Wix vs Shopify | Comparison in 2024

Imagine you’re about to launch your dream ecommerce store. It’s like stepping into a crowded gladiator arena – Wix and Shopify, the two dominant website builders, stand poised as your potential partners. But which one deserves to fight by your side?

This guide will be your ultimate scouting report. We’ll analyze each platform’s strengths and weaknesses, from pricing plans to user-friendliness.

We’ll compare their ecommerce features like product management and marketing tools. By the end, you’ll be equipped to choose the perfect platform to dominate the ecommerce battlefield and build your online empire.

Wix vs Shopify | Comparison in 2024  (Table of contents)

  1. Wix and Shopify: An Overview
  2. What is Wix?
  3. What is Shopify?
  4. Wix vs. Shopify: Pricing
  5. Wix vs. Shopify: Design, Features, and E-commerce Focus
  6. Wix vs Shopify E-commerce
  7. Wix vs. Shopify: Customer Support
  8. FAQ

1. Wix and Shopify: An Overview

Wix and Shopify are both website builders and hosting platforms, offering an all-in-one solution for managing your small business website. However, their approaches differ. Wix provides an extensive toolbox that can work for a wide range of websites, including e-commerce stores. In contrast, Shopify takes a laser focus, specializing in building and powering solely e-commerce sites.

This in-depth look at Wix and Shopify will help you navigate this crucial decision. We’ll explore the core functionalities of each platform, highlighting their strengths and weaknesses, to help you determine which one best tailors to your specific ecommerce journey.

Here’s a roadmap of what we’ll cover:

  • Foundational Differences: We’ll delve into the origins and core focus of Wix and Shopify, understanding if they’re general website builders with added e-commerce features or dedicated e-commerce platforms.
  • Ease of Use: User-friendliness is crucial. We’ll compare the editing interfaces and learning curves of Wix and Shopify, determining which caters better to beginners and experienced users.

Stay tuned for the next chapter, where we’ll dive deeper into the pricing structures, key features, and who emerges victorious for different business needs!

2. What is Wix?

Wix is a comprehensive website builder and hosting platform geared towards businesses of all sizes. Here’s a breakdown of its key features:

An All-in-One Arsenal: Imagine Wix as your personal business website bootcamp. It equips you with everything you need to launch and manage your online presence.

Drag-and-Drop Domination: Building a website shouldn’t be a struggle. Wix’s user-friendly drag-and-drop interface empowers you to effortlessly assemble your website, be it an online store, a portfolio, a blog, or even a specialized website for your restaurant.

Feature Flexibility: Wix goes beyond basic website creation. Add functionalities like online stores, appointment booking systems, or event management tools with a simple drag and drop.

Template Troopers: Wix boasts a vast army of website templates, acting as your pre-built foundation. These templates are highly customizable, allowing you to tailor them to your unique brand.

Advanced Options: For those with coding prowess, Wix offers the ability to craft custom web and mobile applications, giving you even more control over your online empire.

Wix is a powerful and versatile platform. Its user-friendliness makes it appealing to beginners, while its advanced features cater to experienced developers. However, with great design freedom comes responsibility. Ensure you have a basic understanding of design trends to avoid creating an unconventional website.

2. What is Shopify?

Wix excels as a versatile website builder, and Shopify takes a specialized approach. Think of Shopify as a fortress tailored for ecommerce, meticulously designed to help you dominate the online sales battlefield.

Ecommerce Focus: Unlike Wix, which caters to a variety of website types, Shopify is laser-focused on online stores. This focus allows Shopify to offer a comprehensive suite of features tailored specifically for ecommerce success.

Sales Samurai: Shopify equips you with the tools to manage your online store like a seasoned sales expert. Inventory management, secure payment processing, and built-in marketing tools are all part of Shopify’s arsenal.

Selling Everywhere: Shopify goes beyond your website. You can expand your reach by selling on social media platforms, online marketplaces, and even in physical stores with Shopify’s point-of-sale system.

Scalability for Growth: Shopify grows with your business. Its tiered pricing plans offer increasing functionality to meet the expanding needs of your ecommerce business.

Shopify is a website and hosting platform focused on the e-commerce industry. Features enable businesses to build sales-focused websites with cross-channel sales features, payment processing, inventory management, order fulfillment, marketing, and sales management tools incorporated into the all-in-one platform.

Building a website at Shopify isn’t attractive to businesses not interested in selling. It could work for some service businesses, but other content creators may want to look elsewhere. However, Shopify has a compelling toolset if you sell physical or digital products.

The online editor offers access to design themes and add-on apps to give your online store additional features, including:

  • In-person sales.
  • Email marketing.
  • Chat support.
  • Social media tools.

Some apps require additional fees above the standard Shopify pricing.

4. Wix vs. Shopify: Pricing

Wix pricing offers

Wix offers a variety of paid plans to suit different website needs, ranging from $16 to $159 per month. Let’s explore what each plan offers:

  • Light ($16/month): This is a budget-friendly option ideal for basic websites. It doesn’t include eCommerce features but provides essential marketing tools.
  • Core ($27/month): Perfect for starting an online store, this plan offers features like unlimited bandwidth, a free domain for a year, sales analytics, and even a professional logo creation tool.
  • Business ($32/month): This comprehensive plan expands on the Core features, providing more storage, advanced eCommerce functionalities, and additional perks like tax calculators, dropshipping capabilities, and support for multiple currencies.
  • Business Elite ($159/month): Designed for high-volume businesses, this plan grants all the features from Business along with priority customer support. You’ll benefit from faster response times via phone and online channels. Additionally, advanced site analytics provide valuable insights to make data-driven decisions for your business growth.

Beyond Paid Plans:

Wix also provides a free plan that allows you to build a website with a Wix subdomain. Additionally, they offer an Enterprise solution for businesses seeking advanced scalability.

Shopify Pricing Offers

While Shopify’s plans might appear pricier compared to others, let’s explore what they offer:

  • Shopify Starter ($5/month): This budget-friendly option lets you test the waters of selling online. Sell through social media, email, and SMS without building a full store. Track performance through the Shopify dashboard and leverage various marketing channels to boost sales.
  • Basic Shopify ($39/month): Ideal for new businesses or those wanting a simple online store. Build a basic store with all the essential eCommerce functionalities to get started.
  • Shopify ($105/month): This plan empowers growth for established businesses. It includes everything in Basic Shopify, plus advanced features like professional sales reports and global selling support.
  • Advanced Shopify ($399/month): Caters to medium-to-large businesses with robust features to accelerate growth.

Limited-Time Offer:

Take advantage of Shopify’s exclusive offer! Get all plans for just $1 for 3 months (limited time). This allows you to experience the full range of Shopify features at a minimal cost before committing to a long-term plan.

Remember: While the upfront cost might be higher than some competitors, Shopify offers a comprehensive suite of features, scalability, and a limited-time discount to explore its full potential.

5. Wix vs. Shopify: Design, Features, and E-commerce Focus

Choosing the Right Platform for Your Needs

Both Wix and Shopify allow you to create a website with your domain, but their approaches differ significantly. Here’s a breakdown to help you decide which platform best suits your goals.

Website Building:

  • Shopify: Streamlined drag-and-drop builder with pre-designed sections. Ideal for creating a functional e-commerce store that looks good and works well across devices. Offers limited design freedom.
  • Wix: Freeform drag-and-drop editor with maximum flexibility. You can place elements anywhere on the page. Great for building unique websites but requires some design knowledge to avoid a cluttered or confusing layout.


  • Shopify: Focuses on e-commerce functionality. Easy to find and implement features for product sales, inventory management, order fulfillment, and customer service. Offers fewer features outside of e-commerce.
  • Wix: Caters to a wider range of websites. Provides tools for restaurants (online ordering, reservations), service businesses (appointment management), events (ticketing), and blogs. Requires more technical knowledge to fully utilize all functionalities.

6. Wix vs Shopify E-commerce

Wix Wix allows you to create an online store, but its e-commerce functionalities are more basic compared to Shopify. It might be suitable for:

Shopify reigns supreme when it comes to building a full-fledged online store. It offers a powerful arsenal of features designed to streamline your sales process and maximize customer satisfaction:

  • Pricing: Shopify plans can be more expensive than Wix, especially for larger stores requiring advanced features.
  • Payment Processing: The number of integrated payment processors might be limited compared to Wix.

7. Wix vs. Shopify: Customer Support.


Wix provides 24/7 phone support for English inquiries. This can be a plus for those who prefer direct interaction with a customer service representative. They utilize a callback system, meaning you provide your phone number and wait for them to call you back.

However, keep in mind the limitations:

  • Limited Language Support: 24/7 phone support is only available in English. Support for other languages has restricted hours.
  • Potential Wait Times: Callback systems can lead to waiting times, especially during peak hours.
  • Paid Design Services: If you require in-depth website design assistance beyond basic customer support, Wix offers paid professional design services.


Shopify prioritizes online support channels. You can access their help center 24/7, which features a comprehensive knowledge base, FAQs, and tutorials. They also offer:

  • Email Support: Submit your inquiries via email and receive detailed responses from the support team.
  • Live Chat Support: Get real-time assistance through live chat for immediate answers to simpler questions.
  • Callback Support (Limited): Callback support availability might vary depending on your Shopify plan. Higher-tier plans often prioritize callback support for faster resolution of complex issues.

Choosing the Right Support:

  • Prioritize phone support? Choose Wix if you value direct phone contact and don’t mind potentially waiting for a callback.
  • Need multilingual support? If you require support in a language other than English, Shopify might be a better option due to its wider range of languages, even if support hours are limited.
  • Comfortable with online resources? Shopify’s extensive online help center and live chat can be valuable resources for self-sufficient users who prefer to find solutions independently.

8. Frequently Asked Question

Q: What is the difference between Wix and Shopify?

A: Wix is a website builder that also offers ecommerce capabilities, while Shopify is primarily an ecommerce platform that allows you to build online stores.

Q: How do Wix and Shopify compare in terms of website building?

A: Wix is known for its user-friendly drag-and-drop editor, making it easy for beginners to create websites. Shopify, on the other hand, offers more advanced customization options suited for online stores.

Q: Which platform should I choose between Wix and Shopify for my online store?

A: If you’re looking for a simple and easy-to-use solution, Wix might be the right choice. For more advanced ecommerce features and scalability, Shopify is recommended.

Q: Can you explain the difference in usage between Wix and Shopify?

A: Wix is commonly used for building websites, including online stores, while Shopify is specifically designed for ecommerce functionalities such as inventory management and payment processing.

Q: What are the advantages of using Shopify over Wix?

A: Shopify offers a wide range of apps and integrations, as well as a dedicated Point of Sale system for retail stores. Additionally, Shopify provides advanced ecommerce features compared to Wix.

Q: How does Wix compare to Shopify in terms of payments and fees?

A: While both platforms offer payment processing options, Shopify’s payment system is known to be more robust and integrated. Shopify does have subscription fees, whereas Wix can be used for free with limited features.

Q: Can you give an overview of the comparison between Wix and Shopify?

A: Wix is simpler to use and more suitable for small businesses or personal websites, while Shopify is geared towards businesses looking to scale their online presence and sales.

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