Choosing the right website builder that delivers exceptional flexibility is crucial for creating a standout online presence in 2025. Wix Studio and Squarespace are two leading platforms known for their powerful design capabilities, customizable templates, and user-friendly interfaces.
Each offers unique strengths that appeal to different types of users, from creatives and agencies needing advanced customization and collaborative tools to business owners seeking an intuitive platform with elegant design options and seamless e-commerce integration.
This comprehensive comparison dives deep into their core features, design flexibility, ease of use, performance, security, customer support, and pricing structures to guide you in selecting the website builder that best aligns with your business goals, technical skills, and long-term growth plans.
Table of Contents
- What is Wix Studio?
- What is Squarespace?
- Wix Studio vs Squarespace: Pricing
- Wix Studio vs Squarespace: Templates
- Wix Studio vs Squarespace: Features
- Wix Studio vs Squarespace: Security
- Wix Studio vs Squarespace: Performance
- Wix Studio vs Squarespace: Customer Support
- Wix Studio vs Squarespace: Comparison Table
1. What is Wix Studio?
Wix Studio is a professional-grade website builder launched by Wix in 2023, designed specifically for freelancers, agencies, and advanced creators who need more control, scalability, and collaborative tools.
It builds on the classic Wix platform but introduces a modern, flexible development environment that supports responsive design, custom code, and client-friendly workflows.
Built for the next generation of web creation, Wix Studio features advanced layout tools, AI-powered responsiveness, an integrated CMS, and component-based design, making it a powerful choice for building high-performance, scalable websites without compromising on design freedom or user experience.
Pros:
✔ Advanced customization: Supports custom code and component-based design for full creative control.
✔ Responsive design: AI-powered tools ensure websites look great on all devices automatically.
✔ Collaborative workflow: Built for teams with client-friendly tools and version control.
✔ Integrated CMS: Manage dynamic content easily without external plugins.
✔ Scalability: Designed to handle complex, high-performance websites as projects grow.
Cons:
❌ Learning curve: More advanced than classic Wix, may require time to master for beginners.
❌ Cost: Pricing can be higher compared to simpler builders, especially for teams and agencies.
❌ Complexity: Might be overkill for very simple websites or personal projects.
❌ Limited marketplace apps: Compared to classic Wix, fewer third-party apps are available at launch.
❌ Hosting limitations: Since Wix Studio is tied to Wix’s infrastructure, users have less flexibility to choose custom hosting or migrate their site elsewhere.
2. What is Squarespace?
Squarespace is an all-in-one website builder launched in 2004, known for its sleek, professionally designed templates and intuitive drag-and-drop interface. It caters to small businesses, creatives, and entrepreneurs who want to create visually stunning websites with minimal technical effort.
Squarespace offers built-in e-commerce capabilities, marketing tools, and reliable hosting, making it a popular choice for those seeking a streamlined platform to build portfolios, blogs, online stores, and service websites.
With a strong emphasis on design aesthetics, mobile responsiveness, and SEO features, Squarespace helps users create elegant, user-friendly websites that perform well across devices.
Pros:
✔ Beautiful templates: Professionally designed, visually appealing, and mobile-responsive.
✔ User-friendly: Intuitive drag-and-drop editor ideal for beginners and non-technical users.
✔ Built-in e-commerce: Supports online stores with inventory management, payments, and shipping tools.
✔ All-in-one platform: Includes hosting, domain registration, SSL, and marketing tools.
✔ Strong SEO features: Helps improve site visibility on search engines.
Cons:
❌ Limited customization: Less flexibility for advanced design tweaks or custom code compared to some competitors.
❌ No free plan: Only a free trial is available, requiring a paid subscription to launch a live site.
❌ Pricing: Can be more expensive than some other website builders, especially for e-commerce plans.
❌ Learning curve: While user-friendly, some advanced features may take time to master.
❌ Less suited for complex projects: Better for simple to moderately complex websites rather than highly custom or large-scale sites.
3. Wix Studio vs Squarespace: Pricing
Wix Studio Pricing
| Aspects | Free | Basic | Standard | Plus | Elite |
| Monthly Billed | $0 | $20 | $25 | $40 | $65 |
| Annual Billed | $0 | $12 | $14 | $35 | $60 |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | 500 MB | 10 GB | 50 GB | 120 GB | Unlimited |
| Payment Methods | — | Credit Card, PayPal | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe | Credit Card, PayPal, Stripe, Bank |
| Transaction Fees | — | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.9% + $0.30 per transaction | 2.5% per transaction (negotiable) |
Squarespace Pricing
| Aspects | Free | Personal | Business | Commerce Basic | Commerce Advanced |
| Monthly Billed | $0(14 days only) | $25 | $36 | $40 | $72 |
| Annual Billed | $0(14 days only) | $16 | $23 | $28 | $52 |
| Custom Domain | ❌ | ✔ | ✔ | ✔ | ✔ |
| Storage | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Payment Methods | ❌ | Stripe, PayPal, Apple Pay | Stripe, PayPal, Apple Pay | Stripe, PayPal, Apple Pay | Stripe, PayPal, Apple Pay |
| Transaction Fee | Not applicable | No store support | 3% per transaction | 0% | 0% |
4. Wix Studio vs Squarespace: Templates
Wix Studio Templates
Wix Studio Templates offer a curated collection of responsive, designer-made templates tailored for professionals seeking high-quality starting points with advanced animation and responsive design built in. These templates are perfect for designers and developers seeking high-quality starting points with advanced animation and responsive design built in.
Key Wix Studio Templates:
- Nova – Creative portfolios and personal branding
- Pulse – Startups and tech product landing pages
- Aura – Agencies and professional service websites
- Glide – Event and conference websites
- Shift – E-commerce and product showcase sites
Squarespace Templates
Squarespace offers a wide range of professionally designed templates that emphasize clean aesthetics, modern layouts, and mobile responsiveness. These templates are ideal for small businesses, creatives, and entrepreneurs looking for elegant, easy-to-customize designs that showcase portfolios, blogs, and online stores.
Key Squarespace Templates:
- Brine – Versatile for businesses, portfolios, and e-commerce
- Foster – Minimalist design for photographers and creatives
- Hawley – Bold layouts for product showcases and online shops
- Paloma – Sleek portfolio template for artists and designers
- Rally – Modern blog and editorial style template
5. Wix Studio vs Squarespace: Features
Wix Studio Features
Wix Studio is packed with powerful features tailored for professionals who demand full control and flexibility in web design. Building on Wix’s trusted infrastructure, it offers a modern environment for creating responsive, high-performance websites.
Key Wix Studio Features:
- Responsive Design Engine: Automatically adjusts layouts to fit any screen size for seamless viewing across devices.
- Advanced Animation Tools: Create dynamic scroll effects, transitions, and interactive motion elements.
- Custom Code Support: Integrate HTML, CSS, and JavaScript to extend functionality and personalize your site.
- Component-Based Design: Build reusable design elements for consistency and faster development.
- Built-In CMS: Manage dynamic content visually without the need for external plugins.
Squarespace Features
Squarespace is a comprehensive website builder known for its elegant design and powerful features tailored to small businesses, creatives, and entrepreneurs. It offers an intuitive platform that combines aesthetics with functionality to build polished, professional websites with ease.
Key Squarespace Features:
- Responsive Design: Automatically adjusts templates for seamless viewing across all devices.
- Drag-and-Drop Editor: User-friendly interface for easy customization without coding.
- Built-In E-commerce: Supports product listings, inventory management, payments, and shipping options.
- SEO Tools: Built-in features to optimize your site for search engines and improve visibility.
- Marketing Integrations: Email campaigns, social media tools, and promotional pop-ups to boost engagement.
6. Wix Studio vs Squarespace: Security
Wix Studio Security
Wix Studio prioritizes security to ensure that websites built on its platform remain safe, reliable, and compliant with modern standards. Leveraging Wix’s established infrastructure, it offers a robust set of security features designed for professionals and businesses that demand trust and protection.
Key Wix Studio Security Features:
- SSL Certificates: Automatic SSL encryption secures data transfers and builds visitor trust.
- Secure Hosting: Wix’s global cloud infrastructure provides reliable and protected hosting environments.
- Data Privacy Compliance: Adheres to GDPR and other international data protection regulations.
- Regular Security Updates: Continuous platform updates address vulnerabilities and enhance protection.
- DDoS Protection: Safeguards sites from distributed denial-of-service attacks to maintain uptime.
Squarespace Security
Squarespace delivers strong, built-in security features to protect websites, user data, and online transactions. Its all-in-one infrastructure ensures consistent updates, compliance, and protection, making it a reliable platform for businesses and creatives alike.
Key Squarespace Security Features:
- SSL Certificates: Every site comes with free SSL, encrypting user data and boosting SEO.
- Secure Hosting: Cloud-based, fully managed hosting minimizes exposure to vulnerabilities.
- DDoS Protection: Defense mechanisms guard against traffic-based attacks and downtime.
- Two-Factor Authentication: Extra login security for your Squarespace account.
- Data Privacy Compliance: Complies with GDPR and privacy laws to protect user data.
7. Wix Studio vs Squarespace: Performance
Wix Studio Performance
Wix Studio is engineered for high-performance websites, combining modern web technologies with Wix’s robust infrastructure to deliver fast, scalable, and reliable digital experiences. It’s optimized for professionals who build dynamic, responsive sites that demand speed and consistency.
Key Wix Studio Performance Features:
- Fast Page Loading: Optimized code structure and media handling ensure quick load times across devices.
- Responsive Layouts: Designs automatically adapt for seamless performance on desktop, tablet, and mobile.
- Global CDN: Content is delivered via a worldwide network for faster access wherever users are located.
- Built-In Caching: Intelligent caching reduces server load and accelerates repeat visits.
- Scalable Infrastructure: Handles high traffic volumes and complex site structures without sacrificing speed.
Squarespace Performance
Squarespace is built to deliver reliable, consistent performance across all websites by combining modern infrastructure with optimized design elements. It ensures that pages load quickly, work smoothly on all devices, and handle business needs efficiently.
Key Squarespace Performance Features:
- Fast Load Speeds: Templates and content delivery are optimized to reduce loading times.
- Mobile Optimization: All templates are fully responsive for seamless performance on smartphones and tablets.
- Global CDN: Assets are delivered quickly via a content delivery network for users worldwide.
- Reliable Uptime: Squarespace’s cloud infrastructure ensures high availability and site stability.
- Automatic Image Scaling: Smart resizing keeps visual quality while improving load speeds.
8. Wix Studio vs Squarespace: Customer Support
Wix Studio Customer Support
Wix Studio provides dedicated customer support tailored to professionals, agencies, and teams who need reliable assistance throughout their web development process. It builds on Wix’s global support system while offering enhanced guidance for complex and collaborative projects.
Key Wix Studio Customer Support Features:
- 24/7 Live Support: Access real-time help via live chat or callback, any time of day.
- Priority Assistance: Faster response times for Studio users, especially agencies and partners.
- Dedicated Partner Support: Specialized teams are available for Studio Partners and advanced users.
- Wix Studio Academy: In-depth tutorials, training videos, and guided lessons tailored to Studio features.
- Community & Forums: Engage with other professionals for tips, ideas, and peer support.
Squarespace Customer Support
Squarespace offers reliable, all-in-one customer support aimed at helping users build, manage, and troubleshoot their websites with ease.
Key Squarespace Customer Support Features:
- 24/7 Email Support: Get timely assistance any day of the week through dedicated email channels.
- Live Chat Support: Real-time help is available Monday through Friday during business hours.
- Comprehensive Help Center: Step-by-step guides, tutorials, and troubleshooting resources.
- Video Tutorials: Visual learning tools to walk users through setup and design processes.
- Community Forum: Peer-to-peer support and shared tips from other Squarespace users.
9. Wix Studio vs Squarespace: Comparison Table
| Aspects | Wix Studio | Squarespace |
| Free Plan | ✔ | ❌ |
| Monthly Billed Price Starting | Built-in e-commerce, SEO, and marketing tools | $25 |
| Annual Billed Price Starting | $14 | $16 |
| Templates | Designer-made, highly customizable, responsive | Sleek, modern, professionally designed |
| Features | Advanced animation, custom code, built-in CMS | Creatives, small businesses, and elegant portfolios |
| Security | SSL, DDoS protection, GDPR compliance, backups | SSL, two-factor auth, DDoS protection, GDPR |
| Performance | Fast loading, global CDN, scalable infrastructure | Professionals, agencies, and scalable complex sites |
| Best For | Professionals, agencies, scalable complex sites | Optimized load times, global CDN, and reliable uptime |
| Customer Support | 24/7 live chat, priority support, dedicated training | 24/7 email, live chat (business hours), tutorials |
Conclusion
Both Wix Studio and Squarespace are leading website builders that cater to different types of users by offering a blend of powerful features, intuitive interfaces, and reliable infrastructure.
- Wix Studio stands out with its highly customizable design environment, advanced animation tools, and support for complex, scalable projects, making it an excellent choice for designers, developers, and agencies who want full creative control and collaborative workflows.
- Meanwhile, Squarespace provides beautifully crafted, modern templates combined with seamless e-commerce integration and user-friendly editing, which appeals to creatives, entrepreneurs, and small businesses looking for an elegant yet straightforward platform to build polished websites quickly.
Final Thoughts:
- Wix Studio empowers advanced creators with customizable tools.
- Squarespace delivers stylish, user-friendly sites for those seeking quick, polished results.
FAQ
1. Which platform is better for advanced customization, Wix Studio or Squarespace?
Wix Studio offers deeper design flexibility and custom code support, ideal for professionals needing full control, while Squarespace focuses on simplicity with stylish templates.
2. Can I sell products on both Wix Studio and Squarespace?
Yes, both platforms have built-in e-commerce features, but Squarespace provides more integrated marketing tools, whereas Wix Studio offers scalable options for larger stores.
3. Is Wix Studio suitable for beginners?
Wix Studio is more geared toward designers and agencies with some technical knowledge, while Squarespace tends to be more beginner-friendly with its drag-and-drop interface.
4. How do the security features compare between the two?
Both Wix Studio and Squarespace include SSL certificates, DDoS protection, and comply with data privacy laws like GDPR, ensuring secure websites.
5. What kind of customer support can I expect?
Wix Studio provides 24/7 live chat and priority support for professionals, whereas Squarespace offers 24/7 email support with live chat during business hours, plus extensive tutorials.
