In the dynamic landscape of website development in 2025, customization capabilities play a critical role in shaping how brands present themselves online. Both Wix Studio and Shopify are powerhouse platforms, but they serve different audiences and goals.
Wix Studio stands out with its advanced design flexibility, AI-assisted responsive layouts, and developer-friendly tools, making it a top choice for creatives, designers, and agencies looking for precision and full control.
On the other hand, Shopify is widely recognized for its powerful eCommerce infrastructure, offering extensive theme customization, third-party app integrations, and a scalable system perfect for growing online stores.
Choosing the platform with the best customization options is essential for creating a seamless, unique, and brand-driven experience that resonates with users. From intuitive visual editors to component reuse, design freedom, and backend extensibility, each platform brings its strengths.
Table of Contents
- What is Wix Studio?
- What is Shopify?
- Wix Studio vs Shopify: Pricing
- Wix Studio vs Shopify: Templates
- Wix Studio vs Shopify: Features
- Wix Studio vs Shopify: Security
- Wix vs Shopify: Performance
- Wix Studio vs Shopify: Customer Support
- Wix Studio vs Shopify: Comparison Table
1. What is Wix Studio?
Wix Studio is an advanced website builder platform launched by Wix in 2023, specifically designed for agencies, freelancers, and professional designers.
It builds on Wix’s core technology but adds greater design flexibility, custom code support, and collaborative tools tailored for scalable, high-performance websites.
Wix Studio offers responsive AI design, reusable components, and powerful project management tools that make it easier to handle complex client projects.
Unlike the standard Wix editor, Wix Studio allows for more control over every design detail, making it ideal for professionals who want a balance of visual design freedom and backend functionality.
Pros:
✔ Advanced Design Flexibility: Offers deep control over layouts, styles, and components for pixel-perfect websites.
✔ Responsive AI Technology: Automatically adapts designs across all devices for a seamless user experience.
✔ Reusable Components: Save and reuse design elements to speed up workflow and maintain consistency.
✔ Collaboration Tools: Supports team roles and client permissions for streamlined project management.
✔ Custom Code Support: Allows integration of custom scripts and APIs for enhanced functionality.
Cons:
❌ Learning Curve: More complex than the basic Wix editor, may require time to master advanced features.
❌ Pricing: Higher cost compared to standard Wix plans, which might not suit small budgets.
❌ Limited Marketplace Apps: Smaller app ecosystem than platforms like Shopify.
❌ Less eCommerce Focus: While powerful for design, it’s not as specialized for large-scale online stores.
❌ Custom Code Dependency: To unlock full potential, some coding knowledge may be needed.
2. What is Shopify?
Shopify is a leading eCommerce platform founded in 2006 that enables businesses of all sizes to create, manage, and scale online stores easily.
It offers an all-in-one solution for selling products online, in-store, or across multiple channels, combining website building, payment processing, inventory management, and marketing tools.
Shopify is known for its user-friendly interface, extensive app marketplace, and powerful customization options tailored specifically for eCommerce.
Merchants can choose from hundreds of professionally designed themes and add features via apps or custom code, making it suitable for startups as well as large enterprises.
Pros:
✔ User-Friendly Interface: Easy to set up and manage even for beginners.
✔ Extensive App Store: Thousands of apps to extend functionality and customize your store.
✔ Robust eCommerce Features: Powerful tools for inventory, orders, payments, and shipping.
✔ Multi-Channel Selling: Sell seamlessly on social media, marketplaces, and in person.
✔ Scalable Platform: Supports businesses from startups to large enterprises with high traffic.
Cons:
❌ Monthly Fees and Transaction Costs: Can add up with apps and payment processing fees.
❌ Limited Design Flexibility: Themes are customizable but less flexible than some competitors.
❌ Learning Curve for Advanced Features: Some features require coding or expert help.
❌ Additional Costs for Apps: Many powerful apps require paid subscriptions.
❌ Content Management Limitations: Blogging and non-eCommerce content features are basic compared to platforms like WordPress.
3. Wix Studio vs Shopify: Pricing
Wix Studio Pricing
| Aspects | Free | Basic | Standard | Plus | Elite |
| Monthly Billed | $0 | $20 | $25 | $40 | $65 |
| Annual Billed | $0 | $12 | $14 | $35 | $60 |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | 500 MB | 10 GB | 50 GB | 120 GB | Unlimited |
| Payment Methods | — | Credit Card, PayPal | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe, Bank |
| Transaction Fees | — | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.5% per transaction (negotiable) |
Shopify Pricing
| Aspects | Starter | Basic | Shopify | Advanced | Plus |
| Monthly Billed | $5 | $39 | $105 | $399 | $2300 |
| Annual Billed | — | $29 | $79 | $299 | Custom |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | Limited | Unlimited | Unlimited | Unlimited | Unlimited |
| Payment Methods | Shopify Payments | Credit cards, PayPal, Apple Pay, etc. | All major gateways | All major gateways | Enterprise-grade solutions |
| Transaction Fees | 2.9% + 30¢ | 2.9% + 30¢¢ | 2.9% + 30¢ | 5% per transaction | Custom rates |
4. Wix Studio vs Shopify: Templates
Wix Studio Templates
Wix Studio offers a growing collection of professional, customizable templates designed to fit a wide range of industries and project types.
These templates are crafted to deliver modern, sleek designs with built-in flexibility, allowing users to tailor layouts, color schemes, typography, and content without coding skills.
Ideal for agencies, freelancers, and designers, Wix Studio templates support complex client projects and can be easily adapted for portfolios, business sites, landing pages, and marketing campaigns.
Best Wix Studio Templates:
- Creative Agency – Perfect for design studios and creative professionals showcasing portfolios.
- Corporate Business – Clean, professional layouts tailored for consulting and corporate firms.
- E-commerce Launch – Templates optimized for stylish product displays and smooth shopping experiences.
- Event Promotion – Eye-catching designs suited for conferences, webinars, and product launches.
- Personal Portfolio – Sleek, minimalistic options for artists, photographers, and freelancers.
Shopify Templates
Shopify Studio Templates are expertly crafted to meet the demands of modern online businesses, offering sleek, responsive designs tailored specifically for eCommerce.
These templates are optimized for conversion, mobile performance, and customization, making it easy for store owners to create unique shopping experiences without touching code.
Each template is built with clean navigation, fast-loading layouts, and supports Shopify’s advanced selling features like product filtering, multi-currency support, and app integrations.
Best Shopify Studio Templates:
- Sense – Great for wellness and lifestyle brands, featuring soft aesthetics and product-focused layouts.
- Craft –Ideal for handmade goods and artisan stores with earthy, minimalist design elements.
- Dawn – Shopify’s default theme, perfect for fast-loading stores with modern, flexible layouts.
- Studio – Designed for creators and artists, emphasizing visuals, galleries, and storytelling.
- Ride – Bold, high-impact design made for sports, fitness, and energetic brand experiences.
5. Wix Studio vs Shopify: Features
Wix Studio Features
Wix Studio offers a powerful suite of professional tools tailored for designers, developers, and agencies who want full control over their web projects. Built with advanced functionality and flexibility in mind, it allows you to craft high-performance, scalable websites without compromising design.
Key Features of Wix Studio:
- Responsive AI: Automatically adjusts layouts for all screen sizes, saving time while ensuring a seamless mobile experience.
- Custom Code Integration: Add custom code (HTML, CSS, JavaScript) for advanced functionality and personalized user experiences.
- Design Control: Precise control over every pixel, animation, and interaction for fully customized web designs.
- Reusable Components: Build and reuse custom elements across multiple sites to speed up your workflow and maintain consistency.
- Team Collaboration Tools: Manage roles, share access, and streamline workflows with built-in collaboration features.
Shopify Features
Shopify is a leading eCommerce platform known for its ease of use, robust infrastructure, and extensive feature set designed to help entrepreneurs launch, manage, and grow online stores of any size.
Key Features of Shopify:
- Storefront Customization: Choose from hundreds of themes and use the drag-and-drop editor or Liquid code for a tailored design.
- Integrated Payment Gateway: Accept payments via Shopify Payments, PayPal, Stripe, and 100+ gateways with secure checkout.
- Product & Inventory Management: Easily add, organize, and track products, variants, and inventory in real-time.
- Marketing & SEO Tools: Built-in SEO settings, discount codes, email marketing, and social media integrations boost traffic and sales.
- Mobile App: Manage orders, view reports, and run your store on the go with Shopify’s fully functional mobile app.
6. Wix Studio vs Shopify: Security
Wix Studio Security
Wix Studio prioritizes website security by offering a robust infrastructure that protects users’ data and ensures safe browsing experiences for visitors. It comes with enterprise-grade security measures built directly into the platform, so you don’t need to manage it manually.
Key Wix Studio Security Features:
- Free SSL Certificates: Every site is secured with HTTPS to encrypt data and boost trust.
- 24/7 Security Monitoring: Wix’s security team constantly monitors for threats and vulnerabilities in real time.
- DDoS Protection: Built-in protection guards your site from denial-of-service attacks that could cause downtime.
- Secure Hosting: Wix hosts your site on its secure cloud-based servers, reducing risks linked to third-party hosting.
- Two-Step Verification: Added login protection helps prevent unauthorized account access.
Shopify Security
Shopify offers industry-leading security designed to protect both merchants and customers across all types of online stores. With built-in PCI DSS Level 1 compliance, Shopify ensures secure handling of credit card data and sensitive customer information.
Key Shopify Security Features:
- SSL Certificates for All Stores: Every Shopify site comes with HTTPS encryption for safe data transfer and visitor trust.
- PCI Compliance: Shopify meets the highest standard for payment security, safeguarding transactions and credit card details.
- Automatic Updates & Patches: Security patches are applied automatically across the platform to prevent vulnerabilities.
- 24/7 Monitoring: Shopify’s infrastructure is continuously monitored to detect and respond to threats in real time.
- Fraud Analysis Tools: Built-in fraud detection helps merchants flag suspicious orders and minimize risk.
7. Wix Studio vs Shopify: Performance
Wix Studio Performance
Wix Studio delivers high-performance capabilities optimized for modern websites, ensuring fast load times, responsive designs, and reliable uptime. Built on a robust infrastructure, it offers powerful tools tailored for professionals and agencies looking to deliver smooth, scalable digital experiences.
Key Performance Highlights:
- Optimized Core Web Vitals: Wix Studio is built with performance-first principles, improving metrics like LCP, FID, and CLS to enhance SEO and UX.
- Global CDN: Content is delivered quickly from servers around the world via a content delivery network, reducing latency.
- Advanced Caching & Lazy Loading: Smart loading techniques ensure faster page loads and efficient data usage.
- Responsive by Default: Websites automatically adjust to all screen sizes, maintaining performance across devices.
- AI-Driven Layout Tools: Responsive AI optimizes structure and visuals dynamically for different viewports and resolutions.
Shopify Performance
Shopify is engineered for speed, reliability, and scalability, making it one of the most robust eCommerce platforms in the world. Its fully hosted infrastructure ensures optimized performance across all stores, regardless of size or traffic.
Key Performance Highlights:
- Fast Loading Speeds: Shopify uses a global CDN (Content Delivery Network) to deliver content quickly to users worldwide, minimizing page load times.
- 99.99% Uptime Guarantee: With enterprise-grade hosting, Shopify ensures your store stays online even during high traffic periods like Black Friday.
- Automatic Scaling: The platform automatically adjusts to traffic surges, allowing you to handle thousands of visitors without manual intervention.
- Optimized Checkout Experience: Shopify’s checkout is built for conversion, with quick response times and minimal downtime to ensure smooth transactions.
- Built-In Performance Tools: Includes features like image optimization, lazy loading, and responsive themes to enhance speed and user experience.
8. Wix Studio vs Shopify: Customer Support
Wix Studio Customer Support
Wix Studio provides a comprehensive customer support system tailored for professionals, agencies, and partners, ensuring users have access to the assistance they need throughout their website development journey.
Key Customer Support Highlights:
- Help Center: An extensive repository of articles, tutorials, and FAQs covering various aspects of Wix Studio, from getting started to advanced features.
- Live Chat Support: Available in multiple languages during specified hours, allowing users to engage in real-time conversations with support agents for immediate assistance.
- Email Support: Users can submit detailed queries or issues via email, receiving responses tailored to their specific needs.
- Phone Support: Premium users have the option to schedule callbacks, facilitating direct communication with support representatives for complex issues.
- Community Forum: An active platform where users can ask questions, share insights, and connect with other Wix Studio enthusiasts.
Shopify Customer Support
Shopify offers 24/7 customer support designed to help users at every stage of their eCommerce journey, from setup to scaling.
Key Customer Support Highlights:
- 24/7 Live Chat & Email: Get real-time help any time of day through live chat or email.
- Phone Support: Available in select regions for more direct assistance with urgent issues.
- Help Center: A comprehensive resource with step-by-step guides, video tutorials, and FAQs covering all aspects of the platform.
- Community Forums: Engage with a large, active user community to ask questions, share advice, and get peer support.
- Shopify Experts Directory: Access vetted professionals for custom design, development, and marketing support.
9. Wix Studio vs Shopify: Comparison Table
| Aspects | Wix Studio | Shopify |
| Free Plan | ✔ | ❌ |
| Monthly Billed Starting Price | $25 | $39 |
| Annual Billed Starting Price | $14 | $29 |
| Templates | Designer-made, responsive templates for agencies and creatives | Professionally built themes focused on eCommerce functionality |
| Features | Designers, agencies, and freelancers building custom client websites | Full design control, custom code support, and AI layout tools |
| Security | SSL, DDoS protection, secure infrastructure | PCI DSS compliance, SSL, fraud analysis, and strong app vetting |
| Performance | Fast-loading sites with smart layout rendering | Optimized for high-traffic stores, global CDN, reliable uptime |
| Best For | Optimized for high-traffic stores, global CDN, and reliable uptime | Online sellers, entrepreneurs, and businesses scaling eCommerce operations |
| Customer Support | Help Center, live chat, priority support for higher plans | Complete eCommerce tools, multichannel selling, inventory, and payments |
Conclusion
Both Wix Studio and Shopify deliver outstanding tools, but they serve different types of users and goals.
- Wix Studio shines as a powerful, all-in-one platform designed for creative professionals, freelancers, and agencies who prioritize design flexibility, custom code integration, and seamless client collaboration. It’s ideal for those building custom websites with rich visual experiences and who want more control over layout and responsiveness without relying on third-party apps.
- Shopify, on the other hand, remains the go-to choice for anyone serious about eCommerce. Its built-in inventory tools, multiple payment options, global sales support, and dedicated checkout experience make it a top-tier solution for selling online at scale. The platform is tailored for entrepreneurs and businesses looking to grow fast and manage everything from one centralized dashboard.
Final Thoughts:
- In short, choose Wix Studio if your priority is creative freedom and client work.
- Choose Shopify if your main focus is eCommerce excellence and scalability.
FAQ
1. Which is better for eCommerce: Wix Studio or Shopify?
Shopify is better for dedicated eCommerce due to its robust inventory tools, payment options, and checkout experience.
2. Can I use Wix Studio to build an online store?
Yes, Wix Studio supports eCommerce with features like product pages, checkout, and payment integrations, ideal for small to mid-sized stores.
3. Is Wix Studio suitable for agencies and freelancers?
Absolutely. Wix Studio is built for professionals, offering advanced design control, custom code, reusable components, and client collaboration tools.
4. Does Shopify offer the same design flexibility as Wix Studio?
Not quite. Shopify themes are customizable, but Wix Studio provides more granular control over layout, responsiveness, and animations.
5. Which platform is easier to use for beginners?
Shopify is easier for users focused solely on selling products. Wix Studio has a steeper learning curve but offers greater flexibility for designers.
6. Do both platforms support mobile-responsive design?
Yes, both offer responsive design tools, but Wix Studio also includes responsive AI for faster, more dynamic mobile optimization.
