious projects.

3. Increased Storage & Bandwidth
Free plans come with limited storage and bandwidth, which can slow your site as traffic increases. Paid plans offer more space and faster performance, ensuring a smoother experience for visitors.

4. E-Commerce & Payment Processing
If you plan to sell online, only Wix Business & E-Commerce plans allow you to accept payments, manage inventory, and integrate with multiple payment gateways like PayPal and Stripe.

5. Advanced SEO & Marketing Tools
Premium Wix plans to unlock SEO tools, email marketing features, and social media integrations, helping you optimize your site for search engines and attract more visitors.

6. Professional Customer Support
Free users rely on the help center and forums, while paid plans offer 24/7 customer support, with VIP plans providing priority response times for faster issue resolution.

7. Analytics & Site Insights
To track your website’s success, premium plans include Google Analytics integration, visitor insights, and performance tracking tools, allowing you to analyze traffic and optimize accordingly.

3. Pros & Cons of Wix Prices

Pros ✔	Cons ❌
Wix offers a range of plans, from free to premium, catering to different needs and budgets.	Basic plans still have storage limits and lack advanced tools for e-commerce and SEO.
Paid plans allow you to connect a custom domain, giving your site a professional look.	To access full online store functionality, you’ll need a Business or E-Commerce plan, which is pricier.
Premium plans remove Wix-branded ads, making your website look cleaner and more credible.	Some essential features like advanced analytics or extra security require additional paid apps.
Higher plans offer better performance, faster loading speeds, and more storage for growing websites.	The best pricing deals are available only with annual subscriptions, making short-term plans more expensive.
Premium users get 24/7 support, with VIP plans offering priority assistance.	Some advanced customization features are restricted to higher-tier plans.

4. Wix Pricing Plans Breakdown

1. Free Plan – Basic but Limited

Wix’s Free Plan is a great way to explore the platform without any financial commitment. It allows users to build, design, and publish a website using Wix’s intuitive drag-and-drop editor.

Whether you’re creating a personal blog, portfolio, or testing website ideas, the free plan offers a basic but functional experience.

However, it has some drawbacks, including Wix-branded ads, a subdomain (yourname.wixsite.com), and limited storage capacity.

While it’s a great option for beginners using a free trial, those looking for professional branding, custom domains, or e-commerce capabilities may need to upgrade to a paid plan.

Features:

Drag-and-Drop Editor: Easily customize your website with an intuitive, no-code builder.
Wix AI Website Builder: Let AI generate a site layout based on your preferences.
Wix Templates: Choose from 800+ professionally designed templates for various industries
Mobile Optimization: Automatically adjust your website to look great on any device.
Wix App Market Access: Add free apps to enhance site functionality.

Limitations:

Wix-Branded Domain: Your site URL will be yourname.wixsite.com, reducing brand credibility.
Wix Ads Displayed: Free sites include Wix banner ads, which can appear unprofessional.
Limited Storage & Bandwidth: Only 500MB storage and 500MB bandwidth, restricting media-heavy sites.
No E-Commerce Features: Selling products or accepting payments requires a Business or E-Commerce plan.
No Premium Customer Support: Support is available, but priority assistance is limited to paid plans.

Who Is the Wix Free Plan Best For?

Beginners & First-Time Website Builders: If you’re new to website creation, Wix Free Plan is a great way to experiment with its drag-and-drop tools and AI-powered site builder.
Personal Projects & Portfolios: Ideal for showcasing your work, hobbies, or creative projects without investing in a paid plan.
Students & Bloggers: Great for writing blogs, school projects, or small personal sites with basic content needs.
Testing & Experimentation: If you want to try out Wix’s features before committing to a paid plan, the free version lets you explore the platform risk-free.

2. Light Plan – Best for Personal Use

Wix’s Light Plan is an affordable entry-level option designed for personal websites, bloggers, and freelancers who need a custom domain and ad-free experience.

It provides essential features like 2GB of storage, basic marketing tools, and 30 minutes of video hosting, making it a solid upgrade from the free plan.

While it lacks advanced business tools and e-commerce capabilities, it’s a great choice for those looking to build a professional-looking website without spending too much.

If you’re starting small and want a clean, branded website building, the Light Plan is a great stepping stone.

Features:

Custom Domain: Connect your own domain for a professional web address.
Ad-Free Experience: Enjoy a clean, ad-free website without Wix branding.
2GB Storage & 30 Min Video Hosting: Sufficient space for small websites with minimal media content.
Basic SEO Tools: Optimize your website with essential SEO settings for better search visibility.
Customer Support: Access to standard Wix provides support for troubleshooting and guidance.

Limitations:

Limited Storage & Bandwidth: 2GB of storage may not be enough for media-heavy sites.
No E-Commerce Features: You cannot sell products or accept online payments.
Basic Analytics Only: Lacks advanced insights and marketing tools available in higher-tier plans.
Limited Growth Potential: Suitable for personal sites but may require an upgrade as your needs expand.

Who Is the Wix Light Plan Best For?

Personal Websites & Portfolios: Ideal for individuals who want a simple, ad-free site with a custom domain.
Freelancers & Creatives: Great for showcasing work, whether you’re a writer, photographer, or designer.
Bloggers & Content Creators: Provides a clean space to share content without distractions from ads.
Students & Hobbyists: Perfect for small projects, resumes, or online CVs without the need for advanced features.

3. Core Plan – Ideal for Small Businesses & Freelancers

Wix’s Core Plan is designed for individuals and small business websites looking for more features, flexibility, and growth potential than the Light Plan.

It includes a custom domain, ad-free experience, 5GB of storage, and access to essential business tools like lead capture forms and site analytics.

While it doesn’t offer full e-commerce capabilities, it’s a great step up for those wanting better performance, customer engagement tools, and marketing support.

If you’re a freelancer, entrepreneur, or content creator looking to establish a professional online presence, the Core Plan provides a well-rounded solution at an affordable price.

Features:

Custom Domain: Connect your own domain for a professional web address.
Ad-Free Experience: Enjoy a clean, Wix-brand-free website.
5GB Storage & 1 Hour of Video Hosting: More space for content, images, and videos.
Lead Capture Forms: Engage visitors and collect customer information for marketing.
Customer Support: Access standard Wix support for troubleshooting and assistance.

Limitations:

Limited Storage & Bandwidth: 5GB storage may still be insufficient for larger sites.
No E-Commerce Features: You cannot sell products or accept online payments.
Basic Marketing & SEO Tools: Advanced marketing automation and SEO customizations are available only in higher plans.
Limited Growth Potential: Suitable for small businesses but may require an upgrade for advanced scaling needs.

Who Is the Wix Core Plan Best For?

Freelancers & Service-Based Businesses: Perfect for professionals who need a sleek, ad-free website with basic business tools like lead capture forms.
Small Business Owners: Ideal for showcasing services, building brand presence, and tracking visitor insights without needing full e-commerce capabilities.
Bloggers & Content Creators: A solid choice for those who want more storage, better customization, and access to analytics for growing their audience.
Portfolio & Personal Branding Websites: Great for creatives, consultants, and entrepreneurs looking for a professional-looking site with a custom domain.

4. Business Plan – Perfect for Online Stores

Wix’s Business Plan is designed for entrepreneurs, small businesses, and online store owners who need powerful e-commerce tools, secure payment processing, and advanced marketing features.

This plan offers 50GB of storage, unlimited video hours, abandoned cart recovery, and full online store capabilities, making it ideal for selling products and services.

With integrated SEO, automation, and analytics, the Business Plan helps businesses scale efficiently while maintaining a seamless shopping experience.

If you’re ready to take your business online and start generating revenue, this plan provides everything you need for success.

Features:

Full E-Commerce Functionality: Sell products, services, and digital goods with a built-in online store.
Secure Payment Processing: Accept payments via PayPal, Stripe, Wix Payments, and more.
50GB Storage & Unlimited Video Hosting: Ample space for product images, videos, and content.
Analytics & Sales Tracking: Monitor sales performance, customer behavior, and website traffic.
Coupons, Discounts, & Subscriptions: Set up promotions, offer subscriptions and increase customer retention.

Limitations:

Higher Cost: Wix’s cost is more expensive than non-e-commerce plans, which may not be ideal for hobby sites.
Limited Advanced Customization: Some e-commerce features and design options may require additional apps or coding.
No Priority Support: While support is available, priority customer service is only included in Business Elite.
Scaling Limitations: While great for small to medium businesses, high-volume stores may need a more advanced platform like Shopify.

Who Is the Wix Business Plan Best For?

Small to Medium-Sized E-Commerce Stores: Perfect for businesses looking to sell physical, digital, or subscription-based products with a seamless checkout process.
Entrepreneurs & Service Providers: Ideal for professionals who need an online booking system, secure payment processing, and customer management tools.
Growing Businesses: Great for brands that want advanced marketing tools, abandoned cart recovery, and sales analytics to scale their operations.
Membership & Subscription-Based Websites: Suitable for businesses offering exclusive content, courses, or recurring services.

5. Business Elite Plan – Top-Tier for Growing Enterprises

Wix’s Business Elite Plan is the ultimate choice for businesses that need high-performance e-commerce features, priority support, and scalability.

Designed for growing brands, this plan offers unlimited storage, advanced analytics, personalized shopping experiences, and faster checkout options to enhance conversions.

With priority customer support, VIP response times, and advanced marketing tools, Business Elite is perfect for entrepreneurs who want to maximize sales and streamline their online store operations.

If you’re ready to take your business to the next level, this plan offers top-tier e-commerce capabilities and premium service.

Features:

Unlimited Storage & Video Hosting: No restrictions on content, images, or media uploads.
Full E-Commerce Suite: Sell physical, digital, and subscription-based products with advanced store management tools.
Faster Checkout & Secure Payments: Optimize conversions with multiple payment options, including Wix Payments, PayPal, and Stripe.
Abandoned Cart & Email Automation: Recover lost sales with automated emails and personalized customer engagement.
Multichannel Selling: Sell across social media platforms, marketplaces, and your online store for a wider reach.

Limitations:

Higher Cost: The most expensive Wix plan, making it less suitable for startups or budget-conscious users.
Learning Curve: Advanced features may require time to fully optimize and customize for business needs.
Limited Custom Code Flexibility: While Wix offers many built-in tools, some businesses may need custom development for unique store functions.
Limited Third-Party App Integrations: While Wix has a strong app marketplace, it may not support all third-party tools that larger businesses rely on.

Who Is the Wix Business Elite Plan Best For?

Growing & High-Volume E-Commerce Stores: Perfect for businesses that need scalability, faster checkout, and priority support to handle large orders.
Established Brands & Enterprises: Ideal for companies looking for advanced analytics, automation, and a premium shopping experience.
Businesses Selling Across Multiple Channels: Great for those who want to sell on social media, marketplaces, and their website with seamless integration.
Service-Based Businesses with Memberships or Subscriptions: Excellent for brands offering exclusive content, recurring services, or digital products.

5. Hidden Costs & Additional Fees in Wix Plans

Domain Renewal Fees: Free for the first year (on paid plans), but renewals can cost $15–$25 per year.
Professional Email Hosting: Wix does not include a business email; you’ll need to pay for Google Workspace ($6/month per user).
Premium Apps & Add-Ons: Some advanced features, such as email marketing, booking tools, and third-party integrations, may require paid apps.
Transaction Fees (for Some Payment Gateways): While Wix Payments has 0% transaction fees, third-party gateways (e.g., PayPal, Stripe) may charge 2.9% + $0.30 per transaction.
Multi-Currency & Tax Automation: Advanced e-commerce tools for automatic tax calculation and multi-currency support may require an upgrade or additional apps.
Custom Development Costs: If you need custom coding, advanced design, or API integrations, hiring a developer can add extra expenses.

6. Comparison Table: Price Plans

Contents	Free	Light	Core	Business	Business Elite
Monthly Price	$0	$17	$29	$36	$159
Storage Space	500 MB	2 GB	50 GB	50 GB	Unlimited
Video Hours	30 Min	1 Hour	5 Hour	Unlimited	Unlimited
SEO & Analytics	Basic	Standard	Advanced	Advanced	Premium
Customer Support	Standard	Standard	Standard	Priority	VIP Priority
Custom Domain	❌	✅	✅	✅	✅
Wix Ads Removed	❌	✅	✅	✅	✅
E-Commerce Support	❌	❌	❌	✅	✅
Secure Online Payments	❌	❌	❌	✅	✅
Multi-Channel Selling	❌	❌	❌	✅	✅

Conclusion

Wix offers a wide range of pricing plans designed to suit different website needs, from personal blogs to full-scale e-commerce stores.

If you’re just starting and need a basic website, the Free or Light Plan may work, but they come with limitations.
For small businesses and growing brands, the Core Plan offers better SEO tools and video hosting.
Serious online stores should opt for the Business Plan, which includes e-commerce features, secure payments, and marketing tools.
If you’re running a large-scale business and need unlimited storage, advanced analytics, and priority support, the Business Elite Plan is the best choice.

Your decision should depend on your website goals, budget, and future growth plans. If you’re unsure, starting with Core or Business and upgrading as needed is a smart approach.

FAQ

1. Is Wix’s Free Plan free forever?
Yes, the Free Wix Plan is available indefinitely, but it includes Wix-branded ads, a Wix subdomain, and limited storage.

2. Can I switch my Wix plan later if my business grows?
Yes, you can upgrade or downgrade your plan at any time. Wix applies prorated billing when upgrading to a higher-tier plan.

3. Does Wix charge transaction fees on online sales?
Wix Payments does not charge transaction fees, but third-party payment gateways like PayPal or Stripe may apply standard processing fees.

4. Are you use Wix domain renewals included in the plan cost?
A free domain is provided for the first year with paid plans, but after that, renewal costs typically range between $15 and $25 per year.

5. Which Wix plan is best for e-commerce stores?
The Business Plan works well for small businesses, while the Business Elite Plan is better suited for high-volume stores requiring advanced features and premium support.

6. Does Wix offer refunds if I change my mind?
Wix provides a 14-day money-back guarantee on all premium plans, allowing users to test the service risk-free.