In 2025, Wix Studio continues to be a top choice for professional website builders, offering a diverse range of pricing plans designed to meet the needs of freelancers, agencies, and creative professionals.
With its intuitive platform, Wix Studio equips users with advanced tools for design, development, and client management, making it an ideal solution for anyone looking to create custom, high-quality websites.
As a flexible platform, Wix Studio delivers responsive design, eCommerce integration, and powerful development features such as Velo, all while ensuring fast website performance and secure hosting. But is the investment in Wix Studio justified in 2025?
In this comprehensive guide, we’ll walk you through the cost of Wix Studio in 2025, evaluate its premium pricing plans, and highlight the features that come with each.
Let’s dive deep into the details of Wix Studio’s value proposition and see how it compares to other website builders on the market.
Table of Contents
- What is Wix Studio?
- Why choose Wix Studio?
- Must-Have Features to Check
- Pros & Cons of Wix Studio Price Plan
- Wix Studio Pricing Plan Reviewed
- Hidden Costs & Additional Fees
- Comparison Table
1. What is Wix Studio?
Wix Studio is an advanced, professional-grade website builder designed to empower freelancers, agencies, and designers who need more control over their web development projects.
Building on the foundation of the Wix platform, Wix Studio offers a highly customizable environment that allows users to create responsive, scalable, and feature-rich websites without compromising on quality.
It is equipped with a suite of advanced development tools, including Velo by Wix, which enables users to add custom code, integrate APIs, and build dynamic web applications.
Additionally, Wix Studio simplifies collaboration through features that allow multi-user access, client management, and team workflows.
With premium templates, eCommerce capabilities, and seamless integrations, Wix Studio is the go-to platform for those seeking a powerful website builder with all the tools necessary for professional success.
2. Why choose Wix Studio?
Wix Studio stands out as a powerful platform for professional website building, offering features that are designed specifically for freelancers, agencies, and creative teams. There are several compelling reasons.
Why you should consider Wix Studio for your web development needs:
1. Advanced Design Flexibility
With drag-and-drop editing, Wix Studio allows for custom layouts and interactive elements, giving you full control over your website design.
2. Powerful Development Tools
The platform includes Velo by Wix, enabling you to add custom code, integrate APIs, and build dynamic web applications, ideal for developers.
3. Streamlined Collaboration
Wix Studio makes team collaboration easy, with features like client handoff, multi-user access, and shared workspaces to improve workflow efficiency.
4. Robust E-commerce Features
Wix Studio offers advanced eCommerce tools, including custom product pages, secure payment options, and personalized checkout experiences.
5. Reliable, Scalable Hosting
Enjoy secure hosting, SSL certificates, and automatic backups with Wix Studio, making it a reliable platform for sites of any size.
6. Top-Notch Support
With priority support, dedicated success managers, and access to a comprehensive help center, Wix Studio ensures you have the resources you need.
3. Must-Have Features to Check
When choosing Wix Studio for your website building needs, it’s essential to understand the key features that make it stand out as a professional platform.
Here are the must-have features to check:
1. Drag-and-Drop Editor
Wix Studio’s drag-and-drop editor allows you to easily design and customize websites without coding knowledge. Its intuitive interface helps create responsive designs that look great on any device.
2. Velo by Wix (Custom Development)
For advanced users, Velo by Wix provides custom coding options using JavaScript, APIs, and dynamic data-driven websites. It’s a perfect solution for developers who want to build powerful, scalable web applications.
3. E-commerce Integration
Wix Studio provides eCommerce capabilities, including customizable product pages, secure payment gateways, and inventory management.
4. Multi-User Collaboration
Wix Studio supports multi-user collaboration, making it easier for teams to work together on projects. With features like client access and shared workspaces, collaboration is seamless and efficient.
5. Customizable Templates
Wix Studio offers a wide selection of customizable templates tailored to various industries. These templates provide a starting point for your website and can be fully personalized to meet your needs.
4. Pros & Cons of Wix Studio Price Plan
Pros:
✔ User-Friendly Interface: Drag-and-drop editor for easy design customization without coding knowledge.
✔ Advanced Design Flexibility: Custom breakpoints, responsive design tools, and full creative control.
✔ Velo by Wix for Custom Development: Add custom JavaScript, APIs, and build dynamic web applications.
✔ Collaborative Tools: Multi-user access, shared workspaces, and client handoff for seamless teamwork.
✔ Comprehensive E-commerce Tools: Custom product pages, secure payments, and inventory management.
Cons:
❌ Pricing Can Be Higher: Premium plans may be more expensive, especially for small businesses.
❌ Learning Curve for Advanced Features: Velo by Wix and advanced tools may be challenging for beginners.
❌ Limited Third-Party Integrations: Fewer external app integrations compared to platforms like WordPress or Shopify.
❌ Customization Requires Coding for Complex Features: Advanced customizations often require knowledge of JavaScript.
❌ Restricted to Wix Ecosystem: Limited flexibility to switch platforms or integrate with outside services easily.
5. Wix Studio Pricing Plan Reviewed
1. Free – A Great Starting Point for Beginners and Creators on a Budget
The Wix Studio Free Plan offers an excellent opportunity to explore the platform’s core capabilities without any financial commitment. Designed with accessibility in mind, this plan is ideal for students, freelancers, hobbyists, and small startups who are just beginning their digital journey.
With the free plan, users get access to Wix Studio’s intuitive drag-and-drop editor, a selection of professionally designed templates, and essential tools to start building a functional and visually appealing website.
Even though the plan includes a Wix-branded subdomain and comes with limited storage and bandwidth, it still allows users to get hands-on experience with responsive design features, custom layouts, and even basic SEO settings.
This plan is not only great for learning how the platform works but also serves as a sandbox for experimentation, allowing users to refine their site before committing to a paid plan.
Wix Studio Free Plan Best For:
- No-Code Beginners: Perfect for users new to website building who want hands-on experience with visual design tools and layout basics, without any upfront cost.
- Students & Hobbyists: Ideal for students, educators, or creatives building personal sites, portfolios, or non-commercial passion projects with limited resources.
- Startup Founders Testing Ideas: Great for solo founders or small teams looking to build a basic website or landing page to validate an idea before investing in a paid plan.
- Designers Exploring Functionality: Useful for designers who want to see how their UI/UX concepts work in a live, responsive environment, no coding required.
- Freelancers Trying the Platform: Suitable for freelancers and web professionals testing Wix Studio’s features before committing to use it for client projects or full builds.
2. Basic – A Solid Starting Point for Personal Projects and Small Websites
The Wix Studio Basic Plan is designed for individuals and small projects that need a more professional online presence without breaking the bank.
This plan removes Wix branding and allows you to connect a custom domain, making it ideal for personal blogs, portfolios, or small business sites.
With increased storage, better bandwidth, and access to essential SEO tools, the Basic Plan offers a step up from the free version, perfect for users ready to take their website live with more control and credibility.
It’s a budget-friendly way to unlock the core benefits of Wix Studio while keeping things simple and professional.
Wix Studio Basic Plan Best For:
- Personal Bloggers & Creators: Great for individuals launching a personal blog, online journal, or content portfolio with a custom domain and no Wix ads.
- Freelancers Showcasing Portfolios: Ideal for designers, writers, and creatives who need a clean, professional space to highlight their work and attract potential clients.
- Small Business Owners: Suitable for local businesses or solo entrepreneurs wanting a simple yet branded website to establish credibility and provide essential info.
- Early-Stage Professionals: Perfect for those building a personal brand or resume site with a custom domain and professional presentation.
- Nonprofits & Community Projects: A smart choice for small-scale initiatives or community groups needing a cost-effective way to share updates, events, and contact details.
3. Standard – Balanced Features for Growing Professionals and Small Businesses
The Wix Studio Standard Plan is crafted for individuals and small teams who need more than just the basics to support their growing online presence.
This plan includes increased storage, higher bandwidth, and enhanced features like analytics, custom branding, and removal of all Wix ads, making it a strong fit for freelancers, consultants, and growing businesses.
With access to professional tools, integration options, and a custom domain, the Standard Plan provides a solid foundation to scale content, attract more visitors, and build trust with a polished, ad-free website.
It’s the ideal middle ground for users who are ready to move beyond entry-level and grow their online reach.
Wix Studio Standard Plan Best For:
- Freelancers & Consultants: Ideal for professionals offering services online who need a clean, branded, and ad-free site to showcase their expertise and attract clients.
- Growing Small Businesses: Great for businesses expanding their online reach, needing higher bandwidth, advanced tools, and integrated analytics to support growth.
- Agencies with Client Projects: Perfect for small agencies managing multiple client sites and requiring more robust performance, collaboration tools, and design control.
- Content Creators & Educators: Suitable for creators who publish regularly and need reliable hosting, better storage, and enhanced SEO features to reach a larger audience.
- Portfolio Builders Scaling Up: A strong fit for users whose websites are gaining traction and need additional resources and branding to maintain a professional presence.
4. Plus – Advanced Tools and Capacity for Professionals, Teams, and High-Traffic Sites
The Wix Studio Plus Plan is built for scaling businesses, agencies, and professional creators who require more power, flexibility, and advanced functionality from their website platform.
This plan includes increased storage, higher bandwidth, and enhanced site performance, making it ideal for websites expecting consistent or growing traffic.
With access to advanced analytics, marketing integrations, and priority customer support, the Plus Plan empowers users to manage complex projects, collaborate more effectively, and maintain a premium user experience. It’s a smart choice for those who need both design flexibility and professional-grade performance to support their business goals.
Wix Studio Plus Plan Best For:
- Agencies Managing Multiple Projects: Ideal for creative or marketing agencies needing advanced tools, enhanced storage, and high-performance hosting for client websites.
- Scaling Businesses: Perfect for established businesses expecting increased traffic and requiring stronger performance, integrations, and site reliability.
- Professional Service Providers: Great for consultants, educators, and coaches who rely on digital tools, lead capture, and content publishing to grow their online presence.
- Collaborative Teams: Suitable for teams that require multi-user access, real-time collaboration, and client handoff features for streamlined workflows.
- Ecommerce & Membership Sites: Strong option for users running product-based or subscription-based businesses that demand robust functionality and seamless user experiences.
5. Elite – Enterprise-Level Power and Flexibility for High-Demand Projects
The Wix Studio Elite Plan is the top-tier solution tailored for large-scale businesses, enterprises, and agencies managing complex, high-traffic websites.
With maximum storage, unlimited bandwidth, priority support, and custom scalability, this plan is built to handle demanding digital experiences with ease.
It offers advanced tools for collaboration, security, and custom integrations, making it ideal for organizations that require full control over their site’s performance and infrastructure.
Wix Studio Elite Plan Best For:
- Large Enterprises & Corporations: Ideal for organizations managing high-traffic websites that demand top-tier performance, advanced security, and enterprise-level infrastructure.
- Creative & Digital Agencies: Perfect for agencies handling multiple complex projects requiring scalable solutions, premium support, and full creative flexibility.
- Ecommerce Powerhouses: Suitable for large-scale online stores with extensive product catalogs, high sales volume, and the need for seamless third-party integrations.
- Teams Requiring Custom Workflows: Best for businesses needing multi-user collaboration, client handoff, advanced permissions, and integrations with custom tech stacks.
- Projects with Unique Demands: Tailored for businesses or platforms with specific performance, compliance, or integration needs that go beyond standard builder capabilities.
6. Hidden Costs & Additional Fees
While Wix Studio offers a variety of pricing plans with well-defined features, there are several hidden costs and additional fees that users should consider when planning their website budget.
For starters, while you can connect a custom domain on most paid plans, the domain itself typically requires a separate annual purchase unless it’s offered as part of a temporary promotion. Many premium apps and third-party integrations available through the Wix App Market also come with recurring monthly or annual fees not included in your plan.
If your site grows and surpasses the allocated storage or bandwidth limits, you may need to upgrade your plan or pay for extra resources. For users running online stores, transaction fees are charged by payment gateways like Stripe or PayPal, usually around 2.9% + $0.30 per transaction, which can impact profit margins.
7. Comparison Table
| Aspects | Free | Basic | Standard | Plus | Elite |
| Monthly Billed | $0 | $20 | $25 | $40 | $65 |
| Annual Billed | $0 | $12 | $14 | $35 | $60 |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | 500 MB | 10 GB | 50 GB | 120 GB | Unlimited |
| Payment Methods | — | Credit Card, PayPal | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe, Bank |
| Transaction Fees | — | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.5% per transaction (negotiable) |
Conclusion
Wix Studio is a powerful, flexible, and intuitive website builder designed to meet the needs of freelancers, businesses, and agencies alike. With its drag-and-drop editor, modern templates, and advanced customization tools, users can create visually striking, professional websites without needing to code.
The platform shines in areas such as design flexibility, performance, and collaborative tools, making it suitable for both simple portfolios and complex client projects.
It also offers scalable plans to support growing demands, although users should factor in hidden costs like premium apps, email services, and transaction fees.
Overall, Wix Studio delivers an impressive mix of ease of use, creative control, and enterprise-ready features, making it a top-tier choice for those looking to build and grow a professional online presence in 2025.
FAQ
1. Is Wix Studio free to use?
Yes, Wix Studio offers a free plan that includes basic features and Wix-branded domain hosting. However, to access custom domains, more storage, and advanced tools, a paid plan is required.
2. Can I connect my own domain to Wix Studio?
Absolutely. You can connect a custom domain on all paid plans. Domains can be purchased directly through Wix or connected from a third-party registrar.
3. What makes Wix Studio different from classic Wix?
Wix Studio is a professional-grade platform with advanced design tools, collaborative features, and better scalability, ideal for freelancers, agencies, and businesses.
4. Does Wix Studio support eCommerce?
Yes, Wix Studio supports eCommerce functionality, allowing you to sell physical and digital products, manage inventory, process payments, and customize your store layout.
5. Are there any hidden fees in Wix Studio pricing?
While plans are clearly priced, there may be additional fees for things like premium apps, domain names, third-party integrations, email services, and payment processing.
6. Is Wix Studio suitable for agencies and teams?
Yes, Wix Studio is built with collaboration in mind, offering tools like client handoff, multi-user roles, and advanced permissions for professional teams.
