Choosing the right website builder plays a vital role in creating a professional, engaging, and functional website tailored to your specific goals. In 2025, Wix Studio and Bubble.io have emerged as two leading platforms, each offering unique strengths in design flexibility, customization, and user experience.
Wix Studio shines with its intuitive drag-and-drop interface and sleek templates, making it ideal for quick setup and polished visuals.
Bubble.io, on the other hand, excels as a no-code platform that enables advanced workflows and complex applications, perfect for users aiming to build dynamic, custom web apps without writing code.
This detailed comparison covers key aspects such as ease of use, pricing plans, feature sets, security, and customer support. By exploring these factors, you can confidently select the best platform to bring your website vision to life and ensure lasting success online.
Table of Contents
- What is Wix Studio?
- What is Bubble.io?
- Wix Studio vs Bubble.io: Pricing
- Wix Studio vs Bubble.io: Templates
- Wix Studio vs Bubble.io: Features
- Wix Studio vs Bubble.io: Security
- Wix Studio vs Bubble.io: Performance
- Wix Studio vs Bubble.io: Customer Support
- Wix Studio vs Bubble.io: Comparison Table
1. What is Wix Studio?
Wix Studio is a powerful and flexible website builder designed for creators, freelancers, and businesses who want full control over their site’s design and functionality.
Launched in 2023 by Wix, this platform combines the ease of drag-and-drop editing with advanced design tools, allowing users to craft visually stunning, professional websites without coding.
Wix Studio offers a wide range of customizable templates, responsive layouts, and integrated marketing features. It supports dynamic content, animations, and complex interactions to create engaging user experiences.
Additionally, Wix Studio provides built-in SEO tools, e-commerce capabilities, and seamless integration with third-party apps to help grow your online presence effectively. This makes Wix Studio ideal for designers and agencies looking for both creative freedom and powerful website management.
Pros:
✔ User-Friendly Interface: Intuitive drag and drop editor makes designing easy for beginners and pros alike.
✔ Advanced Design Flexibility: Offers pixel-perfect customization with animations and dynamic content support.
✔ Wide Template Selection: Extensive library of customizable, modern templates suited for various industries.
✔ Built-In SEO Tools: Helps improve search engine rankings with easy-to-use SEO settings.
✔ Integrated Marketing Features: Includes email marketing, social media integration, and analytics for growth.
Cons:
❌ Learning Curve for Advanced Features: Some complex design options may require time to master.
❌ Pricing: Higher-tier plans can be expensive compared to simpler website builders.
❌ Limited Backend Customization: While highly flexible on the front end, backend customization is restricted compared to full coding platforms.
❌ Template Switching: Changing templates after site launch can be difficult and may require redesigning pages.
❌ Limited Multi-User Collaboration: Wix Studio offers fewer real-time team collaboration options than other platforms.
2. What is Bubble.io?
Bubble.io is a powerful no-code platform designed to help users build complex, dynamic web applications without writing code.
Launched in 2012, Bubble focuses on enabling full customization of workflows, databases, and user interactions, making it ideal for startups, entrepreneurs, and developers who want to create web apps, marketplaces, and SaaS products quickly.
With its visual editor, Bubble allows users to design intuitive interfaces, set up sophisticated logic, and manage data all in one place. It supports seamless integrations with external APIs, real-time updates, and scalable hosting to accommodate growth.
This comprehensive approach makes Bubble.io a top choice for building highly customized web solutions without requiring any coding expertise.
Pros:
✔ No-Code Development: Allows users to build fully functional web apps without writing a single line of code.
✔ Highly Customizable Workflows: Offers complete control over app logic, data structures, and user flows.
✔ API Integration: Easily connects with third-party services and external APIs for added functionality.
✔ Scalable Hosting: Supports growth from MVP to full-scale application with robust infrastructure.
✔ Responsive Design Tools: Help create apps that work well across all device sizes.
Cons:
❌ Steep Learning Curve: Can be overwhelming for beginners due to its powerful and complex feature set.
❌ Performance Optimization Needed: Apps may require manual tweaks for faster loading and better speed.
❌ Limited Design Freedom Compared to Traditional Design Tools: UI design can feel constrained at times.
❌ Higher Pricing for Production-Ready Apps: Costs can rise significantly as your app scales.
❌ Lack of Native Mobile App Support: Bubble focuses on web apps; mobile support requires workarounds or third-party solutions.
3. Wix Studio vs Bubble.io: Pricing
Wix Studio Pricing
| Aspects | Free | Basic | Standard | Plus | Elite |
| Monthly Billed | $0 | $20 | $25 | $40 | $65 |
| Annual Billed | $0 | $12 | $14 | $35 | $60 |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | 500 MB | 10 GB | 50 GB | 120 GB | Unlimited |
| Payment Methods | — | Credit Card, PayPal | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe, Bank |
| Transaction Fees | — | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.5% per transaction (negotiable) |
Bubble.io Pricing
| Aspects | Free | Starter | Growth | Team | Enterprise |
| Monthly Billed | $0 | $32 | $134 | $399 | Custom |
| Annual Billed | $0 | $29 | $119 | $349 | Custom |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | 500 MB | 2 GB | 10 GB | 50 GB | Custom |
| Payment Methods | Stripe | Stripe, PayPal | Stripe, PayPal, others | Custom integrations possible | Full integration support |
| Transaction Fees | — | — | — | — | Negotiable |
4. Wix Studio vs Bubble.io: Templates
Wix Studio Templates
Wix Studio offers a wide range of professional, customizable templates built for different industries, use cases, and design needs. These templates combine polished visuals with built-in functionality, making it easy to create modern, high-impact websites with no coding required.
Each template is designed for visual flexibility, allowing full control over layout, color palette, typography, animations, and content structure. Users can easily adjust elements using Wix Studio’s advanced drag-and-drop tools, streamlining both design and responsiveness.
Ideal for agencies, freelancers, and independent creators, Wix Studio templates help you deliver branded experiences for portfolios, corporate websites, marketing campaigns, and more, fast and efficiently.
Best Wix Studio Templates:
- Creative Agency – Perfect for studios and creators showcasing design portfolios and branding work.
- Corporate Business – Clean and professional for consultants, startups, and service providers.
- E-commerce Launch – Designed to highlight products with sleek visuals and optimized shopping flows.
- Event Promotion – Bold and dynamic templates for conferences, webinars, and launches.
- Personal Portfolio – Minimal and elegant for artists, developers, and freelancers to showcase their work.
Bubble.io Templates
Bubble.io offers a curated collection of powerful, no-code templates tailored for building full-featured web applications, from MVPs to complex SaaS platforms. These templates are designed to save time and reduce development costs while giving users complete control over functionality, UI, and backend workflows.
Each template is fully customizable, offering pre-built databases, user authentication, responsive layouts, and workflow logic. Users can modify structure, design, and integrations visually, without touching code, making them ideal for startups, developers, and product teams aiming to launch fast.
Built for a range of use cases, Bubble templates are perfect for apps like marketplaces, CRMs, directories, booking platforms, and internal tools.
Best Bubble.io Templates:
- Startup MVP – A lean and scalable framework for launching startup ideas quickly.
- SaaS Dashboard – Clean and functional for managing users, analytics, and features.
- Marketplace App – Ideal for peer-to-peer platforms with buyer/seller workflows and payment integration.
- Job Board – Feature-rich design for listing jobs, managing applicants, and connecting talent with companies.
- CRM System – Built-in data handling, user roles, and contact pipelines for business operations.
5. Wix Studio vs Bubble.io: Features
Wix Studio Features
Wix Studio is packed with advanced features designed for professional website builders, agencies, and freelancers who need more creative control, scalability, and performance. Its modern interface and dynamic capabilities allow users to build complex, high-performing sites visually, without writing code.
Here are the standout features of Wix Studio:
- Advanced Responsive Design: Design with pixel-perfect precision across breakpoints, adjusting layouts and elements independently for desktop, tablet, and mobile views.
- Fluid Grid System: Offers dynamic layout control with flexible grids, making it easier to align and scale content responsively.
- Custom Interactions & Animations: Add engaging micro-interactions and scroll-based animations to elevate user experience and visual storytelling.
- Built-In Collaboration Tools: Teams can co-edit projects, leave comments, and assign tasks, streamlining client feedback and internal workflows.
- Reusable Design Tokens: Define global styles for color, typography, and spacing that can be applied across the site for brand consistency.
Bubble.io Features
Bubble.io is a robust no-code development platform designed for building full-scale web applications without writing a single line of code. Its rich feature set gives creators, startups, entrepreneurs, and developers the tools needed to launch everything from MVPs to enterprise-level platforms quickly and efficiently.
Here are the most powerful features of Bubble.io:
- Visual Drag-and-Drop Editor: Build custom interfaces with a flexible, pixel-perfect canvas. Easily position and style elements for total design freedom.
- Database Integration: Create and manage dynamic databases directly within Bubble. Store, update, and query data in real time with visual workflows.
- Custom Workflows & Logic: Define backend logic through a visual interface, automate emails, update records, set conditions, and manage user actions.
- Responsive Design Engine: Customize layouts that adapt to different screen sizes using advanced responsive settings for mobile, tablet, and desktop.
- User Authentication: Built-in tools for sign-up, log-in, password resets, and social login integration ensure secure user management.
6. Wix Studio vs Bubble.io: Security
Wix Studio Security
Wix Studio includes robust, enterprise-grade security features to protect your websites, data, and users, ensuring peace of mind for creators, businesses, and clients alike. Built on Wix’s secure infrastructure, it eliminates the need for external hosting or manual setup, while keeping everything automatically updated and protected.
Here’s how Wix Studio secures your websites:
- SSL Encryption: Every Wix Studio site is secured with SSL certificates, encrypting data transferred between the site and its visitors.
- Automatic Backups & Restore Points: Sites are backed up regularly with version history, so you can easily roll back changes or recover from unexpected issues.
- DDoS Protection: Advanced distributed denial-of-service protection ensures your website stays online and responsive, even during traffic spikes.
- 24/7 Site Monitoring: Wix continuously monitors site performance and security to detect anomalies and threats in real time.
- Global CDN: Content is delivered quickly and securely worldwide using a Content Delivery Network, improving both speed and resilience.
Bubble.io Security
Bubble.io offers a powerful platform for building web applications without code, and it’s equipped with comprehensive security features to protect your data, users, and workflows. Built for startups, developers, and businesses, Bubble ensures your app remains secure through industry-standard practices and infrastructure-level protections.
Here’s how Bubble.io secures your web applications:
- SSL Encryption: All apps built on Bubble come with HTTPS encryption by default, securing data in transit between users and servers.
- Database Privacy Rules: Bubble offers detailed privacy rules to control who can view, modify, or delete specific data, essential for apps with user-generated content or sensitive information.
- Server-Side Actions: Critical operations can be handled securely on the server side, minimizing exposure to client-side vulnerabilities.
- DDoS Protection & Uptime Monitoring: Bubble’s hosting includes DDoS protection and constant uptime monitoring, helping maintain app availability during potential threats or traffic spikes.
- Secure Authentication: Built-in user authentication and support for third-party logins (Google, Facebook, etc.) ensure protected access control.
7. Wix Studio vs Bubble.io: Performance
Wix Studio Performance
Wix Studio is engineered for high-performance websites, combining advanced design flexibility with fast, stable, and reliable delivery across all devices. Built on a modern infrastructure, it ensures that every element, from loading speed to responsiveness, meets the expectations of users, developers, and search engines.
Here’s how Wix Studio delivers top-tier performance:
- Lightning-Fast Load Times: Sites are powered by a global Content Delivery Network (CDN), delivering assets from the nearest server for faster loading and lower latency.
- Optimized Image Handling: Wix Studio automatically compresses and scales images based on screen size and resolution, keeping visuals crisp without sacrificing speed.
- Adaptive Design System: The platform uses responsive layouts and breakpoints, ensuring seamless display across desktop, tablet, and mobile without manual coding.
- Efficient Code Output: Clean, minified code and reduced third-party scripts contribute to faster rendering and smoother site operation.
- Built-in Caching: Smart browser caching and server-side caching strategies help minimize redundant data loads and improve repeat visit speed.
Bubble.io Performance
Bubble.io is designed to power dynamic, no-code web applications with an emphasis on scalability, speed, and reliability. While offering extensive customization and complex functionality, it also focuses on delivering smooth user experiences and responsive performance across devices.
Here’s how Bubble.io ensures strong performance:
- Cloud-Based Infrastructure: Hosted on Amazon Web Services (AWS), Bubble benefits from scalable, secure, and high-availability cloud resources that handle traffic spikes efficiently.
- Dynamic Data Loading: Bubble apps use asynchronous data loading and optimized database queries to reduce wait times and improve responsiveness.
- Caching Mechanisms: Smart caching strategies help minimize server calls, speeding up page rendering and interactions for repeat users.
- Scalable Workflows: Custom workflows are executed efficiently on Bubble’s backend, balancing performance and complexity for feature-rich apps.
- Responsive Design Tools: Built-in responsive editor tools allow apps to adapt smoothly across devices, ensuring usability on desktop, tablet, and mobile.
8. Wix Studio vs Bubble.io: Customer Support
Wix Studio Customer Support
Wix Studio provides comprehensive customer support designed to assist users at every stage of their website-building journey. Focused on ensuring smooth project development, Wix offers multiple channels and resources to resolve issues quickly and efficiently.
Here’s how Wix Studio supports its customers:
- 24/7 Help Center: The extensive Help Center includes tutorials, FAQs, and step-by-step guides that cover a wide range of topics from design to technical troubleshooting.
- Live Chat and Email Support: Users can reach the support team via live chat or email, receiving personalized assistance for more complex questions or urgent concerns.
- Phone Support for Premium Plans: Premium subscribers get access to priority phone support, allowing direct conversations with experts to solve issues faster.
- Community Forums: An active community forum lets users share tips, ask questions, and learn from experienced Wix Studio users worldwide.
- Video Tutorials and Webinars: Wix Studio offers video tutorials and live webinars that teach best practices, new features, and design tips to help users maximize the platform’s potential.
Bubble.io Customer Support
Bubble.io offers robust customer support tailored to the needs of no-code app builders, helping users overcome challenges while maximizing the platform’s powerful features. Support options are designed to assist everyone from beginners to advanced developers.
Here’s how Bubble.io supports its users:
- Extensive Documentation: The comprehensive documentation covers everything from getting started guides to advanced API integrations, ensuring users can find detailed instructions for various tasks.
- Community Forum: An active community forum allows users to ask questions, share solutions, and collaborate with fellow Bubble developers worldwide.
- Email and Ticket Support: Bubble provides email-based support and a ticketing system where users can submit issues and receive responses from the support team in a timely manner.
- Live Chat Assistance: Available for certain subscription plans, live chat support offers real-time help for urgent problems and troubleshooting.
- Video Tutorials and Webinars: Bubble regularly hosts video tutorials and webinars that cover best practices, platform updates, and new features to help users learn and grow.
9. Wix Studio vs Bubble.io: Comparison Table
| Aspects | Wix Studio | Bubble.io |
| Free Plan | ✔ | ✔ |
| Monthly Billed Starting Price | $25 | $32 |
| Annual Billed Starting Price | $14 | $29 |
| Templates | Customizable, modern templates | No-code app templates |
| Features | Drag-and-drop, SEO tools | Workflow builder, API integrations |
| Security | SSL, GDPR compliance | AWS hosting, data encryption |
| Performance | Fast loading, scalable hosting | Cloud-based, caching, async loading |
| Best For | Agencies, freelancers, and small businesses | Startups, complex web apps |
| Customer Support | 24/7 Help Center, live chat, phone support | Docs, forum, email, live chat (premium) |
Conclusion
Both Wix Studio and Bubble.io stand out as powerful website-building platforms, each catering to distinct user needs and project goals.
- Wix Studio shines with its easy-to-use, visually appealing templates and drag-and-drop design tools, making it a top choice for agencies, freelancers, and small to medium businesses focused on sleek, professional websites without deep technical demands. Its strong SEO features and reliable customer support further enhance its appeal for creative and marketing projects.
- In contrast, Bubble.io offers unmatched flexibility with its no-code platform designed to build complex, dynamic web applications. It empowers startups, entrepreneurs, and developers to create highly customized apps featuring sophisticated workflows and database integrations without traditional coding. Bubble’s scalable cloud infrastructure and robust security make it ideal for projects requiring more advanced functionality and growth potential.
Final Thoughts:
- For straightforward, stylish websites, Wix Studio is a great fit.
- For intricate web apps with dynamic capabilities, Bubble.io offers the tools to bring those visions to life efficiently and effectively.
FAQ
1. Which platform is easier for beginners?
Wix Studio offers a more intuitive drag-and-drop interface, making it easier for beginners to build visually appealing websites quickly. Bubble.io requires a learning curve due to its advanced no-code app-building features.
2. Can I build complex applications with Wix Studio?
Wix Studio focuses on websites and marketing pages. For complex, dynamic web applications, Bubble.io is better suited thanks to its powerful workflow and database capabilities.
3. How do Wix Studio and Bubble.io handle security?
Both platforms prioritize security. Wix Studio provides SSL certificates and GDPR compliance, while Bubble.io uses AWS cloud hosting with encrypted data and strong user authentication.
4. Which platform is better for SEO?
Wix Studio has built-in SEO tools optimized for traditional websites. Bubble.io’s SEO capabilities depend on how you build your app, but can be customized extensively.
5. What types of customer support do they offer?
Wix Studio offers 24/7 help centers, live chat, and phone support for premium plans. Bubble.io provides extensive documentation, community forums, email support, and live chat on higher-tier plans.
6. Can I switch templates easily on either platform?
Wix Studio allows easy template changes with minimal disruption. Bubble.io templates are more complex, and changing them might require rebuilding parts of your app.
