Choosing the right website builder is essential for creating a successful online presence, whether you’re launching a personal site, a business page, or an online store.
In this Square Online vs Wix comparison, we’ll break down which platform stands out as the best website builder of 2025 by analyzing key factors such as pricing, ecommerce capabilities, SEO tools, customization, templates, and ease of use.
Wix is known for its drag-and-drop flexibility, advanced design features, and AI-powered site creation, making it an excellent choice for those seeking creative freedom.
On the other hand, Square Online is designed for small businesses and retailers, offering seamless POS integration, simplified ecommerce tools, and a user-friendly setup.
Whether you need a powerful ecommerce solution or a fully customizable website builder, understanding the strengths and weaknesses of Square Online vs Wix will help you choose the right platform for your business needs in 2025.
Table of Contents
1. Why I Choose Square Online?
2. Why I Choose Wix?
3. Square Online vs Wix Comparison Table
4. Square Online vs Wix Pricing
5. Square Online vs Wix Templates
6. Square Online vs Wix Features
7. Square Online vs Wix Security
8. Square Online vs Wix Performance
9. Square Online vs Wix Customer Support
1. Why I Choose Square Online?
Square Online stands out as a top choice for businesses looking for a seamless and efficient ecommerce solution. Its easy-to-use interface, built-in payment processing, and POS integration make it ideal for small businesses, restaurants, and retail stores.
Unlike other website builders, Square Online simplifies online selling with features like automated inventory management, in-person and online sales synchronization, and flexible payment options.
The platform’s free plan allows businesses to get started without upfront costs, while its paid plans offer advanced ecommerce tools, customizable templates, and marketing features.
With secure transactions, mobile optimization, and hassle-free checkout experiences, Square Online provides everything needed to sell online and grow a business efficiently.
2. Why I Choose Wix?
Wix stands out as one of the most versatile and user-friendly website builders, making it an excellent choice for creatives, entrepreneurs, and small businesses.
With its drag-and-drop editor, stunning templates, and AI-powered website design, Wix offers unmatched flexibility for building a unique and professional online presence.
Unlike other platforms, Wix provides built-in marketing tools, SEO optimization, and advanced design customization without requiring coding skills.
If you’re looking for a powerful yet intuitive platform that offers creative freedom and robust functionality, Wix is a top-tier choice.
3. Square Online vs Wix Comparison Table
| Contents | Square Online | Wix |
| Starting price | $29/month | $17/month |
| Templates | Limited selection, optimized for eCommerce | 800+ professionally designed templates |
| Features | Built-in POS integration, automated tax calculator, inventory sync | Drag-and-drop editor, advanced SEO tools, AI-powered site builder |
| Security | SSL certificate, fraud protection, secure payment processing | SSL certificate, GDPR compliance, DDoS protection |
| Performances | Reliable uptime, mobile-optimized stores | Fast-loading sites, responsive design, strong global infrastructure |
| Customer Support | 24/7 support via chat & email, phone support on premium plans | 24/7 support via chat, phone, and help center |
4. Square Online vs Wix Pricing
Square Online Pricing
Square Online offers flexible pricing plans designed for businesses of all sizes. Whether you’re a small startup or an expanding enterprise, Square provides various options to match your needs. Below is a breakdown of the available plans:
- Free ($0/month): Get started with a no-cost online store, featuring essential eCommerce tools, POS integration, and unlimited products, but with Square branding.
- Plus ($29/month): A mid-tier plan offering advanced eCommerce features, a custom domain, no Square branding, and customer accounts.
- Premium ($79/month): The top-tier plan offers lower transaction fees, real-time shipping rates, and priority customer support for growing businesses.
Additional Costs & Fees:
- Transaction Fees: 2.9% + 30¢ per transaction (varies by plan)
- Custom Domains: Available at an extra cost if not included in your plan
- Add-Ons: Marketing tools, loyalty programs, and advanced reports are available for an additional fee
Wix Pricing
Wix offers a range of pricing plans for different users, from personal websites to advanced business solutions. Below is a breakdown of Wix’s pricing, along with additional costs you may encounter.
- Free ($0/month): Wix’s Free plan lets users build and publish a website with basic features, but it includes Wix-branded ads and a subdomain. Ideal for testing the platform before upgrading.
- Light ($17/month): A mid-tier plan offering advanced eCommerce features, a custom domain, no Square branding, and customer accounts.
- Core ($29/month): A balanced eCommerce plan offering essential sales tools, secure online payments, 50GB storage, and abandoned cart recovery.
- Business ($36/month): A powerful eCommerce solution for businesses looking to sell online. Includes secure payments, advanced analytics, and marketing tools.
- Business Elite ($159/month): Designed for large-scale businesses, this plan offers unlimited storage, priority support, advanced eCommerce features, and robust security for high-traffic websites.
Additional Costs & Fees:
- Email Hosting: $6/month per email address (via Google Workspace).
- Transaction Fees: Wix does not charge fees, but payment processors like Stripe or PayPal may take 2.9% + $0.30 per transaction.
- Custom Templates or Designs: Hiring a Wix expert or purchasing premium templates can cost anywhere from $50 to $500+.
5. Square Online vs Wix Templates
Square Online Templates
Square Online offers a range of professionally designed eCommerce templates tailored for small businesses, restaurants, and service providers.
With mobile-responsive layouts, SEO-friendly designs, and easy customization, Square Online ensures a seamless shopping experience.
Whether you need a simple storefront or a feature-rich website, these high-quality templates help you create a visually appealing and functional online presence with minimal effort.
Best Square Online Templates:
- Appointment Booking: Perfect for salons, spas, and service providers with easy scheduling.
- Portfolio & Creative: Showcases work with high-quality visuals and a sleek layout.
- Nonprofit & Donations: Designed for charities, with donation buttons and fundraising tools.
Wix Templates
Wix offers a vast collection of professionally designed templates tailored for businesses, eCommerce stores, portfolios, and personal blogs.
With drag-and-drop customization, SEO-friendly layouts, and mobile optimization, Wix templates allow users to create visually appealing and high-performing websites with ease.
Whether you need a responsive eCommerce template, a creative agency design, or a sleek business layout, Wix provides flexible and modern solutions to match your brand identity.
Best Wix Templates:
- Minimalist Store: Perfect for online shops with a sleek and modern look.
- Creative Portfolio: Great for artists, designers, and photographers to showcase their work.
- Blog & Magazine: Feature-rich layouts for bloggers and online publications.
6. Square Online vs Wix Features
Square Online Features
Square Online offers a feature-rich, SEO-friendly, and mobile-optimized platform designed to help businesses build, manage, and grow their online presence.
Whether you’re running a small business, restaurant, retail store, or service-based company, Square Online provides integrated payment processing, inventory management, and marketing tools to streamline operations.
Plus, its seamless POS integration, automated tax calculations, and advanced analytics make it a go-to choice for eCommerce success.
Wix Features
Wix offers a versatile, SEO-optimized, and mobile-responsive website-building platform packed with features to help businesses and individuals create stunning, high-performing websites.
With AI-powered design, drag-and-drop customization, and 900+ professional templates, Wix caters to eCommerce, blogging, portfolios, and service-based businesses.
Wix also ensures top-notch security, fast-loading pages, and reliable hosting, making it a leading choice for anyone looking to establish a professional online presence.
7. Square Online vs Wix Security
Square Online Security
Square Online prioritizes website security, data protection, and safe payment processing to give businesses and customers peace of mind. With SSL encryption, all transactions are securely processed, protecting sensitive customer data from cyber threats.
Fraud prevention tools, automatic security updates, and secure checkout options help safeguard businesses against fraudulent activities.
Additionally, data encryption and secure login authentication enhance protection for both store owners and customers, making Square Online a trusted eCommerce solution for secure online transactions.
Wix Security
Wix offers robust security features to ensure your website remains safe from cyber threats.
Wix is PCI DSS compliant, ensuring safe online transactions for eCommerce stores.
Additional DDoS protection and automatic security updates help safeguard against cyberattacks. Wix also provides two-factor authentication (2FA) for enhanced account security.
With secure hosting, fraud protection, and data encryption, Wix ensures your website is protected, allowing you to focus on growing your online presence with confidence.
8. Square Online vs Wix Performance
Square Online Performance
Square Online offers fast-loading pages, reliable uptime, and mobile responsiveness, ensuring a seamless shopping experience.
With built-in SEO tools, including customizable meta tags, URL optimization, and structured data, Square Online helps businesses rank higher on search engines.
The platform’s integrated CDN (Content Delivery Network) boosts website speed, while automatic updates and cloud hosting enhance performance and security.
Wix Performance
Wix delivers high-speed performance, reliable uptime, and mobile optimization, ensuring a smooth browsing experience. With its advanced SEO features, including structured data, meta tags, and URL customization, Wix helps websites rank higher in search engine results.
The global CDN (Content Delivery Network) enhances loading speeds, while automatic site caching and image optimization improve responsiveness.
Wix’s AI-powered performance tools continuously optimize site speed, making it an excellent choice for businesses, bloggers, and eCommerce stores looking for a fast, SEO-friendly website.
9. Square Online vs Wix Customer Support
Square Online Support
Square Online provides 24/7 customer support through live chat, phone, and email, ensuring that users get timely help when needed. The comprehensive help center offers guides, tutorials, and FAQs to assist with troubleshooting.
Square also has an active community forum where users can exchange tips and solutions. For premium users, priority support is available for faster resolutions.
With its dedicated customer service and extensive self-help resources, Square Online ensures businesses can efficiently manage their websites and online stores.
Wix Customer Support
Wix offers 24/7 customer support via phone, live chat, and email for premium users, ensuring quick issue resolution.
The Wix Help Center includes detailed guides, tutorials, and FAQs to assist users with troubleshooting and site management. Additionally, Wix has an active community forum where users can ask questions and share insights.
VIP support is available for higher-tier plans, providing faster response times. With its extensive support options and educational resources, Wix ensures that users get the help they need to build and maintain their websites efficiently.
Conclusion
Both Square Online and Wix offer powerful website-building solutions, but the best choice depends on your business needs.
Square Online is ideal for businesses that rely on eCommerce and POS integration, offering seamless transactions and inventory management.
On the other hand, Wix is perfect for those seeking design flexibility, advanced SEO tools, and creative control with an intuitive drag-and-drop builder.
If you’re a retail or food service business looking for a streamlined online store with built-in payment processing, Square Online is the better fit. However, if you prioritize customization, a broad range of templates, and marketing tools, Wix is the superior choice.
Ultimately, your decision should align with your business model, design preferences, and long-term growth goals.
FAQ
1. Which is better for eCommerce: Square Online or Wix?
Square Online is better suited for businesses that need seamless POS integration and simple eCommerce functionality, whereas Wix offers more design flexibility and marketing tools for growing online stores.
2. Does Square Online or Wix have better templates?
Wix offers a larger selection of customizable templates with advanced design options, while Square Online provides clean, mobile-friendly templates optimized for retail and restaurants.
3. What are the key differences in pricing between Square Online and Wix?
Square Online offers a free plan, with paid plans starting at $29/month. Wix also has a free plan, but premium plans start at $17/month, with more customization options available at higher tiers.
4. Which platform offers better SEO tools?
Wix has more advanced SEO features, such as customizable meta tags, URL structures, and built-in SEO guides, while Square Online provides basic SEO settings for improving search rankings.
5. How does customer support compare between Square Online and Wix?
Square Online offers 24/7 customer support via live chat and phone, while Wix provides phone, chat, and email support but with priority support for higher-tier plans.
6. Can I migrate my website from Wix to Square Online (or vice versa)?
Yes, but manual migration is required. You’ll need to rebuild your site on the new platform, export/import product data, and update domain settings if necessary.
