Framer has emerged as a leading no-code website builder in 2025, offering unmatched speed, design control, and simplicity for creators aiming to build standout digital experiences.
With its recent push into eCommerce, Framer now makes it easier than ever to design and launch a stunning online store, without writing a single line of code.
This comprehensive Framer eCommerce tutorial walks you through every step, from setting up your store and adding products to customizing your design and optimizing for mobile.
You’ll also learn how to configure SEO tools, set up a secure checkout system, and deliver a seamless shopping experience that converts visitors into loyal customers.
If you’re ready to build a fast, responsive, and visually impressive Framer online store, this 2025 guide is your perfect starting point.
Table of Contents
- What is Framer?
- Why choose Framer?
- Key Features of Framer
- Follow these 10 Steps to Create an Online Store on Framer
- Common Mistakes to Avoid
1. What is Framer?
Framer is a modern, no-code website builder designed for creating high-performance, visually stunning, and responsive websites with ease.
Launched in 2014, it originally started as a prototyping tool but has since evolved into a full-fledged web design platform tailored for creatives, developers, and business owners.
Framer offers a visual canvas where users can design and publish fully functional websites, complete with CMS support, animations, and SEO optimization tools, without needing to write code.
Its drag-and-drop interface, combined with smart layout features and seamless integrations, makes it an ideal choice for building everything from portfolios to eCommerce stores.
As of 2025, Framer’s e-commerce capabilities allow users to create sleek, fast-loading online stores with custom checkout flows, payment integrations, and responsive product pages, all while maintaining full control over the site’s design and branding.
Pros:
✔ No-Code Design Flexibility: Framer lets you build fully custom, professional websites without writing code, perfect for designers and non-developers.
✔ Visually Impressive Layouts: The platform emphasizes clean, modern design with advanced layout tools and smooth animations.
✔ Real-Time Collaboration: Teams can collaborate on projects in real time, improving workflow for agencies and creative teams.
✔ Built-In CMS and Components: Framer includes dynamic CMS collections that make it easy to manage products, blog posts, or other content types.
✔ Fast Hosting & SEO Tools: Websites built in Framer are hosted on a global CDN, ensuring fast load times. Built-in SEO tools help with visibility on search engines.
Cons:
❌ Limited E-commerce Features (as of 2025): Framer’s e-commerce capabilities are still developing and may lack advanced features like multi-currency support, tax automation, or abandoned cart recovery.
❌ Smaller App Ecosystem: Unlike platforms like Shopify or Wix, Framer has a more limited set of third-party plugins and integrations.
❌ Learning Curve for Beginners: While it’s no-code, Framer is design-first. Non-designers may find it overwhelming compared to traditional builders.
❌ Not Ideal for Large-Scale Stores: For stores with hundreds of SKUs, deep inventory management, or POS needs, Framer may not be scalable enough yet.
❌ Limited Payment Options: Payment gateway integrations are basic compared to dedicated commerce platforms, focusing mostly on Stripe.
2. Why choose Framer?
Choosing Framer for your eCommerce website in 2025 means unlocking a platform built for speed, creative freedom, and design precision.
It’s not just another website builder; it’s a visual canvas that empowers creators to launch high-performance online stores without touching code.
Framer combines powerful no-code tools, responsive design, and seamless CMS support, making it ideal for designers, freelancers, and small business owners who value aesthetics and functionality.
You can create immersive product pages, interactive elements, and custom layouts that reflect your brand perfectly. With features like built-in SEO optimization, lightning-fast hosting, and smooth mobile responsiveness, Framer helps your store stand out in both looks and performance.
3. Key Features of Framer
When selecting an eCommerce website builder, it’s essential to focus on tools that support design freedom, performance, and store management. Framer’s features give creators total control over layout, content, and interactions – all within a no-code interface.
Here are the key features that make Framer a standout choice for online stores in 2025:
1. Visual Drag-and-Drop Editor
Design custom storefronts with pixel-perfect precision using Framer’s no-code, real-time editor.
2. Mobile-Responsive by Default
All designs adapt seamlessly to mobile, tablet, and desktop – ensuring a great user experience across devices.
3. Built-In CMS Collections
Manage dynamic content like product listings, blogs, or testimonials easily through Framer CMS.
4. Custom Animations & Interactions
Add smooth transitions, hover effects, and scroll-based animations without coding or third-party tools.
5. Fast Hosting with Global CDN
Framer sites are hosted on a lightning-fast infrastructure for improved performance and load speeds.
6. Integrated SEO Tools
Edit meta titles, descriptions, alt text, and URLs to help your site rank higher on Google.
7. Real-Time Collaboration
Work with your team live on the same project – perfect for agencies or design partners.
4. Follow these 10 Steps to Create an Online Store on Framer
1. Creating a Framer Account and Starting a New Project
Getting started with Framer is quick and straightforward. Before you build your eCommerce website, you’ll need to set up your account and launch a new project from the dashboard.
Follow these simple steps:
Step 1: Visit Framer.com
Go to the official Framer website, Framer.com, and click the “Get Started” or “Sign Up” button.
Step 2: Sign Up for an Account
Create a free account using your email address, Google account, or GitHub. You’ll gain access to the Framer editor instantly after verification.
Step 3: Choose a Template or Start from Scratch
Once inside the dashboard, select “New Project.” You can either start with a blank canvas or pick a Framer eCommerce template to speed up your design.
Step 4: Name Your Project
Give your project a clear name, especially if you’re working with multiple websites or clients. Example: “My Online Store 2025.”
Step 5: Access the Design Canvas
You’ll now be inside Framer’s visual editor, where you can drag elements, set layouts, and begin designing your online storefront.
2. Designing Your Storefront with Framer’s Visual Editor
Framer’s powerful visual editor gives you full creative control over your storefront design—all without writing a single line of code. This intuitive drag-and-drop interface is perfect for building clean, responsive, and visually engaging eCommerce websites.
Follow these steps to start designing your Framer online store:
Step 1: Choose a Layout or Template
Start with a blank canvas or use a Framer eCommerce template. These templates include prebuilt product grids, navigation bars, and footers, making it easy to jump in.
Step 2: Add a Navigation Bar
Create a clean, accessible navigation menu that includes links to Home, Products, About, and Contact. Use sticky headers for improved usability.
Step 3: Insert Hero Section with a Call to Action
Design a compelling hero section with a large product image, headline, and CTA button like “Shop Now.” This sets the tone and captures attention instantly.
Step 4: Build Product Showcase Sections
Use grids or columns to display featured products. Leverage Framer’s CMS collections to dynamically populate items from your inventory.
Step 5: Add Visual Elements and Icons
Enhance your layout with custom images, icons, or background videos. Framer supports drag-and-drop assets, ensuring fast workflow and pixel-perfect alignment.
Step 6: Create a Footer with Key Links
Design a clean footer with links to your terms, privacy policy, shipping info, and social media pages. Include a newsletter signup for lead generation.
Step 7: Preview for Mobile and Tablet
Switch between breakpoints to fine-tune your mobile-responsive design. Adjust font sizes, spacing, and alignment for smaller screens.
3. Adding and Organizing Products
A successful eCommerce website relies on clear, structured product listings. In Framer, you can add and organize products using its powerful CMS collections to create dynamic, easy-to-manage content layouts.
Follow these steps to get started:
Step 1: Set Up a CMS Collection for Products
Open the CMS panel and click “Add Collection.” Name it something like “Products” and define fields such as product name, description, image, price, SKU, and category.
Step 2: Add Product Entries
Click “New Item” in the collection to enter individual product details. Upload high-resolution images, include pricing info, and write SEO-friendly product descriptions.
Step 3: Design the Product Grid Layout
Use Framer’s collection list to dynamically display products on your storefront. You can design a grid or carousel layout to feature multiple items attractively.
Step 4: Categorize and Tag Products
Add category fields (e.g., “Shoes,” “Accessories,” “Best Sellers”) to help customers filter and browse your products more easily.
Step 5: Link Product Pages
Create dynamic product pages by connecting each grid item to a detailed layout using Framer’s CMS linking features.
Step 6: Test the Layout in Mobile View
Preview your product display on mobile and tablet to ensure clean formatting, fast loading, and a great user experience across all devices.
4. Setting Up a Shopping Cart and Checkout Flow
To create a smooth shopping experience, your Framer online store needs a functional shopping cart and a secure checkout system. Framer integrates easily with third-party services like Snipcart and Stripe to handle purchases without writing code.
Follow these steps to set it up:
Step 1: Choose a Cart Integration (e.g., Snipcart)
Framer doesn’t have a built-in cart (as of 2025), so use Snipcart or a similar no-code tool. Create a Snipcart account and get your API key.
Step 2: Add Cart Button to Your Layout
Insert a cart icon or button in your navigation bar or header. Use embed code or link to your cart overlay using Snipcart’s integration code.
Step 3: Wrap Product Elements with Purchase Attributes
Each product should include a Buy Now or Add to Cart button. Embed the required product info using custom attributes like data-item-id, data-item-name, and data-item-price.
Step 4: Set Up Checkout Details
In your cart settings (via Snipcart or Stripe), define taxes, shipping zones, payment methods, and customer notification settings.
Step 5: Test the Full Checkout Flow
Preview your store, add items to the cart, and go through the checkout process to ensure payments, confirmations, and emails function correctly.
Step 6: Customize Cart Design (Optional)
Style the cart modal to match your storefront design using CSS or customization settings in your eCommerce tool.
5. Integrating Payment Gateways
To accept online payments, your Framer eCommerce website must connect to a secure and trusted payment gateway. In 2025, Framer supports integration with platforms like Stripe and Snipcart, allowing you to manage transactions smoothly without writing backend code.
Follow these steps to integrate payments into your store:
Step 1: Choose a Payment Provider
The most commonly used option for Framer is Stripe, known for its fast setup and global currency support. If you’re using Snipcart for your cart, Stripe connects directly to it.
Step 2: Create a Stripe Account
Visit Stripe.com, sign up, and complete identity verification. You’ll receive a Publishable API Key and Secret Key.
Step 3: Connect Stripe to Snipcart (or Your Cart System)
In your Snipcart dashboard, navigate to Payment Gateways > Stripe. Enter your API credentials to link your cart to Stripe.
Step 4: Add Payment Buttons in Framer
Ensure that your product buttons include data like data-item-price, data-item-id, and data-item-url to let your cart provider pass the info to Stripe.
Step 5: Set Currency and Payment Preferences
Define accepted currencies, payment methods (credit/debit cards, wallets), and transaction fees inside your Stripe settings.
Step 6: Test Transactions in Sandbox Mode
Before going live, activate test mode in Stripe to simulate payments. Check that your cart, checkout, and confirmation emails all function as expected.
6. Mobile Optimization and Responsive Design
Ensuring your Framer online store is fully responsive is essential for a better user experience, faster load times, and higher mobile conversion rates. Framer automatically supports responsive design, but fine-tuning each element ensures your site looks polished on every device.
Follow these steps to optimize for mobile:
Step 1: Preview in Different Breakpoints
Framer allows you to switch between desktop, tablet, and mobile views. Use these preview modes to assess how your layout adapts across screen sizes.
Step 2: Adjust Layouts Using Auto Layout
Use Framer’s Auto Layout to stack and space elements dynamically. This helps your sections resize naturally on mobile without breaking structure.
Step 3: Resize Text and Buttons
Check that font sizes, buttons, and clickable elements remain legible and touch-friendly on smaller screens. Aim for at least 44px button height for easy tapping.
Step 4: Reorder or Hide Elements for Mobile
In Framer, you can reorder content blocks or hide non-essential elements (like background videos or large banners) to speed up mobile performance.
Step 5: Optimize Images for Mobile
Use compressed images and set responsive image scaling. This improves loading speed while preserving visual clarity.
Step 6: Test on Real Devices
Preview your site on multiple real mobile devices or use browser dev tools to simulate different screen sizes and resolutions.
Step 7: Ensure Mobile Navigation Works Smoothly
Use a hamburger menu or sticky mobile nav to provide a clean, accessible user journey from landing page to checkout.
7. Using CMS Collections for Dynamic Product Content
The Framer CMS makes managing dynamic product content effortless. Instead of manually updating every product block, you can use CMS collections to pull in data like titles, images, and prices automatically, perfect for growing eCommerce websites in 2025.
Follow these steps to set it up:
Step 1: Create a New CMS Collection
In the Framer sidebar, click on CMS > New Collection and name it something like “Products.” This collection will store all product-related data in structured fields.
Step 2: Add Custom Fields for Each Product Detail
Create fields such as:
- Name (Text)
- Price (Number)
- Description (Rich Text)
- Image (Image File)
- Category (Text or Tag)
- URL Slug (for product pages)
Step 3: Input Product Data
Click “Add Item” and begin uploading product information. Each item represents one product in your store and will auto-populate across your design.
Step 4: Link CMS Content to Design Elements
Drag a Collection List onto your page. Then bind text, images, and buttons to your CMS fields, allowing content to update dynamically whenever you change a product in the backend.
Step 5: Build Dynamic Product Pages
Framer allows each CMS item to generate a dedicated product page. Customize one page, and Framer will apply that layout to all products using their unique data.
Step 6: Use Filters and Sorting
Add filtering or sorting options like “Price: Low to High” or “Category: Accessories” for a better user experience and easier product browsing.
Step 7: Preview Responsively
Always check how your CMS-powered grids and product pages look across desktop and mobile to ensure layout consistency and readability.
8. Custom Interactions and Animations for Engagement
To create a memorable shopping experience, Framer gives you advanced tools to add custom animations and interactive effects. These dynamic touches not only enhance your eCommerce design but also keep users engaged and guide them through your storefront.
Follow these steps to boost interactivity:
Step 1: Use Prebuilt Animations in the Insert Menu
Framer includes prebuilt animations like fade-ins, slides, and pop-ups. Drag elements onto the canvas and apply animations from the right-hand panel using the “Effects” tab.
Step 2: Add Hover and Click Interactions
Set up hover states for product cards, buttons, or images. For example, make a product image scale slightly or change color when hovered to increase user engagement.
Step 3: Create Scroll-Based Animations
Use scroll interactions to animate content as users move through your store. Trigger effects like parallax backgrounds, image reveals, or section fades for a smoother visual flow.
Step 4: Link Animations to Triggers
Define interaction triggers like “on hover,” “on click,” or “while scrolling.” Pair these with motion effects like opacity changes, transform movements, or delayed entrance for polished visuals.
Step 5: Preview in Live Mode
Click the “Preview” or “Play” button to test how animations look across desktop and mobile. Adjust timing, easing, and delay to make transitions feel natural.
Step 6: Combine Effects for Advanced Motion
Stack multiple animations (like hover + tap or scroll + delay) to create layered interactions that guide users through your Framer online store intuitively.
9. SEO Tools and Setup for Your Framer Store
Optimizing your Framer eCommerce store for search engines is essential to improve visibility, attract organic traffic, and increase conversions. In 2025, Framer includes powerful built-in SEO tools to help you manage metadata, structured content, and performance best practices, all without coding.
Follow these steps to ensure your store is search engine optimized:
Step 1: Edit Page Titles and Meta Descriptions
Framer allows you to manually set page titles and meta descriptions for each page. Include relevant keywords like “online store,” “shop,” or product categories to boost rankings.
Step 2: Use Clean, Readable URLs
Customize your URL slugs for products and collections (e.g., /products/ leather-wallet) to make them SEO-friendly and easier to crawl.
Step 3: Set Image Alt Text
Add alt text to all images in your store to improve accessibility and image search performance. Use descriptive, keyword-rich phrases related to each product.
Step 4: Enable Open Graph and Social Sharing
Configure Open Graph tags so your pages look polished when shared on platforms like Facebook, LinkedIn, or X (formerly Twitter). Add product images, page titles, and brief descriptions.
Step 5: Optimize Site Speed
Use Framer’s lightweight design tools to minimize load times. Compress images and avoid heavy animations on mobile. Fast-loading pages improve both SEO and user experience.
Step 6: Submit a Sitemap to Google Search Console
Export and submit your Framer sitemap through Google Search Console. This ensures faster indexing of all product and collection pages.
Step 7: Use Headings Strategically (H1, H2, H3)
Structure each page with proper heading tags. Include your main keyword in the H1 tag, and organize supporting content under H2s and H3s.
10. Testing and Publishing Your Store
Before going live, it’s crucial to thoroughly test your Framer online store to ensure every feature works smoothly, from checkout to mobile responsiveness. Once tested, you can publish your store confidently and start accepting customers in 2025.
Follow these essential steps:
Step 1: Preview the Entire Store in Live Mode
Use Framer’s Preview Mode to simulate browsing on desktop, tablet, and mobile. Test animations, navigation, product pages, and checkout flow for consistency.
Step 2: Test Shopping Cart and Payment Flow
Add products to the shopping cart, proceed through the checkout process, and test your payment gateway (like Stripe) in sandbox/test mode. Confirm that tax, shipping, and totals calculate correctly.
Step 3: Review SEO and Metadata
Double-check your meta titles, descriptions, image alt text, and URL slugs. Make sure all pages are properly labeled and structured for SEO visibility.
Step 4: Confirm Mobile Optimization
Browse your store on multiple devices or screen sizes to ensure a seamless responsive design. Fix any layout issues, font overlaps, or touch errors.
Step 5: Set a Custom Domain (Optional)
Go to Framer’s site settings and connect your custom domain. This strengthens branding and improves your store’s search appearance.
Step 6: Publish Your Store
Click the “Publish” button in the top-right corner. Your store is now live and accessible to the public with full functionality.
5. Common Mistakes to Avoid
Even with Framer’s powerful design tools, small errors can affect your store’s performance, user experience, and overall success. Avoiding these common mistakes ensures your Framer online store runs smoothly and ranks better in search results.
Here are key missteps to watch out for:
1. Ignoring Mobile Optimization
Many users shop from their phones. Neglecting mobile responsiveness can lead to poor navigation, broken layouts, and lost conversions.
2. Not Testing the Checkout Process
A single glitch in the checkout flow – like a broken payment button or incorrect cart total – can cause cart abandonment. Always test with real scenarios.
3. Overusing Heavy Animations
While Framer excels at interactions, excessive use of animations can slow down your site and frustrate users – especially on mobile.
4. Missing SEO Essentials
Forgetting to add meta tags, alt text, and proper headings weakens your search visibility. Always optimize for keywords and structure.
5. Using Large, Uncompressed Images
High-resolution images that aren’t compressed can dramatically slow your page load speed, harming both UX and SEO.
6. Failing to Connect a Payment Gateway Properly
A misconfigured payment integration can result in failed transactions or security warnings. Double-check API keys and test thoroughly.
7. Skipping CMS Collections for Products
Hard-coding product info instead of using CMS collections reduces scalability and makes future updates more difficult.
Conclusion
Building a professional eCommerce website with Framer in 2025 is not only possible, it’s incredibly efficient, visual, and creatively flexible.
From designing a fully responsive storefront to integrating payment gateways, dynamic product content, and SEO tools, Framer offers everything you need to launch a modern online store without writing a single line of backend code.
Thanks to its powerful visual editor, real-time previews, and intuitive CMS collections, Framer stands out as a smart choice for designers, freelancers, and startups looking to build fast, engaging shopping experiences.
As long as you test thoroughly, stay consistent in branding, and apply best practices in mobile design and SEO, your store will be well-positioned to convert and grow.
Now that you’ve completed the setup, it’s time to publish your Framer store and start attracting customers. Let your creativity shape the future of your online business.
FAQ
1. Is Framer good for building eCommerce websites in 2025?
Yes, Framer is a powerful visual builder perfect for creating stylish, responsive eCommerce websites with smooth interactions and custom layouts.
2. Do I need coding skills to use Framer for an online store?
No, Framer uses a no-code interface with visual tools and CMS features. However, you can add custom code if advanced functionality is needed.
3. Can I add a shopping cart and checkout in Framer?
Yes, you can integrate shopping cart and checkout systems using third-party services like Stripe or Lemon Squeezy for seamless transactions.
4. Does Framer support mobile optimization for online stores?
Absolutely. Framer automatically builds responsive designs, and you can fine-tune layouts for mobile, tablet, and desktop.
5. How do I manage products dynamically in Framer?
Use Framer CMS collections to manage product details like names, prices, images, and descriptions dynamically across your site.
6. What payment gateways can I use with Framer?
Framer supports integrations with popularpayment gateways like Stripe and PayPal through embed code or third-party tools.
