Wix makes it easy for anyone to create an online store and start selling products with minimal effort. Wix offers an easy-to-use platform that allows anyone to create a professional online store without needing coding skills.
Whether you’re launching a small business, selling handmade goods, or expanding your existing brand, the Wix website provides all the tools you need to succeed.
From setting up creating your store and customizing your design to adding payment options and optimizing for sales, this guide walks you through the 10 essential steps to start selling on Wix.
Follow along to build a professional website, and user-friendly store and turn your passion into profit!
Table of Contents
- Why Sell on Wix?
- Must-Have Features to Check
- Pros and Cons of Wix Online Selling
- These 10 Simple Steps: Online Store Selling
1. Why Sell on Wix?
Wix is an all-in-one platform that simplifies online selling for beginners and experienced entrepreneurs alike. With its intuitive drag-and-drop builder, you can create a professional eCommerce store without needing technical expertise.
Wix offers a wide range of customizable templates, secure payment gateways, and essential tools like inventory tracking, automated tax calculations, and abandoned cart recovery.
Additionally, Wix provides powerful marketing features, including SEO tools, email campaigns, and social media integrations, to help you attract and retain customers.
Whether you’re starting a small business or expanding an existing one, Wix gives you the flexibility and support to grow your online store with ease.
2. Must-Have Features to Check
When setting up your online store on Wix, it’s crucial to ensure that your website includes the right features to enhance user experience and drive sales. Here are some must-have features to check:
- Mobile Responsiveness: Ensure create your store is fully optimized for mobile devices to provide a seamless shopping experience.
- Easy Navigation: A well-structured menu and search functionality make it easy for customers to find products.
- Secure Payment Options: Offer multiple payment methods like credit cards, PayPal, and digital wallets for customer convenience.
- Product Pages with High-Quality Images: Clear, high-resolution images and detailed descriptions boost trust and conversions.
- SEO Optimization: Use Wix’s built-in SEO tools to improve search engine visibility and attract organic traffic.
- Shopping Cart & Checkout Process: A smooth, user-friendly checkout process reduces cart abandonment.
- Customer Reviews & Ratings: Displaying real customer feedback builds credibility and encourages more purchases.
3. Pros and Cons of Wix Online Selling
| Pros ✔ | Cons ❌ |
| Wix offers budget-friendly plans, making it accessible for small businesses and startups. | Wix is ideal for small to medium businesses, but larger enterprises may find its features and customization options limiting. |
| A wide range of stylish and customizable templates help create a visually appealing store. | Depending on your chosen payment provider, you may incur transaction fees on each sale. |
| Wix provides SEO optimization, email marketing, and social media integration to help drive traffic and sales. | While Wix offers customization, it’s not as flexible as platforms like Shopify or WooCommerce for advanced coding modifications. |
| Wix’s drag-and-drop builder makes it easy for beginners to create and customize their online store without coding knowledge. | Wix’s inventory tracking is suitable for smaller stores but may lack of advanced features needed for complex product catalogs. |
| Accepts multiple payment methods, including credit cards, PayPal, and digital wallets, ensuring secure transactions. | If you want to create a marketplace with multiple sellers, Wix does not have a built-in feature for that. |
4. These 10 Simple Steps: Online Store Selling
1. Sign Up & Choose a Wix Plan – Picking the Right Plan for Your Online Store
The first step to selling on Wix is signing up and selecting the right pricing plan that suits your business needs. Wix offers a range of plans, but to accept online payments and unlock eCommerce features, you’ll need a Business & eCommerce website plan.
How to Sign Up:
- Visit Wix.com and click Get Started.
- Open an account using your email, Google, or Facebook.
- Answer a few setup questions to help Wix personalize your experience.
Choosing the Best Wix Plan for Your Store:
Wix offers several eCommerce-focused plans, each catering to different business sizes:
- Business Basic: Ideal for startups and small businesses, it includes secure payments, unlimited bandwidth, and essential e-commerce tools.
- Business Unlimited: Best for growing businesses, offers more storage, advanced analytics, and social media selling features.
- Business VIP: Designed for larger businesses, includes priority support, more automation tools, and premium features.
Tip: If you’re just starting, the Business Basic plan is a great entry point. You can always upgrade as your store grows!
2. Select a Template & Customize Your Store – Designing a Professional-Looking Storefront
Your online store’s design plays a crucial role in attracting customers and building trust. Wix offers a variety of eCommerce templates that are fully customizable, allowing you to create a storefront that reflects your brand’s identity.
How to Choose the Perfect Wix Template:
- Go to the Wix Template Library: Browse the Online Store category to find eCommerce-ready designs.
- Pick a Responsive Template: Ensure your template looks great on both desktop and mobile.
- Choose a Design That Matches Your Brand: Look for a layout and style that aligns with your business.
Tip: Select a website design template with built-in Wix eCommerce features like product galleries, shopping carts, and payment integration to save time.
Customizing Your Wix Storefront:
Once you’ve chosen a template, it’s time to make it your own! Wix’s drag-and-drop editor makes customization easy:
- Update Colors & Fonts: Match them to your brand’s identity for a cohesive look.
- Add a Logo & Branding Elements: Create a professional feel by incorporating your logo and brand colors.
- Customize Pages: Edit home pages, product pages, about pages, and contact pages to fit your business needs.
- Enhance Navigation: Ensure easy access to products, categories, and checkout for a smooth shopping experience.
Tip: Keep the design clean and clutter-free to ensure an intuitive shopping experience for customers.
3. Add Products & Manage Inventory – Uploading Products with Descriptions, Images, and Pricing
Now that your store’s design is set, it’s time to add your products! A well-organized product catalog with high-quality images and detailed descriptions can significantly impact your sales.
How to Add Products to Your Wix Store:
- Go to Your Wix Dashboard → Click on “Store Products” under the eCommerce Manager tab.
- Click “Add Product” → Choose whether you’re selling a physical or digital product.
- Upload High-Quality Images → Use multiple angles and clear, professional images to showcase your product.
- Write a Compelling Product Description → Highlight key features, benefits, and specifications.
- Set Pricing & Inventory → Enter the price, SKU, and stock quantity, and set up automated stock tracking.
- Add Variants (Optional) → If your product has different sizes, colors, or styles, include variations.
- Organize Products into Categories → Make it easy for customers to browse and find what they need.
Tip: Use SEO-friendly product titles and descriptions to help your store rank higher in search results.
Managing Inventory Efficiently
- Enable Stock Tracking → Wix can automatically update stock levels when products are sold.
- Set Low Stock Alerts → Get notifications when inventory is running low.
- Monitor Sales Trends → Identify popular products and adjust stock accordingly.
4. Set Up Payment Methods – Enabling Secure Transactions for Your Customers
To successfully run your online store, you need a reliable and secure payment system. Wix offers multiple payment options to ensure a smooth checkout experience for your customers.
How to Set Up Payment Methods on Wix:
- Go to Your Wix Dashboard → Click on “Settings”, then select “Accept Payments.”
- Choose Your Preferred Payment Provider → Wix offers:
- Wix Payments (Integrated solution with credit/debit card support)
- PayPal (Widely used and trusted globally)
- Stripe, Square, or Other Third-Party Gateways
- Manual Payment Methods (Bank transfer, cash on delivery, etc.)
- Set Up & Connect Your Payment Account → Follow the provider’s instructions to link your business account.
- Configure Payment Settings → Set transaction fees, currency, and any specific rules for processing payments.
- Test Your Payment System → Make a test purchase to ensure everything works smoothly.
Tip: Offer multiple payment options to cater to different customer preferences and increase conversions.
Ensuring Secure Transactions
- Use SSL encryption (Wix provides built-in security).
- Enable fraud protection tools and monitor suspicious transactions.
- display refund and payment policies to build customer trust.
5. Configure Shipping & Tax Settings – Ensuring Smooth Order Fulfillment and Compliance
Setting up shipping and tax settings correctly is crucial for a seamless shopping experience and legal compliance. Wix also provides flexible options to customize shipping rates and tax calculations based on your business needs.
How to Set Up Shipping on Wix:
- Go to Your Wix Dashboard → Navigate to Settings > Shipping & Fulfillment.
- Define Your Shipping Regions → Select the countries or regions where you will ship products to sell.
- Choose a Shipping Method:
- Flat Rate Shipping: A fixed shipping fee per order.
- Free Shipping: Ideal for promotions or increasing conversions.
- Weight-Based or Price-Based Shipping: Fees depend on total weight or order value.
- Real-Time Carrier Rates: Connect with shipping providers (like USPS, FedEx, or DHL) for automatic calculations.
- Set Up Local Delivery or In-Store Pickup (if applicable).
- Test Your Shipping Setup → Ensure rates apply correctly during checkout.
How to Set Up Taxes on Wix:
- Go to Your Wix Dashboard → Click on Settings > Tax.
- Enable Automated Tax Calculation (powered by Avalara) to calculate taxes accurately for different locations.
- Manually Add Tax Rules if your region requires custom settings.
- Ensure Tax Display Transparency → Choose whether to include tax in product prices or show it separately at checkout.
Tip: Keep up with tax regulations in different regions to avoid compliance issues. Wix’s automated tax tools help simplify this process.
6. Optimize Your Store for SEO – Increasing Visibility on Search Engines to Attract More Buyers
By optimizing your site for search engines like Google, you can improve your rankings and attract more potential buyers. Here’s how to enhance your store’s SEO:
1. Optimize Page Titles & Meta Descriptions
- Ensure every product and page has a unique, keyword-rich title (e.g., “Handmade Leather Wallet – Premium Quality & Free Shipping”).
- Write compelling meta descriptions (120-160 characters) that encourage clicks.
2. Use SEO-Friendly URLs
- Shorten URLs and include relevant keywords (e.g., yourstore.com/leather-wallets instead of yourstore.com/product123).
3. Add Alt Text to Images
- Search engines can’t “see” images, so add descriptive alt text to every product and banner image.
4. Leverage Wix SEO Wiz
- Wix provides a built-in SEO tool (SEO Wiz) to guide you through keyword optimization, indexing, and on-page SEO improvements.
5. Improve Site Speed & Mobile Optimization
- Choose a lightweight, mobile-responsive theme for faster loading times.
- Compress images and avoid excessive animations or heavy scripts.
6. Create High-Quality Content
- Start a blog on your Wix store with valuable content related to your niche.
- Use relevant keywords naturally in your posts to improve search rankings.
7. Build Backlinks & Improve Domain Authority
- Get backlinks from relevant websites, blogs, or directories to increase credibility.
- Share your store on social media, forums, and industry blogs.
Tip: Regularly update your product descriptions, blog content, and SEO settings to stay ahead of competitors.
7. Integrate Marketing & Social Media – Promoting Your Store with Built-In Wix Marketing Tools
Once your Wix store is set up, marketing is key to driving traffic and increasing sales. Wix offers powerful built-in marketing tools and seamless social media integration to help you grow your business. Here’s how to effectively market your store:
1. Set Up Email Marketing Campaigns
- Use Wix Email Marketing to send promotions, product updates, and newsletters.
- Automate emails for abandoned carts, welcome messages, and special discounts.
2. Leverage Wix SEO & Blog Content
- Create a blog to share tips, trends, and product guides related to your niche.
- Use Wix SEO Wiz to optimize your content and improve search rankings.
3. Connect Social Media Accounts
- Integrate Facebook, Instagram, and Pinterest to showcase your physical products.
- Enable shoppable posts and run paid ads to attract potential buyers.
4. Use Wix’s Social Media Post Creator
- Design engaging social media posts directly from Wix.
- Share promotions, customer reviews, and new arrivals effortlessly.
5. Run Google & Facebook Ads
- Wix allows you to create and manage Google Ads and Facebook Ads from your dashboard.
- Target the right audience with customized campaigns to boost conversions.
6. Offer Discounts & Coupons
- Set up time-limited discounts, first-time buyer offers, and bundle deals.
- Promote special offers through email and social media.
7. Engage Customers with Live Chat & Automation
- Use Wix Chat to answer customer queries instantly.
- Set up automated responses for FAQs and order updates.
Tip: Consistency is key! Schedule posts, engage with your audience, and track marketing performance using Wix Analytics.
8. Test Your Store Before Launch – Checking for Errors and Ensuring a Smooth Shopping Experience
Before making your Wix store live, it’s crucial to test every aspect to ensure a seamless shopping experience for your customers. A well-tested store reduces errors, enhances user experience, and improves conversion rates. Follow these steps to perform a thorough pre-launch test:
1. Check Website Responsiveness
- Test your store on desktop, tablet, and mobile devices to ensure it looks great on all screens.
- Make sure images, buttons, and text adjust properly across different screen sizes.
2. Test the Checkout Process
- Go through a test purchase to ensure the checkout process is smooth.
- Verify that discount codes, payment options, and shipping calculations work correctly.
3. Review Payment & Tax Settings
- Ensure all payment methods (credit card, PayPal, etc.) are functioning.
- Check that sales tax is applied correctly based on customer location.
4. Verify Product Pages & Inventory
- Ensure product images, descriptions, pricing, and variations (size, color, etc.) are accurate.
- Test inventory management to prevent overselling or stock errors.
5. Test Website Speed & Performance
- Use tools like Google PageSpeed Insights to check loading speed.
- Optimize large images and remove unnecessary elements that slow down your store.
6. Review Contact & Customer Support Features
- Check if the contact form, live chat, and FAQ pages are working properly.
- Ensure automated emails (order confirmations, shipping updates) are delivered correctly.
7. Look for Broken Links & Errors
- Click through every page, menu, and button to spot broken links.
- Fix any typos, formatting issues, or outdated information.
8. Test Security & Data Protection
- Ensure your store has SSL encryption (a padlock icon in the browser).
- Test customer data protection and ensure compliance with privacy laws like GDPR.
9. Gather Feedback from Test Users
- Ask friends, family, or beta testers to navigate your store and provide feedback.
- Identify any confusing navigation or technical glitches they encounter.
10. Analyze & Fix Issues
- Use Wix Analytics to check visitor flow and identify areas of improvement.
- Address any problems before launching to avoid customer dissatisfaction.
Tip: Run a soft launch by allowing a small group to test the store before officially going live!
9. Launch & Promote Your Wix Store – Making Your Store Live and Driving Traffic to It
Congratulations! You’ve built your Wix store, tested every detail, and are now ready to launch. But simply making your store live isn’t enough—you need a solid promotional strategy to attract customers and start making sales. Follow these steps to ensure a successful launch and effective store promotion:
1. Announce Your Launch
- Share your store’s launch date on social media, email, and your website building.
- Consider offering an exclusive discount or giveaway to generate excitement.
2. Optimize for SEO
- Use Wix SEO tools to fine-tune meta titles, descriptions, and product pages.
- Upload your sitemap to Google Search Console to speed up the indexing process
3. Leverage Social Media Marketing
- Promote your store on Facebook, Instagram, and Pinterest with engaging content.
- Use hashtags, reels, and stories to boost visibility.
- Partnering with influencers can help you expand your reach and attract a wider audience.
4. Run Paid Ads for Instant Traffic
- Use Google Ads, Facebook Ads, and Instagram Ads to target potential buyers.
- Start with a small budget, analyze results, and adjust for better performance.
5. Send Out Email Marketing Campaigns
- Notify your email list about the store launch, special offers, and new arrivals.
- Use automated email sequences for abandoned carts, order confirmations, and follow-ups.
6. List Your Store on Online Marketplaces
- Increase exposure by listing your products on Google Shopping, Amazon, and eBay.
- Use Wix’s multichannel integration to manage sales across different platforms.
7. Engage with Your Customers
- Offer live chat support to assist potential buyers.
- Ask customers to share their feedback and experiences to establish credibility.
8. Track Performance & Improve
- Use Wix Analytics to monitor traffic, conversions, and customer behavior.
- Optimize pages based on insights to improve user experience and sales.
9. Offer Promotions & Loyalty Rewards
- Run flash sales, bundle deals, and free shipping offers to encourage purchases.
- Set up a loyalty program to retain repeat customers.
10. Keep Your Store Fresh
- Regularly update your store with new products you sell, blog posts, and seasonal promotions.
- Stay active on social media and keep engaging with your audience.
Tip: The first few weeks after launch are crucial—stay proactive, test different strategies, and adjust your marketing efforts to maximize success!
10. Monitor Performance & Grow Your Sales – Using Analytics to Improve Your Store Over Time
Launching your Wix store is just the beginning. To build a successful online business, you must continuously track performance, analyze customer behavior, and refine your strategies. Here’s how you can use analytics and data-driven decisions to grow your sales over time:
1. Track Your Website Traffic
- Use Wix Analytics to monitor your store’s visitors, page views, and traffic sources.
- Identify which marketing channels (social media, SEO, ads) are driving the most traffic.
- Check bounce rates to see if visitors are leaving too soon and optimize pages accordingly.
2. Analyze Sales & Conversion Data
- Monitor your conversion rate (percentage of visitors who make a purchase).
- Track best-selling products and adjust inventory and promotions accordingly.
- Identify cart abandonment rates and use email reminders or discounts to recover lost sales.
3. Optimize Your Marketing Strategies
- Use A/B testing to compare different ads, landing pages, or email campaigns.
- Focus on high-performing keywords and content that attract the most visitors.
- Improve social media and email marketing based on engagement and click-through rates.
4. Enhance Customer Experience
- Monitor customer feedback and reviews to understand what they love (or dislike).
- Offer live chat support to assist shoppers in real-time.
- Improve website performance speed, mobile responsiveness, and checkout process for a seamless experience.
5. Expand Your Sales Channels
- Integrate your Wix store with Google Shopping, Amazon, eBay, and social commerce platforms.
- Use multichannel selling tools to sync inventory and manage orders across different platforms.
6. Implement Loyalty & Retargeting Strategies
- Create a customer loyalty program to encourage repeat purchases.
- Use retargeting ads to re-engage visitors who didn’t complete their purchase.
- Offer personalized product recommendations based on customer behavior.
7. Regularly Update & Scale Your Store
- Add new products, seasonal promotions, and fresh content to keep your store relevant.
- Optimize your store’s layout and design to improve navigation and aesthetics.
- Plan for scaling by upgrading your Wix plan, adding more features, or expanding to international markets.
Tip: Set up a monthly performance review to track progress and make data-backed decisions. Consistently refining your approach will help you maximize growth and keep your Wix store thriving!
Conclusion
Selling on Wix is a straightforward and effective way to build your online business. By following to sell online in 10 steps, you can create a professional, user-friendly store that attracts customers and drives sales.
From selecting the right plan and customizing your store to optimizing for SEO and promoting through marketing channels, each step plays a crucial role in your success.
Remember to continually monitor your store’s performance, update your inventory, and engage with customers to keep your business growing. With dedication and the right strategies, your Wix store can become a thriving online presence business. Now, it’s time to launch and start selling!
FAQ
- Is Wix a good platform for selling products online?
Yes, the Wix site provides an easy-to-use website builder with eCommerce features, making it a great choice for beginners and small businesses. - Do I need technical skills to create an online store on Wix?
No, Wix is designed for users of all skill levels, offering drag-and-drop functionality and pre-built templates to simplify store creation. - What payment methods can I accept on my Wix store?
Wix supports multiple payment gateways, including PayPal, Stripe, and Wix Payments, allowing customers to pay using credit cards, digital wallets, and more. - Can I sell both physical and digital products on Wix?
Yes, Wix enables you to sell physical goods, digital downloads, and even services, making it a flexible option for different types of businesses. - Does Wix provide marketing tools to promote my store?
Yes, Wix offers built-in marketing tools like email campaigns, social media integrations, and SEO features to help you attract more customers. - How do I track my store’s performance on Wix?
Wix provides detailed analytics and reports, allowing you to monitor visitor traffic, sales, and customer behavior to optimize your store’s success.
