Looking for a Powerful Website Builder? Wix, Webflow & Framer in 2025

Finding the right website builder in 2025 can be the difference between launching fast and falling behind. The market is filled with options, but Wix, Webflow, and Framer have set themselves apart with unique strengths in speed, design control, and ease of use.

For those who want simplicity, Wix offers an intuitive drag-and-drop interface, a rich app marketplace, and fast deployment – all with no coding required.

Meanwhile, Webflow appeals to professionals who need pixel-perfect layouts, powerful CMS tools, and clean exportable code.

Creatives seeking modern motion, high-speed output, and AI-assisted workflows are turning to Framer, which emphasizes performance, design freedom, and real-time collaboration.

This in-depth comparison will help you understand which platform delivers the best website-building experience in 2025 based on your project’s needs. Explore the strengths, limitations, use cases, and standout features of Wix, Webflow, and Framer  – so you can make a confident, future-ready decision.

Table of Contents

  1. What is Wix?
  2. What is Webflow?
  3. What is Framer?
  4. Wix vs Webflow vs Framer: Pricing
  5. Wix vs Webflow vs Framer: Templates
  6. Wix vs Webflow vs Framer: Features
  7. Wix vs Webflow vs Framer: Security
  8. Wix vs Webflow vs Framer: Performance
  9. Wix vs Webflow vs Framer: Customer Support
  10. Wix vs Webflow vs Framer: Comparison Table

1. What is Wix?

What is Wix?

Wix is a popular website builder launched in 2006, designed for users who want to create websites quickly without writing code. It offers an intuitive drag-and-drop editor, making it easy for beginners and small business owners to build fully functional websites.

The platform includes hundreds of customizable templates, an integrated app market, built-in SEO tools, and full support for mobile-responsive designs. Users can choose between the classic Wix Editor and Wix ADI, an AI-powered design assistant that builds sites automatically based on your input.

Ideal for portfolios, business sites, blogs, and even eCommerce, Wix combines hosting, design, and marketing tools into one seamless package. Its balance of simplicity and flexibility makes it a top choice for creators in 2025.

Pros:

✔ Easy to Use: Offers a true drag-and-drop editor that simplifies website creation for beginners.
✔ All-in-One Platform: Includes hosting, design, SEO, and marketing tools in one unified system.
✔ Wide Template Library: Provides 800+ professionally designed templates for various industries.
✔ Wix ADI Available: Lets users build websites automatically using AI-driven design suggestions.

Cons:

❌ Limited Design Flexibility: You can’t switch templates after publishing without rebuilding the site.
❌ Not Ideal for Scaling: May lack advanced tools and speed for large or complex websites.
❌ Paid Plans Required for Full Features: Many essential features, like custom domains, require a premium subscription.
❌ Less Control Over Code: Custom coding is restricted, making it hard for developers who want deep design control.

2. What is Webflow?

What is Webflow?

Webflow is a powerful visual website builder launched in 2013, designed for designers, developers, and businesses that want full control over their site’s layout, interactions, and structure, without relying on traditional coding. It bridges the gap between design freedom and front-end development by generating clean, production-ready HTML, CSS, and JavaScript as you build.

This platform is ideal for creating responsive, high-performance websites with precision. Users can visually build custom layouts, add animations, and manage content with a built-in CMS, all while maintaining developer-grade control.

Webflow Hosting is included, offering blazing-fast speeds, SSL, global CDN, and 99.99% uptime. In 2025, Webflow is a top choice for creatives and agencies who want to craft unique web experiences without giving up performance or scalability.

Pros:

✔ Full Design Control: Offers complete freedom to customize layouts, animations, and interactions without code.
✔ Built-In CMS: Lets you manage dynamic content like blogs, portfolios, and directories with ease.
✔ Responsive by Default: Every site is mobile-ready with advanced control over breakpoints.
✔ Fast Hosting Included: Comes with Webflow Hosting, featuring global CDN, SSL, and 99.99% uptime.

Cons:

❌ Steep Learning Curve: Requires time to understand layout structure, flexbox, and interactions.
❌ No Native Multilingual Support: You’ll need third-party tools like Weglot for language switching.
❌ Limited Plugin Ecosystem: Lacks a large app marketplace compared to WordPress or Wix.
❌ Ecommerce Still Growing: Useful for small stores, but less feature-rich than Shopify for complex catalogs.

3. What is Framer?

What is Framer?

Framer is a next-gen website builder originally developed as a prototyping tool, now relaunched in 2022 as a full-fledged, no-code platform for building high-speed, responsive websites.

At its core, Framer combines a drag-and-drop interface with AI-powered site generation, giving you real-time layout control and lightning-fast publishing. 

With hosting built in, optimized loading times, and automatic mobile formatting, Framer is perfect for landing pages, portfolios, marketing sites, and early-stage products. In 2025, it’s becoming a favorite among modern creators who value speed, style, and simplicity.

Pros:

✔ Lightning-Fast Performance: Sites are hosted on a global CDN with instant loading and optimized assets.
✔ AI-Powered Site Creation: Quickly generates layouts, pages, and sections using smart AI tools.
✔ Built-In Motion Design: Offers advanced animations, interactions, and transitions without code.
✔ Clean, Responsive Layouts: All designs are automatically optimized for desktop, tablet, and mobile.

Cons:

❌ Limited CMS Capabilities: Doesn’t support complex content structures or blogging at scale yet.
❌ Not Ideal for eCommerce: Currently lacks native tools for full online store functionality.
❌ Smaller Ecosystem: Has fewer integrations, plugins, and community resources than Webflow or WordPress.
❌ Design-First Focus: Better for landing pages and portfolios, less suited for large content-heavy sites.

4. Wix vs Webflow vs Framer: Pricing

Wix Pricing
AspectsFreeLightCoreBusinessBusiness Elite
Monthly Billed$0$24$36$43$172
Annual Billed$0$17$29$36$159
Custom Domain
Storage 500 MB2 GB50 GB100 GBUnlimited
Payment MethodsPayPal, Stripe, Wix PaymentsPayPal, Stripe, Wix PaymentsPayPal, Stripe, Wix PaymentsPayPal, Stripe, Wix Payments
Transaction Fees2.9% + 0.30%2.9% + 0.30%2.9% + 0.30%2.9% + 0.30%2.9% + 0.30%
Webflow Pricing
General:
AspectsFreeBasicCMSBusinessEnterprise
Monthly Billed$0$18$29$49Custom
Annual Billed$0$14$23$39Custom
Custom DomainCustom
Storage1 GB10 GB50 GBVarious CostCustom
Payment MethodsStripe, PayPalStripe, PayPalStripe, PayPalStripe, PayPalCustom
Transaction Fees0%0%0%0%Custom
Ecommerce:
AspectsStandardPlusAdvanced
Monthly Billed$42$84$235
Annual Billed$29$74$212
Custom Domain
Storage200 GB400 GB400 GB
Payment MethodsStripe, PayPalStripe, PayPalStripe, PayPal
Transaction Fees2%0%0%
Framer Pricing
Personal Plan:
AspectsFreeMiniBasicPro
Monthly Billed$0$10$20$40
Annual Billed$0$5$15$30
Custom Domain
StorageLimited500 MB1 GB10 GB
Payment MethodsStripeStripeStripe
Transaction FeesN/A0%0%0%
Business Plan:
AspectsLaunchScaleEnterprise
Annual Bill (Only)$75$200Custom
Custom Domain
Storage50 GB100 GBCustom
Payment Methods StripeStripeStripe
Transaction Fees0%0%0%

5. Wix vs Webflow vs Framer: Templates

Wix Templates
Wix Templates

Wix templates provide a wide variety of professionally crafted designs for creatives, small businesses, and entrepreneurs across countless industries. Each layout is thoughtfully built to help users launch a site that looks polished and purposeful from the start.

Every template is mobile-responsive, ensuring that your site looks great and functions smoothly on desktops, tablets, and smartphones.

Designed for flexibility, Wix templates make it easy to adapt your site to evolving brand or business needs without needing to start from scratch.

Best Wix Templates:
  • Creative Portfolio – Ideal for photographers, designers, and visual artists to display their best work.
  • Health & Wellness – Suited for nutritionists, yoga instructors, and wellness brands offering services or courses.
  • Business Hub – A smart choice for consultants, corporate sites, and service-based companies.
  • Tech Innovator – Built for startups, SaaS companies, and digital product creators.
  • Online Boutique – Perfect for fashion stores, handmade goods, or any small eCommerce business.
Webflow Templates
Webflow Templates

Webflow templates offer high-performance, visually striking designs built for creatives, startups, and businesses that demand full control and clean code. Every template is crafted with responsiveness, speed, and scalability in mind, making it ideal for those who want modern layouts without sacrificing performance.

Each design is mobile-ready and optimized for all devices, ensuring seamless experiences across desktops, tablets, and smartphones.

Built with Webflow’s visual editor, these templates give users full customization power over layout, interactions, CMS content, and typography – no coding required.

Best Webflow Templates:
  • Startup Launch – Tailored for tech startups, apps, and digital products needing bold visuals and conversion-focused layouts.
  • Creative Studio – Designed for agencies, freelancers, and design teams showcasing case studies, services, and portfolios.
  • Personal Brand – Ideal for consultants, creators, and coaches building credibility and lead funnels.
  • Ecommerce Flow – Built for online stores, merch brands, and boutiques needing custom product pages and cart experiences.
  • Blog & Magazine – A clean, CMS-powered template for content creators, news platforms, and educational blogs.
Framer Templates
Framer Templates

Framer templates are sleek, fast-loading designs tailored for creators, startups, and modern brands seeking motion-rich, high-impact websites. Each layout is optimized for speed and visual storytelling, blending interactive design with intuitive controls.

Templates are fully responsive across all devices and built with performance in mind, leveraging Framer’s lightweight framework and global hosting.

Designed for flexibility and real-time editing, Framer templates allow you to publish, customize, and animate your site visually, perfect for rapid prototyping and launch.

Best Framer Templates:
  • Landing Boost – Ideal for product launches, app promotions, and growth campaigns needing fast conversion.
  • Personal Site – Suited for freelancers, creatives, and thought leaders looking to build an online presence.
  • Startup Motion – Built for tech startups, SaaS brands, and founders who want sleek visuals with built-in motion.
  • Portfolio Grid – Great for designers, illustrators, and UX/UI specialists showcasing their work interactively.
  • Event Splash – Perfect for conferences, webinars, and live events needing fast, stylish one-page sites.

6. Wix vs Webflow vs Framer: Features

Wix Features
Wix Features

Wix delivers a powerful combination of ease of use, visual design tools, and built-in functionality that make it ideal for beginners and small businesses. The platform is designed to help users build and manage websites without writing code, using a smooth drag-and-drop interface and prebuilt design elements.

From AI-assisted site creation to integrated marketing tools, Wix covers every stage of the website-building journey. The editor allows full customization while ensuring your site remains responsive on mobile and desktop.

Its features support a wide range of industries, from online stores and service providers to bloggers and creatives looking to showcase their work.

Key Features of Wix:
  • Drag-and-Drop Editor: Build your site visually with full control over layout, spacing, fonts, and media.
  • Wix ADI (Artificial Design Intelligence): Instantly generate a personalized website using simple prompts.
  • App Market: Extend functionality with 250+ apps for forms, bookings, payments, marketing, and more.
  • SEO Tools: Customize page titles, meta descriptions, alt text, and URL slugs for better search rankings.
  • Built-In Hosting & CDN: Enjoy fast load times, automatic backups, SSL, and 99.9% uptime included.
Webflow Features
Webflow Features

Webflow combines the flexibility of custom-coded websites with the simplicity of a visual builder, making it a top choice for designers, agencies, and advanced users. The platform empowers users to design, build, and launch fully responsive sites without writing code, while still outputting clean, production-ready HTML, CSS, and JavaScript.

Every part of the design process happens visually, but under the hood, Webflow gives you full control over structure, styling, and interactions. It’s also packed with tools for hosting, content management, SEO, and collaboration – all within one platform.

Built for performance and scalability, Webflow is ideal for marketing websites, client projects, portfolios, and dynamic content experiences.

Key Features of Webflow:
  • Visual Designer: Drag-and-drop layout builder with granular control over grids, flexbox, and responsiveness.
  • Clean Code Output: Sites are powered by exportable, standards-compliant HTML, CSS, and JavaScript.
  • Webflow CMS: Manage dynamic content like blogs, case studies, or directories without plugins.
  • Built-In Hosting: Fast global CDN, SSL, and automatic scaling ensure top-tier performance.
  • Interactions & Animations: Create custom scroll, hover, click, and page-load animations visually.
Framer Features
Framer Features

Framer is a modern website builder built for speed, simplicity, and motion-rich design. It allows creators, startups, and marketers to craft visually engaging, interactive websites without writing a single line of code.

Unlike traditional builders, Framer is focused on real-time publishing, lightweight performance, and built-in animation capabilities. Pages load instantly, layouts adapt responsively, and edits can be made live in the browser.

The platform is especially suited for landing pages, portfolios, and launch sites that need to look sleek and feel fast.

Key Features of Framer:
  • AI Site Builder: Generate full layouts, sections, or even entire websites using smart AI suggestions.
  • Drag-and-Drop Editor: Intuitive canvas for arranging blocks, sections, and elements visually.
  • Built-In Animations: Add motion effects, transitions, and scroll-based interactions without code.
  • Instant Hosting: Publish your site instantly on a fast, global CDN with SSL included.
  • Responsive Design: All templates and custom layouts automatically adjust to any screen size.

7. Wix vs Webflow vs Framer: Security

Wix Security
Wix Security

Wix takes website protection seriously, offering a secure infrastructure that’s automatically managed for you.

It’s an all-in-one hosting environment that includes built-in SSL encryption, automated backups, and DDoS protection, giving users peace of mind without needing technical expertise.

Security updates are handled by Wix in the background, so your site stays protected without manual intervention. From data encryption to secure payment handling, Wix ensures that both site owners and visitors stay safe.

Key Security Features of Wix:
  • Free SSL Certificate: Every Wix site comes with SSL enabled for encrypted data transfer and trust signals.
  • Automatic Updates: Wix manages all patches, server maintenance, and platform-level security upgrades.
  • DDoS Protection: Safeguards your site against malicious traffic spikes and distributed denial-of-service attacks.
  • Secure Payments: Supports PCI-compliant transactions for eCommerce using trusted payment providers.
  • Two-Step Verification: An Optional extra layer of login protection for your Wix account.
Webflow Security
Webflow Security

Webflow delivers enterprise-grade website security through its fully managed hosting infrastructure, ensuring your site stays protected, fast, and compliant.

All Webflow sites are automatically served over SSL, backed by Amazon Web Services (AWS), and include automatic backups, DDoS protection, and advanced threat monitoring.

Users don’t need to configure or maintain anything manually – Webflow handles all server-side security, performance updates, and scalability behind the scenes.

Key Security Features of Webflow:
  • Free SSL Certificates: Automatically included on all sites to protect user data and boost trust.
  • AWS Hosting Infrastructure: Hosted on secure, scalable servers backed by Amazon’s global network.
  • DDoS Mitigation: Built-in protection shields your site from traffic overloads and bot attacks.
  • Automatic Backups & Version History: Restore previous versions of your site anytime with a single click.
  • Role-Based Permissions: Control who can access or edit parts of your workspace or site.
Framer Security
Framer Security

Framer offers strong, modern website security designed for creators who want peace of mind without dealing with technical setup.

Every site built with Framer includes automatic SSL, real-time protection, and hosting on a global CDN, ensuring fast and secure delivery across all devices.

Security is handled behind the scenes, so users can focus on designing and publishing while Framer manages performance, infrastructure, and data protection. It’s a smart choice for teams and individuals seeking simplicity with solid safeguards.

Key Security Features of Framer:
  • Free SSL Certificate: Automatically secures every site with HTTPS and encryption by default.
  • Global CDN Hosting: Ensures fast, protected content delivery worldwide with edge-layer defense.
  • Automatic Backups: Your site content is safely stored and can be restored quickly if needed.
  • Real-Time Monitoring: Framer’s backend continuously scans for suspicious activity and potential threats.
  • No Plugin Vulnerabilities: All features are native, reducing the risks often found in third-party apps.

8. Wix vs Webflow vs Framer: Performance

Wix Performance
Wix Performance

Wix is designed for ease and speed, offering solid performance for small to medium-sized websites through its fully managed hosting and global CDN infrastructure.

Sites built on Wix benefit from automatic image optimization, code compression, and mobile responsiveness, helping to deliver faster page loads across all devices.

Although not the fastest platform for large-scale sites or developers, Wix still performs well for portfolios, business pages, and eCommerce with proper content structure and media optimization.

Key Performance Features of Wix:
  • Global CDN: Delivers content through a network of servers worldwide for faster local access.
  • Optimized Images & Fonts: Automatically compresses media files and defers font loading to reduce render time.
  • Built-In Caching: Keeps static resources stored for faster repeat visits.
  • Mobile Responsiveness: Ensures layouts adapt and load quickly on smartphones and tablets.
  • Fast Hosting Included: Managed servers reduce downtime and maintain stable speeds.
Webflow Performance
Webflow Performance

Webflow is known for delivering high-level performance with a focus on fast load times, clean code output, and scalable hosting.

Sites are powered by Amazon Web Services (AWS) and delivered through a global Content Delivery Network (CDN), ensuring minimal latency and reliable uptime across all regions.

Thanks to built-in responsive design, code optimization, and automatic asset compression, Webflow sites rank well on speed tests like Google PageSpeed Insights and Core Web Vitals. It’s a go-to choice for professionals who want both control and performance without server management.

Key Performance Features of Webflow:
  • Global CDN (via AWS): Delivers content quickly worldwide with minimal server response delays.
  • Clean, Semantic Code: Generates efficient HTML, CSS, and JavaScript for faster rendering and SEO benefits.
  • Responsive Framework: Designs adapt seamlessly across all screen sizes with precise control over breakpoints.
  • Automatic Image Optimization: Compresses and resizes images in real time for faster delivery.
  • Built-In Caching: Improves page load speed by storing and reusing key resources.
Framer Performance
Framer Performance

Framer is engineered for ultra-fast website performance, combining lightweight design with automatic optimization tools and global hosting. Pages load instantly thanks to static site generation, real-time caching, and a high-speed Content Delivery Network (CDN).

Designed for creators who prioritize speed and interactivity, Framer eliminates heavy code and plugin dependencies to ensure consistent load times across devices.

It’s an excellent choice for modern landing pages, portfolios, and marketing sites that demand speed without complexity.

Key Performance Features of Framer:
  • Global CDN Hosting: Serves your site instantly from the nearest server location for reduced latency.
  • Static Site Output: Publishes clean, pre-rendered pages that load faster than dynamic sites.
  • Built-In Image Optimization: Automatically compresses and sizes images for better loading performance.
  • Instant Publishing: Sites update in real time with no manual deployment delays.
  • Mobile-First Framework: Ensures fast, responsive layouts across smartphones, tablets, and desktops.

9. Wix vs Webflow vs Framer: Customer Support

Wix Customer Support
Wix Customer Support

Wix offers reliable and accessible customer support tailored for beginners, small business owners, and creators who want quick help without complex technical steps.

Support is available through multiple channels, including live chat, email tickets, and a detailed Help Center filled with tutorials, guides, and video walkthroughs.

While direct phone support isn’t standard for all users, priority and VIP support plans provide faster response times and dedicated help. The platform also includes on-editor tips and AI chat assistance, making it easier to troubleshoot issues in real time.

Key Support Features of Wix:
  • Live Chat Assistance: Available to help with design, billing, domain setup, and feature use.
  • Email Ticketing System: Submit detailed requests and receive support via email for non-urgent issues.
  • Extensive Help Center: Browse articles, FAQs, and how-to videos directly from Wix’s support library.
  • Priority Support Plans: Upgrade for faster responses, expert help, and personalized guidance.
  • In-Editor Help Tools: Contextual tooltips and in-app guidance make support accessible during editing.
Webflow Customer Support

Webflow provides a structured and professional support system tailored for designers, developers, and agencies.

While it doesn’t offer real-time phone or chat by default, users can access fast, detailed help through a ticket-based system, a well-organized Help Center, and a vibrant community forum.

Its support model prioritizes self-service and education, with extensive video tutorials, documentation, and Webflow University – one of the most respected learning platforms for no-code development.

Key Support Features of Webflow:
  • Email-Based Ticket Support: Submit tickets for technical, billing, or account issues with personalized responses.
  • Webflow University: Access hundreds of step-by-step video tutorials and walkthroughs for all skill levels.
  • In-App Help Widgets: Quickly find relevant docs or report a problem directly from the editor.
  • Community Forum: Ask questions, share feedback, and learn from power users and Webflow experts.
  • Priority Support (for Enterprise): Enterprise users get faster response times and a dedicated account manager.
Framer Customer Support
Framer Customer Support

Framer offers modern, responsive customer support aimed at startups, designers, and no-code builders who value speed and simplicity.

The platform delivers assistance through live chat, email, and an expanding knowledge base, making it easy to get help during all stages of website creation.

Support is embedded directly within the editor, and Pro/Team plan users receive faster replies. Framer’s product team is also active on forums and community channels, offering users direct feedback loops and platform transparency.

Key Support Features of Framer:
  • Live Chat Support: Available inside the editor for real-time answers and troubleshooting.
  • Email Assistance: Reach the support team directly for personalized help with account or technical issues.
  • Built-In Help Panel: Access documentation and quick guides without leaving the canvas.
  • Growing Knowledge Base: Includes tutorials, FAQs, and getting-started articles for common use cases.
  • Community Hub: Ask questions, request features, and share ideas with other Framer users.

10. Wix vs Webflow vs Framer: Comparison Table

ContentsWixWebflowWordPress
Free Plan
Monthly Billed Starting Price$24$18$10
Annual Billed Starting Price$17$14$17
Templates800+ ready-made templates across all industriesDesigner-focused, flexible templates with CMS integrationSleek, fast templates ideal for landing pages and creative use
FeaturesDrag-and-drop editor, ADI, app market, SEO, eCommerceVisual design control, CMS, animation tools, and semantic codeAI builder, motion design, instant publishing, real-time edits
SecuritySSL, backups, DDoS protection, auto updatesSSL, AWS hosting, backups, permissions, platform-level securitySSL, CDN, real-time monitoring, no plugin risks
PerformanceGood for small sites, image compression, and mobile-readyExcellent speed, clean code, global CDN, Core Web Vitals optimizedUltra-fast, static output, mobile-first, minimal JavaScript
Best ForBeginners, small business owners, and basic online storesDesigners, agencies, scalable content sites, and advanced buildsCreators, startups, marketers focused on design + speed
Customer SupportLive chat, email, Help Center, AI bot, priority optionsTicket system, Webflow University, community, priority for EnterpriseIn-editor chat, email, docs, active community, faster help on paid plans

Conclusion

In 2025, the best website builder and hosting platform will depend entirely on your specific needs and creative direction.

  • For users who want simplicity and a fast setup, Wix delivers an all-in-one experience with a minimal learning curve.
  • Those seeking precision, design flexibility, and clean code output will find Webflow to be the strongest option for advanced projects and professional builds.
  • Meanwhile, Framer has become the go-to choice for creators focused on performance, speed, and interactive design.

Each platform excels in different areas – template variety, security, performance, and customer support – making it important to align features with your long-term goals.

Final Thoughts:

  • Wix is ideal for building fast with minimal effort using prebuilt templates and integrated features.
  • Webflow is the best fit for creatives who want full visual control, smooth animations, and top-tier performance.
  • Framer shines for modern brands and startups needing speed, motion, and simplicity in one sleek package.
“Not sure which builder fits your vision? We’ve tested them all.
Schedule your free consultation and launch with the right tool in 2025.

Webflow Premium Partner
VictorFlow – Webflow Premium Partner

FAQ

1. What is the best website builder in 2025?
It depends on your goals – Wix is great for beginners, Webflow is ideal for designers, and Framer excels in speed and motion design.

2. Is website design still a good business in 2025?
Absolutely. As more businesses move online, demand for custom websites, landing pages, and branding experiences continues to grow.

3. Which one is better, Webflow or Wix?
Webflow offers more design freedom and cleaner code, while Wix is faster to launch with easier tools for non-designers.

4. Which website builder is best in the UK?
Platforms like Wix, Squarespace, and Webflow are widely used in the UK; the best depends on project type and team size.

5. Is Framer good for SEO in 2025?
Yes. Framer sites are fast, lightweight, and pass Core Web Vitals, making them SEO-friendly for landing pages and modern brands.

6. Do these platforms include free hosting?
Yes. Wix, Webflow, and Framer all offer built-in hosting with free plans or hosting bundled into their paid tiers.