Shopify Pricing & Plans 2025| What’s the Best Option?

1 month ago 65

Choosing the right Shopify plan for 2025 is essential for maximizing your business’s growth while staying within budget.

With multiple pricing tiers, each designed for different business needs, Shopify offers solutions for startups, growing brands, and large enterprises.

Understanding the features, costs, and limitations of each plan will help you determine which one aligns best with your goals.

In this guide, we’ll break down Shopify’s pricing structure, highlight key differences, and help you decide which plan provides the best value for your business goals.

Whether you’re launching a new store or upgrading your existing plan, we’ve got you covered. Shopify remains one of the most popular eCommerce platforms, but with multiple pricing plans, choosing the right one can be overwhelming.

Why use a Shopify Prices Plan?
Must-Have Features to Check
Pros & Cons of Shopify Prices
Shopify Pricing Plans Breakdown
Hidden Costs & Additional Fees
Comparison Table: Price Plans

1. Why use a Shopify Prices Plan?

Shopify’s pricing plans are designed to cater to businesses of all sizes, offering a scalable and feature-rich platform for online selling.

Whether you’re a beginner launching your first store or an established brand looking to expand, Shopify provides flexible pricing options to match your needs and budget.

Each plan comes with essential eCommerce tools such as secure payment processing, customizable store designs, marketing integrations, and advanced analytics.

By choosing the right Shopify pricing plan, you ensure that you’re only paying for the features you need while having access to the tools necessary to streamline operations and maximize sales.

2. Must-Have Features to Check

When selecting a Shopify plan, it’s important to evaluate the features that align with your business needs. Here are key aspects to consider:

Store Customization & Design Flexibility
Ensure the plan offers access to premium themes, a drag-and-drop editor, and the ability to customize your storefront without coding.
Transaction & Payment Processing Fees
Lower transaction fees can save you money in the long run. Check how Shopify Payments and third-party gateways affect your costs.
E-commerce Tools & Product Management
Look for features like unlimited product listings, inventory tracking, product variants, and digital product support.
Marketing & SEO Capabilities
SEO tools, discount codes, email marketing, and social media integrations can help drive traffic and boost sales.
Reporting & Analytics
Access to advanced reports and real-time analytics helps you track performance, customer behavior, and sales trends.
Support & Scalability
24/7 customer support, staff accounts, and API access are crucial for growing businesses that need technical and operational assistance.

3. Pros & Cons of Shopify Prices

Pros ✔	Cons ❌
Shopify offers plans suited for beginners, growing businesses, and enterprises, making it easy to upgrade as your store expands.	Shopify pricing can be expensive for small businesses, especially when adding premium themes and apps.
Built-in tools for website design, inventory management, payment processing, and marketing make it a comprehensive solution.	Unless using Shopify Payments, additional fees apply for third-party payment gateways.
Shopify provides fast, secure, and fully hosted services with unlimited bandwidth and 99.9% uptime.	Some advanced features, such as automation and reports, are only available on higher-tier plans.
Sell on your website, social media, marketplaces like Amazon, and in-person with Shopify POS.	Many essential features require third-party apps, which may increase overall costs.
Higher-tier plans unlock professional reports, advanced automation, and lower transaction fees.	Although user-friendly, Shopify’s extensive features may take time to master, especially for non-tech users.

4. Shopify Pricing Plans Breakdown

1. Starter – Best for Selling on Social Media & Messaging Apps

Shopify Starter plan is a budget-friendly solution designed for individuals and small businesses that want to sell products online without managing a full-fledged eCommerce website.

Priced at just $5 USD per month after the 3-day free trial, this plan enables users to sell directly through social media platforms like Facebook, Instagram, and WhatsApp.

Whether you’re sharing product links via messaging apps or using Shopify’s Linkpop tool, this plan offers a low-cost entry point into online selling.

Features:

Social Media and Messaging Sales: Sell products directly through Facebook, Instagram, WhatsApp, and other social platforms, as well as via email and SMS.
Simple Online Store: Provides a basic product page with a secure checkout, making it easy for customers to purchase directly.
Linkpop Integration: Includes Shopify’s link-in-bio tool, allowing you to create a customizable landing page to promote and sell products effortlessly.
Shopify Payment Integration: Supports secure transactions with Shopify Payments, ensuring a seamless checkout experience for customers.
Access to Shopify Apps: Allows integration with select Shopify apps to enhance functionality and improve sales potential.

Limitations:

No Full Online Store Customization: This does not include a standalone Shopify website with full theme customization options.
Limited E-commerce Features: Lacks advanced tools such as abandoned cart recovery, professional reporting, and discount codes.
No Staff Accounts: Restricted to a single-user setup, making it less suitable for businesses needing multiple team members to manage sales.
Basic Analytics Only: Limited access to detailed insights and sales reports compared to higher Shopify plans.

Who Is Shopify Starter Plan Best For?

Content Creators & Influencers: If you have an audience on social media platforms like Instagram, or YouTube, this plan allows you to monetize your followers by selling products directly through posts, stories, and bio links.
Small Business Owners & Side Hustlers: Perfect for those who want to test an idea or sell a few products without committing to a full-fledged Shopify store.
Entrepreneurs Focused on Social Selling: If your primary sales channel is social media, messaging apps, or email marketing, this plan provides an easy way to accept payments and manage orders.
Freelancers & Service Providers: Great for individuals selling digital products, e-books, or services that can be promoted through link-sharing and direct messaging.

2. Basic – Best for New Businesses & Growing Startups

Monthly Plan:

Shopify Basic plan is designed for entrepreneurs, small businesses, and startups that need a professional online store with essential eCommerce features.

Priced at $39 USD per month, this plan provides everything you need to launch and manage an online business, including a customizable storefront, secure checkout, multiple sales channels, and basic reporting.

If you’re looking for an affordable yet powerful solution to build your brand, Basic Shopify plan offers the perfect balance of functionality and cost.

Yearly Plan:

Shopify Basic Yearly Plan is an excellent option for businesses looking to save money while enjoying all the Shopify plans and features of the monthly Shopify’s Basic plan.

By choosing the yearly billing option, users can reduce their overall costs, as Shopify offers a discount compared to the monthly payment model.

This plan includes a full online store, abandoned cart recovery, multi-channel selling, and essential eCommerce tools needed to launch and grow a small business.

Features:

Unlimited Product Listings: No restrictions on the number of products you can add to your store. (Monthly Plan)
Manual Order Creation: Process orders manually when needed. (Monthly Plan)
Multi-Channel Selling: Sell on social media platforms and online marketplaces. (Yearly Plan)
Discounts: Provides a discount (usually around 10% savings), but requires a full upfront payment. (Yearly Plan)

Limitations:

Higher Long-Term Cost: Paying month-to-month results in a higher total cost over the year compared to the yearly plan. (Monthly Plan)
Limited Shipping Discounts: While some discounts are available, they are not as competitive as higher-tier plans. (Monthly Plan)
Limited Advanced Tools: Lacks features like custom reports, advanced automation, and third-party shipping rate calculations. (Yearly Plan)
No Refunds on Yearly Plans: Shopify does not offer refunds if you decide to cancel your yearly plan before the term ends. (Yearly Plan)

Who Is Shopify Basic Plan Best For?

New Entrepreneurs & Small Businesses: Perfect for those testing the waters of online selling and want the flexibility to cancel or upgrade at any time. (Monthly Plan)
Social Media Sellers Expanding to an Online Store: Great for those moving from platforms like Facebook, or Instagram, into a full-fledged online store. (Monthly Plan)
Committed Business Owners: Ideal for those who plan to run their store long-term and want to save money with Shopify’s yearly discount. (Yearly Plan)
Growing Brands Looking for Cost Savings: Businesses that prefer to pay upfront and reduce their overall expenses compared to the monthly option. (Yearly Plan)

3. Shopify – The Best Choice for Growing Businesses

Monthly Plan:

Shopify’s monthly plans offer flexibility for businesses of all sizes, allowing them to access powerful eCommerce tools without committing to a long-term contract.

Shopify’s monthly subscription model provides a pay-as-you-go approach, making it ideal for entrepreneurs who want to test the platform before committing to an yearly plan.

With no upfront yearly payment, businesses can adapt their plans based on growth, seasonal demand, or changing needs.

Shopify’s monthly plans provide essential features like a customizable online store, multi-channel selling, secure checkout, and advanced reporting, making them a great option for those seeking scalability and flexibility in their online business.

Yearly Plan:

Shopify’s yearly plans are a cost-effective solution for businesses that are committed to long-term growth.

By opting for an yearly subscription, users can take advantage of discounted pricing, saving money compared to the monthly billing option.

With a yearly plan, businesses get access to the same powerful Shopify features, including multi-channel selling, secure payment processing, and advanced analytics—while benefiting from a lower overall cost.

If you’re looking for a budget-friendly and long-term eCommerce solution, a Shopify fees yearly plan is a smart investment.

Features:

Full eCommerce Store: Create, customize, and manage a professional online store with Shopify’s intuitive tools. (Monthly Plan)
Shipping Discounts: Get competitive shipping discounts with major carriers. (Monthly Plan)
More Staff Accounts: Assign up to 5 staff accounts with specific roles and permissions. (Yearly Plan)
Lower Transaction Fees: Shopify charges lower payment processing fees compared to the monthly plan. (Yearly Plan)

Limitations:

Higher Long-Term Cost: Paying month-to-month adds up to a higher total cost compared to the yearly plan. (Monthly Plan)
Not Ideal for Long-Term Stores: If you plan to run your store for an extended period, this plan becomes less cost-effective. (Monthly Plan)
Upfront Payment Required: You must pay for the full year in advance, which may not be ideal for businesses with a limited budget. (Yearly Plan)
No Refunds on Cancellation: Shopify does not offer refunds if you decide to cancel before the year ends. (Yearly Plan)

Who Is Shopify Plan Best For?

New Businesses & Startups: Ideal for those testing Shopify before committing long-term. (Monthly Plan)
Short-Term Budget Planning: Perfect for merchants who prefer smaller, manageable payments. (Monthly Plan)
Growing & Established Businesses: Suitable for those looking to scale and save on subscription costs. (Yearly Plan)
Long-Term Store Owners: Perfect for brands committed to Shopify for at least a year. (Yearly Plan)

4. Advanced – Best for High-Growth Businesses & Scaling Brands

Monthly Plan:

Shopify Advanced Monthly Plan is designed for businesses experiencing rapid growth and requiring more advanced tools for scalability.

This plan offers lower transaction fees, advanced reporting, and better shipping discounts, making it ideal for high-volume merchants.

With a flexible month-to-month payment option, it allows businesses to access premium features without committing to a long-term contract.

If you need cutting-edge tools and flexibility, the Advanced Monthly Plan provides a powerful solution to help your business scale efficiently.

Yearly Plan:

Shopify Advanced Yearly Plan is designed for growing businesses that want to maximize savings while accessing premium eCommerce features.

By committing to point of sale is yearly subscription, merchants can benefit from lower overall costs compared to the monthly plan while still enjoying advanced reporting, reduced transaction fees, and superior shipping discounts.

This plan is ideal for high-volume stores and established brands looking for long-term stability, in-depth analytics, and efficient scalability.

If you’re confident in your business’s future growth and want to optimize your expenses, the Advanced Yearly Plan is a smart investment.

Features:

Full eCommerce Store: Build and customize a professional online store with Shopify’s user-friendly website builder. (Monthly Plan)
Advanced Reporting & Analytics: Access detailed sales, customer, and marketing insights to optimize your business strategy. (Monthly Plan)
More Staff Accounts: Grant access to additional team members with role-based permissions. (Yearly Plan)
Optimized for Global Sales: Utilize multi-currency pricing, international domains, and regional settings. (Yearly Plan)

Limitations:

No Subscription Discount: Unlike the yearly plan, there are no cost savings for long-term commitments. (Monthly Plan)
Short-Term Commitment Only: Businesses may need to renew frequently, leading to potential disruptions. (Monthly Plan)
No Refunds for Downgrades: Shopify does not provide refunds if you choose to downgrade before the year ends. (Yearly Plan)
Not Ideal for Seasonal Businesses: Businesses that operate for only a few months may not benefit from an yearly commitment. (Yearly Plan)

Who Is Advanced Plan Best For?

Brands Testing New Markets: Companies expanding internationally may prefer a monthly plan to test new markets before committing long-term. (Monthly Plan)
Growing Businesses Scaling Rapidly: Ideal for businesses experiencing rapid growth but wanting flexibility in billing. (Monthly Plan)
Established Businesses Committed to Long-Term Growth: Ideal for brands looking for stability and cost savings. (Yearly Plan)
Businesses Selling Internationally: Features like third-party calculated shipping rates and multiple currency support make it ideal for global brands. (Yearly Plan)

5. Plus – Best for High-Volume & Enterprise Businesses

Monthly Plan:

Shopify Plus monthly plan is designed for high-volume businesses and enterprises that need advanced customization, automation, and scalability.

It provides a flexible solution for brands experiencing rapid growth, offering powerful tools to handle high traffic, large transactions, and complex business operations.

With enterprise-grade security, dedicated support, and exclusive features, this plan is ideal for businesses looking to expand without the limitations of standard popular Shopify plans.

The monthly billing option ensures flexibility, allowing companies to scale without committing to a long-term contract upfront.

Yearly Plan:

Shopify Plus yearly plan is perfect for established businesses and enterprises seeking cost-effective scalability.

By committing to an yearly subscription, businesses can take advantage of lower overall costs while still accessing enterprise-level features like advanced automation, API integrations, and dedicated account management.

Choosing the yearly plan ensures long-term stability and savings, making it a strategic choice for large-scale businesses.

Features:

Custom Reports: Access advanced reporting tools to analyze sales, customer behavior, and marketing performance. (Monthly Plan)
More Staff Accounts: Allows up to 15 staff accounts for better team collaboration. (Monthly Plan)
All Monthly Plan Features: Enjoy all the benefits of the monthly plan while saving on the overall cost. (Yearly Plan)
Further Reduced Transaction Fees: Even lower payment processing rates for businesses with high sales volume. (Yearly Plan)

Limitations:

Higher Monthly Cost: More expensive than Basic and Standard Shopify plans, making it a significant investment for small businesses. (Monthly Plan)
No Custom Checkout for Non-Shopify Plus Users: Checkout customization is limited compared to Shopify Plus. (Monthly Plan)
Upfront Payment Required: Businesses must pay for a full year in advance, which may be a financial burden. (Yearly Plan)
Still Not Enterprise-Level: While advanced, it lacks some high-end automation and customization features available in Shopify Plus Plan. (Yearly Plan)

Who Is Plus Plan Best For?

Fast Growing Businesses Needing Flexibility: Ideal for brands scaling quickly but not ready to commit to a long-term contract. (Monthly Plan)
Brands Needing Advanced Customization: Businesses requiring API integrations, headless commerce, or checkout customizations. (Monthly Plan)
Global Brands Focused on Scalability: Ideal for companies expanding internationally with multi-currency and localization needs. (Yearly Plan)
Companies with Custom Workflows: Brands utilizing like Shopify advanced automation tools, including Shopify Flow and Scripts. (Yearly Plan)

5. Hidden Costs & Additional Fees

Monthly Plan:

Higher Transaction Fees: If you don’t use Shopify Payments, additional transaction fees apply for third-party payment providers.
App Costs: Many essential features (e.g., advanced marketing, analytics, or automation) require third-party apps, adding extra expenses.
Custom Development Fees: Hiring developers for API integrations, headless commerce, or checkout customization can be costly.
Premium Themes: While free themes exist, premium themes for customization range from $100–$350+.

Yearly Plan:

Upfront Payment: A large lump sum is required for the full year, which may be challenging for some businesses.
Non-Refundable Subscription: If you cancel mid-year, Shopify does not refund the remaining balance.
Still Requires App Purchases: Even at an enterprise level, you may need paid apps for specific functionalities.
Higher Customization Costs: Businesses scaling up often need external developers, which can lead to additional expenses.

6. Comparison Table: Price Plans

Plan	Monthly Price	Yearly Price(save up to 25%)	Online credit card rate	Transaction Fee (Non-Shopify Payments)	Staff Accounts	Shipping Discounts
Starter	$5	Not Available	5.0% + 30¢ per transaction	5.0%	1	No
Basic	$39	$29 (billed yearly)	2.9% + 30¢	2.0%	2	Up to 77%
Shopify	$105	$79 (billed yearly)	2.6% + 30¢	1.0%	5	Up to 88%
Advanced	$399	$299 (billed yearly)	2.4% + 30¢	0.5%	15	Up to 88%
Plus	Starts at $2300	Custom Pricing	2.15% + 30¢	0.15%	Unlimited	Custom Rates

Conclusion:

Choosing between Shopify’s Monthly and Yearly Plans 2025 depending on your plan business needs, budget, and long-term strategy.

Monthly Plans offer flexibility, allowing businesses to test Shopify without a long-term commitment. However, they come at a higher overall cost.
Yearly Plans provide significant savings (up to 25% off) but require a full upfront payment, making them ideal for established businesses looking to reduce costs over time.
If you prefer short-term flexibility, the monthly plan allows you to test Shopify’s features, scale at your own pace, and cancel or upgrade anytime. However, this comes at a higher overall cost.
If you’re committed to long-term success, the yearly plan offers significant savings (up to 25% off) and is ideal for established businesses ready to invest upfront.

FAQ

What is the cheapest Shopify plan available?
The Shopify Starter Plan is the cheapest option at $5/month, allowing you to sell via social media and messaging apps but without a full online store.
Is it cheaper to pay for Shopify yearly instead of monthly?
Yes, Shopify offers up to 25% off when you choose a yearly plan instead of paying month to month, helping businesses save on subscription costs.
Does Shopify charge additional transaction fees?
Shopify does not charge additional transaction fees if you use Shopify Payments. However, if you use a third-party payment provider, fees range from 0.5% to 2% per transaction.
Can I switch from a monthly plan to a yearly plan later?
Yes, Shopify allows you to upgrade from monthly to yearly billing at any time, helping you save money when you’re ready to commit long-term.
Are there any hidden costs in Shopify plans?
While Shopify’s base pricing is clear, additional costs may include premium themes, paid apps, transaction fees (if not using Shopify Online Payments), and credit card processing fees.
Does Shopify offer a free plan?
No, Shopify doesn’t t offer a permanent free plan, but it provides Shopify free for 3 days with limited access to features. After the trial, you’ll need to choose a paid plan.