How I Built a Full Website with Webflow’s New AI Site Builder (No Coding Needed)

3 weeks ago 27

Website creation has undergone significant changes in the past decade. From clunky code editors and confusing hosting setups to visual builders and drag-and-drop layouts, we’ve come a long way.

But when you thought things couldn’t get easier, Webflow’s new AI Site Builder enters the scene and pushes the bar even higher.

In this blog post, I’ll take you through the full process of how I built a real website using Webflow’s AI tools.

We’re talking zero design files, no code, and no need to configure CSS or manage layout logic. All I did was write a prompt, and Webflow generated a full, clean homepage tailored to my needs.

But before we dive into the build, let’s zoom out and understand why this is such a big deal.

The Evolution of Website Development
The Rise of No-Code Platforms
What Webflow’s AI Site Builder Brings to the Table
Building a Website with Webflow AI—Step-by-Step
Adding Sections with AI (Testimonials, Features, More)
Pros & Limitations of Webflow’s AI Builder
Who This is Perfect For
Final Verdict: Is This the Future?

1. The Evolution of Website Development

Not too long ago, building a website meant picking a web host, setting up a LAMP stack (Linux, Apache, MySQL, PHP), and coding your frontend with HTML, CSS, and JavaScript. Everything from contact forms to layouts had to be manually coded—or at best, pieced together using frameworks like Bootstrap.

You were responsible for performance, SEO, security, backups, and server maintenance. It was a developer’s world, and everyone else needed help just to get a landing page online.

2. The Rise of No-Code Platforms

No-code platforms changed the game. Tools like Webflow, Wix, and Squarespace made it possible for non-developers to launch functional, well-designed sites using drag-and-drop interfaces. Suddenly, marketers, designers, and founders didn’t need to rely on developers for every small change.

But even within these platforms, there’s still a learning curve. You still have to:

Understand how pages are structured
Know what a CMS collection is
Manage classes and styles
Design layouts manually

While the interface is more intuitive, you’re still doing the work manually.

3. What Webflow’s AI Site Builder Brings to the Table

Webflow’s new AI Site Builder flips the traditional workflow. Instead of dragging elements onto the canvas and adjusting styles manually, you now describe your project in plain English, and Webflow builds the layout, content, and style for you.

With the AI builder, you can:

Generate a full homepage from a simple prompt
Set your brand tone, style, and color palette
Choose different layouts, fonts, and section types
Automatically fill in content based on your business type
Skip the blank canvas anxiety and start with real, usable content

And that’s exactly what I did.

4. Building a Website with Webflow AI—Step-by-Step

Selecting the Project Type

To get started, I visited Webflow’s AI Site Builder and clicked “Try AI Site Builder.” It asked if the project was for business or personal use. I chose business.

Writing an Effective Prompt

This is where the magic happens. The quality of your prompt determines the quality of your site.

Here’s the prompt I used:

“Growth Media is a digital marketing agency based in New York. We offer content strategy, paid advertising, and social media management. I want the site to look clean and modern using blue and white colors. Include sections for intro, services, testimonials, about the team, and a contact form. Use high-quality images of people collaborating, digital dashboards, and creative teams.”

This one input sets the tone, structure, visuals, and even content hints for your site.

Picking Brand Style and Theme

After writing the prompt, Webflow AI showed suggested brand tones. I stuck with their default options, but you can tweak:

Color palette
Typography scale
Font families
Layout density (spacious vs compact)

Once everything’s set, I hit Generate.

Reviewing the Generated Homepage

After a short wait, the homepage was ready.

Here’s what it included:

Hero section with a clear headline, subheading, and CTA
Service blocks with icons and descriptions
A testimonial section with quotes and photos
A clean footer with contact and social links

Each section matched my input. The text wasn’t lorem ipsum; it reflected a real business. The button color matched my prompt, the fonts felt modern, and the spacing was balanced.

And here’s the best part: every single element was editable.

Customizing Typography, Layout, and Colors

Even after a generation, you can make adjustments:

Themes: Instantly change the visual identity, fonts, spacing, and colors.
Image Packs: Choose from styles like modern, minimal, and elegant.
Button Styles: Pick rounded corners, outlines, shadows, and gradients.
Card Layouts: Adjust content blocks, dim borders, blur effects, and more.
Roundness: Set global border-radius for buttons, inputs, and cards.

This lets you fine-tune your site without starting from scratch.

5. Adding Sections with AI (Testimonials, Features, More)

Want to change or add a section? Use the “Generate New Section” feature.

I wanted a better testimonials layout, so I clicked “Generate Testimonial Section.” Webflow showed me

Single-column quotes
Two-column layouts
Grid formats
Carousel-style sliders

I chose a clean two-column layout, and within seconds, a fully styled testimonial block appeared with content derived from my original prompt.

You can do the same with:

Features
Pricing tables
FAQs
CTAs
Hero sections

The AI doesn’t just generate a layout—it understands context.

6. Pros & Limitations of Webflow’s AI Builder

✅ Pros

Ridiculously fast: You can go from idea to published site in under an hour.
Truly no-code: The AI builds layout, structure, and styling.
Context-aware content: Not just dummy text—real, tailored copy.
Customizable output: Easily change visuals, structure, and tone.

❌ Limitations

Design Precision: You may still need manual edits for pixel-perfect layouts.
Prompt Dependency: Weak prompts = generic results.
In Beta: Expect small bugs or evolving UI.

7. Who This is Perfect For

Webflow’s AI Site Builder is ideal for:

SaaS founders launching MVPs
Agencies creating client wireframes
Startups validating landing pages
Freelancers who want faster workflows
Non-designers who need professional websites

It’s the easiest way to go from zero to published without hiring a team or touching Figma.

8. Final Verdict: Is This the Future?

Absolutely.

AI is here to accelerate creativity, not replace it. With Webflow’s AI builder, the blank canvas problem is gone. You get a complete starting point, shaped by your words, and can edit anything you need later.

This tool doesn’t just save time; it helps you ship.

If you’ve been stuck waiting on design files, trying to find a reliable developer, or just too busy to figure out how to start, Webflow AI Site Builder is your shortcut.

Conclusion

We’ve entered a new era of website creation. From writing backend code to dragging blocks to now typing a prompt, this is the future of building online.

With Webflow AI, I built a clean, functional, on-brand website for a digital agency in under 30 minutes. And you can too.