When deciding between Wix vs Bubble, it’s essential to consider key factors like performance, customization, SEO, and no-code capabilities.
Wix is a beginner-friendly website builder designed for users who need a fast, visually appealing site with powerful SEO tools, templates, and eCommerce options.
On the other hand, Bubble is a no-code development platform ideal for building web applications, complex workflows, and interactive platforms without coding knowledge.
If you need a drag-and-drop website builder with built-in marketing and design tools, Wix is the better choice.
However, if you’re looking for a flexible no-code solution for web apps with advanced database management, Bubble stands out.
In this in-depth comparison, we’ll explore their pricing, scalability, design flexibility, integrations, and overall usability to help you decide which platform best suits your needs in 2025.
Table of Contents
- Overview of Wix and Bubble
- Key Features of Wix
- Key Features of Bubble
- Design Capabilities
- Ease of Use
- Flexibility and Customization
- Scalability and Performance
- Support and Resources
- Pricing Comparison
- Which Platform Is Best for You?
1. Overview of Wix and Bubble
Wix
Wix is a powerful and user-friendly website builder designed for individuals, businesses, and eCommerce stores. It offers drag-and-drop functionality, customizable templates, AI-powered design tools (Wix ADI), and advanced SEO features, making it an excellent choice for users with little to no coding experience.
With Wix’s flexible pricing plans, users can build professional websites without breaking the bank.
The platform supports eCommerce, blogging, portfolio sites, and business websites, along with built-in marketing tools like email automation and social media integrations.
Wix also provides reliable hosting, robust security, and 24/7 customer support, ensuring websites perform efficiently. Whether you’re a small business owner, freelancer, or entrepreneur,
Bubble
Bubble is a no-code web development platform that allows users to build fully functional web applications without needing to write code. It is designed for entrepreneurs, startups, and businesses looking to create custom web apps, marketplaces, SaaS platforms, and interactive websites without hiring developers.
Bubble offers a visual drag-and-drop editor, enabling users to design complex workflows, integrate APIs, and manage databases effortlessly.
Unlike traditional website builders like Wix, Bubble is focused on web application development, making it ideal for projects that require advanced user interactions and backend functionality.
It is a great choice for non-technical users and developers looking for flexibility and rapid app development without the constraints of traditional coding.
2. Key Features of Wix
Wix offers a comprehensive suite of features that cater to website creators:
- Drag-and-Drop Editor
The intuitive editor allows you to create and customize pages effortlessly by dragging and dropping elements onto the canvas. - Templates
Choose from over 800 professionally designed templates, covering categories like portfolios, blogs, businesses, and online stores. - Wix App Market
Enhance your site’s functionality with integrations like booking systems, email marketing tools, and analytics. - E-commerce Capabilities
Wix includes powerful tools for setting up an online store, complete with inventory management, secure payments, and shipping options. - SEO Tools
Optimize your site for search engines with customizable meta tags, URL structures, and built-in SEO guidance. - Mobile Optimization
Every Wix template is mobile-responsive, ensuring your site looks great on all devices.
3. Key Features of Bubble
Bubble is built for complexity and customization, offering features like:
- Custom Workflows
Automate processes using workflows triggered by user actions. For example, you can send emails, update databases, or initiate API calls based on specific triggers. - Database Management
Create and manage databases directly within Bubble.io, enabling you to store and retrieve dynamic content seamlessly. - API Integrations
Bubble allows you to connect your app to external APIs, expanding its functionality to include features like payment processing, third-party authentication, and external data fetching. - User Authentication
Bubble offers built-in tools for managing user sign-ups, logins, and permissions, critical for creating membership-based platforms. - Real-Time Updates
Build dynamic web applications that update in real time, making them interactive and engaging. - Deployment Options
Publish your app directly from Bubble.io without needing a separate hosting service.
4. Design Capabilities
Wix
Wix excels in design. With its drag-and-drop editor and professionally designed templates, users can create visually appealing websites effortlessly. Fonts, colors, images, and layouts can be customized to fit your brand identity.
For users seeking advanced design control, Wix also offers a developer mode called Velo. This allows experienced users to add custom code for greater design flexibility.
Bubble
Bubble offers design tools as part of its broader app-building capabilities. While you can customize layouts and styling, Bubble.io prioritizes functionality over visual aesthetics.
Creating a polished, professional design may require more effort compared to Wix. However, its focus on user experience makes it ideal for web apps where functionality is key.
5. Ease of Use
Wix
Wix is known for its intuitive drag-and-drop editor, making it one of the easiest website builders for beginners and non-coders. With its user-friendly interface, Wix allows you to customize layouts, add features, and edit content effortlessly without any technical expertise.
The platform offers AI-powered design assistance (Wix ADI) for quick site creation, along with hundreds of pre-designed templates to streamline the process.
Additionally, Wix includes a visual editor, app marketplace, and built-in SEO tools, making it a great choice for small businesses, bloggers, and online stores.
With no coding required and a simple learning curve, Wix is ideal for users who want a professional-looking website without the complexity of traditional web development.
Bubble
Bubble is a powerful no-code platform that enables users to build fully functional web applications without writing code.
Unlike traditional website builders, Bubble focuses on web app development, offering a visual editor where users can drag and drop elements, configure workflows, and integrate databases effortlessly.
While Bubble has a steeper learning curve compared to Wix, it provides greater flexibility for building custom applications. The workflow-based logic system allows users to create interactive apps, automate processes, and integrate third-party services.
For beginners, Bubble offers learning resources, tutorials, and community support to help navigate its features.
6. Flexibility and Customization
Wix
Wix offers extensive flexibility and customization options, making it a great choice for users who want to create a professional website without coding. With its drag-and-drop editor, users can freely place elements anywhere on the page, giving them complete control over layout and design.
For advanced customization, Wix provides:
- Hundreds of templates tailored for different industries.
- Wix Editor for manual design adjustments.
- Wix ADI (Artificial Design Intelligence) for quick, AI-generated sites.
- Velo by Wix, a developer tool for adding custom code and advanced functionality.
Bubble
Bubble offers unmatched flexibility and customization, making it ideal for users who want to build fully functional web applications without coding. With its visual drag-and-drop editor, users can create custom layouts, manage dynamic content, and integrate powerful workflows effortlessly.
For advanced customization, Bubble provides:
- Custom Database & Workflows for dynamic app functionality.
- Responsive Design Editor for complete control over mobile and desktop layouts.
- API Integrations to connect external services and automate processes.
- JavaScript, HTML, and CSS Support for developers to add custom code and extend app features.
7. Scalability and Performance
Wix
Wix offers solid scalability and performance, making it a great choice for businesses looking to grow their online presence. With built-in hosting, optimized infrastructure, and automatic updates, Wix ensures smooth website performance even as traffic increases.
For enhanced scalability and performance, Wix provides:
- Cloud-based hosting with fast-loading speeds and 99.9% uptime.
- Wix Turbo for improved site speed and enhanced performance.
- CDN (Content Delivery Network) to reduce load times globally.
- Auto-scaling infrastructure that adjusts resources based on traffic.
- Advanced SEO Tools to optimize site visibility and search rankings.
Bubble
Bubble offers strong scalability and performance, making it ideal for startups and businesses looking to build and expand their web applications without traditional coding. With a no-code backend, Bubble dynamically manages server resources, allowing applications to handle increased user traffic efficiently.
For enhanced scalability and performance, Bubble provides:
- Auto-scaling infrastructure that adapts to traffic spikes.
- Cloud Hosting with robust server management for seamless performance.
- Customizable Workflows to optimize backend processes and reduce load times.
- API Integrations for improved data handling and external service connectivity.
- Performance Optimization Tools to monitor and enhance app speed.
8. Support and Resources
Wix
Wix offers comprehensive support and resources, making it easy for users to build and manage their websites efficiently. Whether you’re a beginner or an experienced user, Wix provides multiple ways to get assistance and improve your website-building experience.
For support and resources, Wix provides:
- 24/7 Customer Support via tickets and phone (available on premium plans).
- Help Center with in-depth articles, guides, and troubleshooting tips.
- Wix Forum & Community for peer discussions and expert advice.
- Wix Academy offers free courses and video tutorials.
- AI-powered chat Support for quick answers to common issues.
Bubble
Bubble offers a range of support and resources to help users build, customize, and optimize their applications. Whether you’re a beginner or an advanced user, Bubble provides multiple ways to get assistance and improve your development experience.
For support and resources, Bubble provides:
- Community Forum for discussions, troubleshooting, and peer-to-peer support.
- Bubble Academy has tutorials, guides, and video lessons for all skill levels.
- Official Documentation covering Bubble’s features, workflows, and best practices.
- Email Support is available for paid plans to get direct assistance.
- Template Marketplace offers pre-built designs and functionality to speed up development.
9. Pricing Comparison
Wix
| Contents | Light | Core | Business | Business Elite |
| Price | $17 | $29 | $36 | $159 |
| Storage | 2 GB | 50 GB | 100 GB | Unlimited |
| Marketing Suite | Light | Basic | Standard | Advanced |
| Ecommerce | ❌ | Basic | Standard | Advanced |
| Site Collaborators | 2 | 5 | 10 | 100 |
Bubble
| Contents | Free | Starter | Growth | Team | Enterprise |
| Monthly | $0 | $32 | $134 | $399 | Custom |
| Yearly | $0 | $29 | $119 | $349 | Custom |
| Storage | 500 MB | 10 GB | 20 GB | 50 GB | Custom |
| Workload Units | 1 Unit | 2 Units | 5 Units | 10 Units | Custom |
| Bandwidth | 1 GB | 10 GB | 50 GB | 200 GB | Custom |
| Support | Community Only | Email Support | Priority Support | Priority Support | Custom |
10. Which Platform Is Best for You?
Choose Wix if:
- You need a professional-looking website without complexity.
- You’re working on a portfolio, blog, or small business site.
- Your focus is on ease of use and visual design
Choose Bubble if:
- You’re building a custom application or SaaS platform.
- Your project requires dynamic data, workflows, and real-time updates.
- Flexibility and scalability are top priorities.
Both platforms excel in their respective domains. For websites, Wix is unbeatable in simplicity and design. For apps, Bubble provides the customization and functionality you need to bring ideas to life.
Conclusion
When comparing Wix vs Bubble, both platforms cater to different user needs.
Wix is an intuitive, drag-and-drop website builder, making it an ideal choice for small businesses, freelancers, and entrepreneurs who need a visually appealing and easy-to-manage website without technical expertise.
On the other hand, Bubble is a powerful no-code development platform designed for users who want to build complex, data-driven web applications without needing to write code. It provides scalability, database management, workflow automation, and API integrations.
If your goal is to create a professional website or online store with minimal effort, Wix is a better option.
However, if you need full backend control, web app functionality, and advanced automation, Bubble.io offers greater flexibility and scalability.
FAQ
1. Can Wix handle web applications?
No, Wix is primarily for creating static websites or e-commerce stores. If you need complex functionality, Bubble is the better choice.
2. Does Bubble require coding?
No, but you’ll need to understand basic concepts like workflows and data structures. This knowledge will help you maximize Bubble’s capabilities.
3. Are both platforms mobile-responsive?
Yes, both Wix and Bubble allow users to design layouts optimized for desktop and mobile devices.
4. Which is more cost-effective for startups?
Bubble.io is more cost-effective for startups planning to scale. Wix is cheaper for simple websites, but Bubble offers more value for complex projects
5. Can I migrate a Wix project to Bubble?
No, as Wix and Bubble serve different purposes, migration isn’t straightforward. Rebuilding the project on the other platform is usually required.
