Shopify vs Wix | Comparison in 2024

Imagine you’re on the brink of launching your online store, faced with the decision between Shopify and Wix. These two giants offer the keys to your digital storefront, but which one holds the right combination for your success?

This guide will serve as your compass. We’ll navigate through the realms of Shopify and Wix, exploring their strengths and weaknesses, from e-commerce features to design flexibility.

We’ll compare their pricing, design options, and user-friendliness. By the end, you’ll be equipped to choose the perfect platform to host your online store and propel your business to new heights.

Shopify vs Wix | Comparison in 2024 (Table of contents)

  1. Shopify and Wix: An Overview
  2. What is Shopify?
  3. What is Wix?
  4. Shopify vs. Wix: Pricing
  5. Shopify vs. Wix: Design, Features, and E-commerce Focus
  6. Shopify vs Wix E-commerce
  7. Shopify vs. Wix: Customer Support
  8. FAQ

1. Shopify and Wix: An Overview

Shopify and Wix are both popular website builders, but they cater to different needs. Shopify is known for its e-commerce focus and comprehensive set of tools for online stores, while Wix offers a versatile platform that can be used for a variety of websites, including e-commerce.

This detailed comparison of Shopify and Wix will help you make an informed decision. We’ll explore the core functionalities of each platform, highlighting their strengths and weaknesses, to help you determine which one best suits your online store needs.

Here’s what we’ll cover:

  • Foundational Differences: We’ll delve into the origins and core focus of Shopify and Wix, understanding if they’re general website builders with added e-commerce features or dedicated e-commerce platforms.
  • Ease of Use: User-friendliness is crucial. We’ll compare the editing interfaces and learning curves of Shopify and Wix, determining which caters better to beginners and experienced users.
  • Stay tuned for the next chapter, where we’ll dive deeper into the pricing structures, key features, and who emerges victorious for different online store needs!

2. What is Shopify?

Shopify is a leading e-commerce platform known for its comprehensive set of tools for online stores. Here’s a breakdown of its key features:

  • E-commerce Focus: Shopify is designed specifically for e-commerce, offering a wide range of features to help you build and manage your online store.
  • Sales Samurai: Shopify equips you with the tools to manage your online store like a seasoned sales expert. Inventory management, secure payment processing, and built-in marketing tools are all part of Shopify’s arsenal.
  • Selling Everywhere: Shopify goes beyond your website. You can expand your reach by selling on social media platforms, online marketplaces, and even in physical stores with Shopify’s point-of-sale system.
  • Scalability for Growth: Shopify grows with your business. Its tiered pricing plans offer increasing functionality to meet the expanding needs of your e-commerce business.

Shopify is a powerful platform for building and managing online stores, making it a popular choice for businesses of all sizes.

3. What is Wix?

Wix is a versatile website builder that can be used for a variety of websites, including e-commerce. Here’s a breakdown of its key features:

  • An All-in-One Arsenal: Imagine Wix as your personal business website bootcamp. It equips you with everything you need to launch and manage your online presence.
  • Drag-and-Drop Domination: Building a website shouldn’t be a struggle. Wix’s user-friendly drag-and-drop interface empowers you to effortlessly assemble your website, be it an online store, a portfolio, a blog, or even a specialized website for your restaurant.
  • Feature Flexibility: Wix goes beyond basic website creation. Add functionalities like online stores, appointment booking systems, or event management tools with a simple drag and drop.
  • Template Troopers: Wix boasts a vast army of website templates, acting as your pre-built foundation. These templates are highly customizable, allowing you to tailor them to your unique brand.

Wix is a versatile platform that offers a range of features for building and managing websites, making it a popular choice for individuals and small businesses.

4. Shopify vs. Wix: Pricing

Shopify Pricing

Shopify offers pricing plans ranging from $29 to $299 per month, with additional transaction fees for using external payment gateways. Let’s explore what each plan offers:

  • Basic Shopify ($29/month): Ideal for new businesses or those wanting a simple online store. Build a basic store with all the essential e-commerce functionalities to get started.
  • Shopify ($79/month): This plan empowers growth for established businesses. It includes everything in Basic Shopify, plus advanced features like professional sales reports and global selling support.
  • Advanced Shopify ($299/month): Caters to medium-to-large businesses with robust features to accelerate growth.

Wix Pricing

Wix also offers a range of pricing plans to suit different needs and budgets, ranging from $14 to $39 per month. Let’s explore what each plan offers:

  • Business Basic ($14/month): Ideal for small businesses looking to create a professional online presence. Includes features like secure online payments, unlimited bandwidth, and premium apps.
  • Business Unlimited ($18/month): Perfect for growing businesses with higher traffic and sales volume. Includes all features from Business Basic, plus additional storage and a professional logo.
  • Business VIP ($39/month): Designed for larger businesses with high traffic and sales volume. Includes all features from Business Unlimited, plus priority response and VIP support.

5. Shopify vs. Wix: Design, Features, and E-commerce Focus

Website Building:

  • Shopify: Streamlined drag-and-drop builder with pre-designed sections. Ideal for creating a functional e-commerce store that looks good and works well across devices. Offers limited design freedom.
  • Wix: Freeform drag-and-drop editor with maximum flexibility. You can place elements anywhere on the page. Great for building unique websites but requires some design knowledge to avoid a cluttered or confusing layout.


  • Shopify: Focuses on e-commerce functionality. Easy to find and implement features for product sales, inventory management, order fulfillment, and customer service. Offers fewer features outside of e-commerce.
  • Wix: Caters to a wider range of websites. Provides tools for restaurants (online ordering, reservations), service businesses (appointment management), events (ticketing), and blogs. Requires more technical knowledge to fully utilize all functionalities.

6. Shopify vs Wix E-commerce

Wix E-commerce Wix allows you to create an online store, but its e-commerce functionalities are more basic compared to Shopify. It might be suitable for:

  • Selling a small number of products.
  • Simple online businesses with limited product variations.
  • Businesses that prioritize design flexibility over advanced sales features.

Shopify E-commerce Shopify reigns supreme when it comes to building a full-fledged online store. It offers a powerful arsenal of features designed to streamline your sales process and maximize customer satisfaction:

  • Inventory Management: Effortlessly track your stock levels, manage product variants (size, color, etc.), and set up automatic purchase orders when inventory runs low.
  • Order Fulfillment: Simplify the journey from order to delivery. Shopify integrates with various shipping carriers for efficient order fulfillment and tracking.
  • Shipping Options: Provide flexibility and cater to different customer needs with a variety of shipping options, including flat rates, real-time quotes, and free shipping thresholds.
  • Customer Support Tools: Equip yourself to handle customer inquiries effectively. Shopify offers built-in tools for managing returns, issuing refunds, and offering order status updates.
  • Abandoned Cart Recovery: Recapture lost sales by automatically sending personalized emails to customers who add items to their cart but don’t complete the purchase.

7. Shopify vs. Wix: Customer Support

Wix Customer Support

Wix provides 24/7 phone support for English inquiries. This can be a plus for those who prefer direct interaction with a customer service representative. They utilize a callback system, meaning you provide your phone number and wait for them to call you back.

Shopify Customer Support

Shopify prioritizes online support channels. You can access their help center 24/7, which features a comprehensive knowledge base, FAQs, and tutorials. They also offer email support and live chat support for immediate assistance.

Frequently Asked Questions (FAQ)

Q: What is the main difference between Shopify and Wix?

A: The main difference lies in their core focus and target audience. Shopify is primarily an e-commerce platform, designed to help users build and manage online stores. Wix, on the other hand, is a general website builder that offers a wide range of features for creating different types of websites, including e-commerce sites.

Q: Which platform is more user-friendly, Shopify or Wix?

A: Both Shopify and Wix are known for their user-friendly interfaces. Wix’s drag-and-drop editor makes it easy for beginners to create a website without any coding knowledge. Shopify also offers a user-friendly interface, but it may have a steeper learning curve for users new to e-commerce.

Q: Can I use Shopify or Wix to build a blog or portfolio website, or are they only for e-commerce?

A: While Shopify is primarily focused on e-commerce, it can also be used to create blogs and portfolio websites. However, Wix is more versatile and offers a wider range of templates and features for creating different types of websites, including blogs and portfolios.

Q: Which platform offers better design customization, Shopify or Wix?

A: Wix offers more design customization options compared to Shopify. With Wix, you can customize nearly every aspect of your website, including layout, colors, fonts, and more. Shopify also offers customization options, but they are more limited compared to Wix.

Q: Do Shopify and Wix offer mobile-responsive designs?

A: Yes, both Shopify and Wix offer mobile-responsive designs, meaning your website will automatically adjust to fit different screen sizes, such as those of smartphones and tablets.

Q: Can I sell digital products on Shopify and Wix?

A: Yes, both Shopify and Wix allow you to sell digital products on your website. You can upload digital files, such as e-books, music, or videos, and sell them directly to your customers.

Q: Are there any transaction fees associated with using Shopify or Wix?

A: Shopify charges transaction fees on sales made through external payment gateways if you’re not using Shopify Payments. Wix also charges transaction fees on certain payment plans. It’s important to review the pricing details of each platform to understand the fees associated with your specific plan.

Q: Which platform offers better customer support, Shopify or Wix?

A: Both Shopify and Wix offer customer support via phone, email, and help centers. Shopify is known for its responsive customer support, especially for e-commerce-related queries. Wix also provides customer support, but some users have reported issues with response times and the effectiveness of support.

Q: Can I switch from Shopify to Wix, or vice versa, if I’m not satisfied with my choice?

A: Yes, you can switch from Shopify to Wix, or vice versa, but it may involve rebuilding your website on the new platform. It’s important to carefully evaluate your needs and the features of each platform before deciding to avoid the need for switching later on.

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